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Facebook Intro for Real Estate Agents

Facebook Intro for Real Estate Agents



This presentaiton was delivered to Sutton Bayview real estate agents

This presentaiton was delivered to Sutton Bayview real estate agents



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    Facebook Intro for Real Estate Agents Facebook Intro for Real Estate Agents Presentation Transcript

    • Facebook
    • Before Setting Up An Account
      Ask yourself
      Why you are doing this?
      What do you want to achieve?
      Is your target market using this network?
      What is your brand identity?
      Do you want to maintain or change?
      Develop a 160 word elevator pitch
      Help you nail down you brand position
      Used in your profiles
    • Facebook Intro
      Facebook is a social networking site that allows you to share information with your “friends” and “Fans”
      Originally designed for college students 2003
      Originally Harvard Hot or Not site
      Now open to everyone
      Two different aspects we will focus on
      Personal Profile
      Fan Page
    • Why Facebook?
      In 2009 39% of total social network traffic
      “Women over 55 remain the fastest growing group. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.”
      “45% of Facebook’s US audience is now 26 years old or older.”
    • Why Facebook? Cont’d
      Your clients are on here
      How many of you have received requests from friends to join?
    • Where to begin
      You first need a Personal Profile
      Then set up a Fan Page
    • Private Profile
      What you typically think of when talking FB
      Fill out all your info
      Add as much as you are comfortable with
      Create lists i.e friends, family, clients
      Set your privacy filters
      Upload your contact database to see whose there
      Segregate people into lists i.e. Friends, family, clients...
      See who is friends with your friends
    • Private Profile cont’d
      No commercial messages
      Not been enforced but they can
      With that said if you do 80/20 or 90/10 rule
      Help you avoid alienating friends
      • Don’t talk about the listing details
      Mention listing when talking about the market...
      • Update your status and post on your wall
      Stay top of mind through newsfeed
    • Fan Page
      This is where business belongs
      Privacy layer between your Fan Page and the people who “Fan” your Page
      Support your branding and desired positioning
      Connect and engage
      Position as an authority...
      Focus on providing value to your Fans
      Great for SEO
      Stay top of mind throughyour Fan’s newsfeed
    • Fan Page cont’d
      Market listings
      Specific tab
      Add photo galleries
      Add video
      Reference the listing on your wall
      Variety of ways to deliver content and integrate your Fan Page with your other digital assets
      Good examples
    • How to Leverage Facebook
      Goal = Drive traffic to website
      Fan Page
      Use your Personal Profile to build network then convert them to Fans
      Update your status and post to your wall regularly both Personal Profile and Fan Page
      Create conversations
      On your wall
      Fan page wall
      Friends walls
      The wall of the page you fanned
    • How to Leverage Facebook
      Integrate with other digital assets
      Social media networks
      Fan other pages, join groups