A product is anything that can be offered to a market to satisfy a want or need. Product that are marketed include: physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
The AMA defines a brand as a name, term, sign, symbol, or design, combination of them, intended to identify the goods or services of one seller or group of sellers to differentiate them from those of competitiors.
Task 1 Task Type: Discussion Board Deliverable Length: 750-1000 words Points Possible: 75 Description: You're ready to take a big step in the marketing process for GGI Housewares branding. You know that branding is a strategy that needs to be determined early on and every marketing decision made should reflect and support the branding strategy. You like to do as much research as possible before meetings with senior management. Using the Library, unit resources, and the Internet, choose one brand that has strong market recognition to research.
Discuss this brand and the challenges of building brand recognition with senior management via posting to the Discussion Board.
In your post, explain the benefits and challenges of building leveraging brands in that segment (this is the specific industry segment related to your chosen brand name).
Now, turn your attention to GGI. Explain how branding strategies could be used in GGI's marketing project.
Post your comments to at least two other postings. Each comment must be at least 100 words in length. Use the 2X2 matrix to comment (i.e., two things you liked about the posting, and two things the student could have included to improve the posting including errors or excluding erroneous information).In your own words, please post a response to the Discussion