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  • 1. Travel 2.0 What your business must know about the internet
  • 2.
    • This is not
    • An emarketing presentation
    • Geek or 1337
    • A Cooking class
    You will learn Emergent trends online Applied to the travel industry Where to focus your energy Easy ways to kick-start your online strategy. NB Concepts The Long Tail User Generated Content Wisdom of crowds
  • 3. Learning from spaghetti sauce
  • 4. The Long Tail
  • 5. How is this important?
  • 6. What is Web2.0?
  • 7. What is Web2.0?
  • 8.  
  • 9. Please… Less…
  • 10.  
  • 11. Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • 12. Why should you listen?
  • 13.
    • $114
    Billion
  • 14.
    • 53%
  • 15.
    • 73%
  • 16.
    • 65%
  • 17.
    • 57%
  • 18. Emergent trends
    • Online research
    • Tailored markets
    • Custom trips
    • Information Brokers
  • 19. Do they find you?
    • If they don’t find you, they find
    • your competitor
  • 20. How does this happen?
    • Online conversation
    • Social Media
  • 21. Oh So Web 1.0
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26. Let’s go Web 2.0
  • 27. Remember
    • It’s about the conversation
    • You must be there
    • You must participate
  • 28. Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • 29.  
  • 30.  
  • 31. Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • 37.  
  • 38.  
  • 39.  
  • 40. Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • 41. Blogging
    • Blogs
    • Diary/Editorial Style
    • Trackbacks/Comments
    • Syndication
    • Dynamic
    • Websites
    • Corporate/PR writing
    • Discussion Forums
    • Linking/SEO
    • Static
  • 42.  
  • 43.  
  • 44.  
  • 45. Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • 46. Mashups
    • Moving from:
    • Web1.0 -> Web2.0
  • 47.  
  • 48.  
  • 49. Where does all this fit in?
  • 50. Implications
    • You don’t control your brand.
    • Interactions online
    • Opinions matter more
    • Getting lost in the long tail
    • What is your online strategy?
  • 51. What you can do now
    • Spend more time on the internet
    • Join the conversation
    • Use social media
    • Do some SEO (where do you rank?)
    • Analytics with your clients
    • Don’t build your own Myspace – yet
    • Build your community
  • 52. Web2.0 Travel Tools
    • Wikitravel.org
    • Gadling.com
    • Geekytraveller.com
    • Virtualtourist.com
    • Go2sa.co.za
  • 53.  
  • 54.
    • Keep in touch!
    • Uno de Waal
    • [email_address]
    • This presentation available:
    • www.unodewaal.com