Uno De Waal
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Uno De Waal

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Uno De Waal Uno De Waal Presentation Transcript

  • Travel 2.0 What your business must know about the internet
    • This is not
    • An emarketing presentation
    • Geek or 1337
    • A Cooking class
    You will learn Emergent trends online Applied to the travel industry Where to focus your energy Easy ways to kick-start your online strategy. NB Concepts The Long Tail User Generated Content Wisdom of crowds
  • Learning from spaghetti sauce
  • The Long Tail
  • How is this important?
  • What is Web2.0?
  • What is Web2.0?
  •  
  • Please… Less…
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • Why should you listen?
    • $114
    Billion
    • 53%
    • 73%
    • 65%
    • 57%
  • Emergent trends
    • Online research
    • Tailored markets
    • Custom trips
    • Information Brokers
  • Do they find you?
    • If they don’t find you, they find
    • your competitor
  • How does this happen?
    • Online conversation
    • Social Media
  • Oh So Web 1.0
  •  
  •  
  •  
  •  
  • Let’s go Web 2.0
  • Remember
    • It’s about the conversation
    • You must be there
    • You must participate
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  •  
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  •  
  •  
  •  
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  •  
  •  
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • Blogging
    • Blogs
    • Diary/Editorial Style
    • Trackbacks/Comments
    • Syndication
    • Dynamic
    • Websites
    • Corporate/PR writing
    • Discussion Forums
    • Linking/SEO
    • Static
  •  
  •  
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • Mashups
    • Moving from:
    • Web1.0 -> Web2.0
  •  
  •  
  • Where does all this fit in?
  • Implications
    • You don’t control your brand.
    • Interactions online
    • Opinions matter more
    • Getting lost in the long tail
    • What is your online strategy?
  • What you can do now
    • Spend more time on the internet
    • Join the conversation
    • Use social media
    • Do some SEO (where do you rank?)
    • Analytics with your clients
    • Don’t build your own Myspace – yet
    • Build your community
  • Web2.0 Travel Tools
    • Wikitravel.org
    • Gadling.com
    • Geekytraveller.com
    • Virtualtourist.com
    • Go2sa.co.za
  •  
    • Keep in touch!
    • Uno de Waal
    • [email_address]
    • This presentation available:
    • www.unodewaal.com