0
Travel 2.0 What your business must know about the internet
<ul><li>This is not </li></ul><ul><li>An emarketing presentation </li></ul><ul><li>Geek or 1337 </li></ul><ul><li>A Cookin...
Learning from spaghetti sauce
The Long Tail
How is this important?
What is Web2.0?
What is Web2.0?
 
Please… Less…
 
Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>M...
Why should you listen?
<ul><li>$114 </li></ul>Billion
<ul><li>53% </li></ul>
<ul><li>73% </li></ul>
<ul><li>65% </li></ul>
<ul><li>57% </li></ul>
Emergent trends <ul><li>Online research </li></ul><ul><li>Tailored markets </li></ul><ul><li>Custom trips </li></ul><ul><l...
Do they find you? <ul><li>If they don’t find you, they find  </li></ul><ul><li>your competitor </li></ul>
How does this happen? <ul><li>Online conversation </li></ul><ul><li>Social Media </li></ul>
Oh So Web 1.0
 
 
 
 
Let’s go Web 2.0
Remember <ul><li>It’s about the conversation </li></ul><ul><li>You must be there </li></ul><ul><li>You must participate </...
Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>M...
 
 
Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>M...
 
 
 
 
Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>M...
 
 
 
Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>M...
Blogging <ul><li>Blogs </li></ul><ul><li>Diary/Editorial Style </li></ul><ul><li>Trackbacks/Comments </li></ul><ul><li>Syn...
 
 
 
Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>M...
Mashups <ul><li>Moving from: </li></ul><ul><li>Web1.0 -> Web2.0 </li></ul>
 
 
Where does all this fit in?
Implications <ul><li>You don’t control your brand. </li></ul><ul><li>Interactions online </li></ul><ul><li>Opinions matter...
What you can do now <ul><li>Spend more time on the internet </li></ul><ul><li>Join the conversation </li></ul><ul><li>Use ...
Web2.0 Travel Tools <ul><li>Wikitravel.org </li></ul><ul><li>Gadling.com </li></ul><ul><li>Geekytraveller.com </li></ul><u...
 
<ul><li>Keep in touch! </li></ul><ul><li>Uno de Waal </li></ul><ul><li>[email_address] </li></ul><ul><li>This presentation...
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Uno De Waal

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  • Transcript of "Uno De Waal"

    1. 1. Travel 2.0 What your business must know about the internet
    2. 2. <ul><li>This is not </li></ul><ul><li>An emarketing presentation </li></ul><ul><li>Geek or 1337 </li></ul><ul><li>A Cooking class </li></ul>You will learn Emergent trends online Applied to the travel industry Where to focus your energy Easy ways to kick-start your online strategy. NB Concepts The Long Tail User Generated Content Wisdom of crowds
    3. 3. Learning from spaghetti sauce
    4. 4. The Long Tail
    5. 5. How is this important?
    6. 6. What is Web2.0?
    7. 7. What is Web2.0?
    8. 9. Please… Less…
    9. 11. Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>Mashups </li></ul><ul><li>Blogging (And podcasting) </li></ul><ul><li>Tagging and folksonomies </li></ul><ul><li>User Generated Content </li></ul>
    10. 12. Why should you listen?
    11. 13. <ul><li>$114 </li></ul>Billion
    12. 14. <ul><li>53% </li></ul>
    13. 15. <ul><li>73% </li></ul>
    14. 16. <ul><li>65% </li></ul>
    15. 17. <ul><li>57% </li></ul>
    16. 18. Emergent trends <ul><li>Online research </li></ul><ul><li>Tailored markets </li></ul><ul><li>Custom trips </li></ul><ul><li>Information Brokers </li></ul>
    17. 19. Do they find you? <ul><li>If they don’t find you, they find </li></ul><ul><li>your competitor </li></ul>
    18. 20. How does this happen? <ul><li>Online conversation </li></ul><ul><li>Social Media </li></ul>
    19. 21. Oh So Web 1.0
    20. 26. Let’s go Web 2.0
    21. 27. Remember <ul><li>It’s about the conversation </li></ul><ul><li>You must be there </li></ul><ul><li>You must participate </li></ul>
    22. 28. Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>Mashups </li></ul><ul><li>Blogging (And podcasting) </li></ul><ul><li>Tagging and folksonomies </li></ul><ul><li>User Generated Content </li></ul>
    23. 31. Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>Mashups </li></ul><ul><li>Blogging (And podcasting) </li></ul><ul><li>Tagging and folksonomies </li></ul><ul><li>User Generated Content </li></ul>
    24. 36. Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>Mashups </li></ul><ul><li>Blogging (And podcasting) </li></ul><ul><li>Tagging and folksonomies </li></ul><ul><li>User Generated Content </li></ul>
    25. 40. Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>Mashups </li></ul><ul><li>Blogging (And podcasting) </li></ul><ul><li>Tagging and folksonomies </li></ul><ul><li>User Generated Content </li></ul>
    26. 41. Blogging <ul><li>Blogs </li></ul><ul><li>Diary/Editorial Style </li></ul><ul><li>Trackbacks/Comments </li></ul><ul><li>Syndication </li></ul><ul><li>Dynamic </li></ul><ul><li>Websites </li></ul><ul><li>Corporate/PR writing </li></ul><ul><li>Discussion Forums </li></ul><ul><li>Linking/SEO </li></ul><ul><li>Static </li></ul>
    27. 45. Web 2.0 – Travel 2.0 <ul><li>The Long Tail </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Wiki’s </li></ul><ul><li>Mashups </li></ul><ul><li>Blogging (And podcasting) </li></ul><ul><li>Tagging and folksonomies </li></ul><ul><li>User Generated Content </li></ul>
    28. 46. Mashups <ul><li>Moving from: </li></ul><ul><li>Web1.0 -> Web2.0 </li></ul>
    29. 49. Where does all this fit in?
    30. 50. Implications <ul><li>You don’t control your brand. </li></ul><ul><li>Interactions online </li></ul><ul><li>Opinions matter more </li></ul><ul><li>Getting lost in the long tail </li></ul><ul><li>What is your online strategy? </li></ul>
    31. 51. What you can do now <ul><li>Spend more time on the internet </li></ul><ul><li>Join the conversation </li></ul><ul><li>Use social media </li></ul><ul><li>Do some SEO (where do you rank?) </li></ul><ul><li>Analytics with your clients </li></ul><ul><li>Don’t build your own Myspace – yet </li></ul><ul><li>Build your community </li></ul>
    32. 52. Web2.0 Travel Tools <ul><li>Wikitravel.org </li></ul><ul><li>Gadling.com </li></ul><ul><li>Geekytraveller.com </li></ul><ul><li>Virtualtourist.com </li></ul><ul><li>Go2sa.co.za </li></ul>
    33. 54. <ul><li>Keep in touch! </li></ul><ul><li>Uno de Waal </li></ul><ul><li>[email_address] </li></ul><ul><li>This presentation available: </li></ul><ul><li>www.unodewaal.com </li></ul>
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