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Monetizing Mobile Search Today
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Monetizing Mobile Search Today

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Presentation from Search Engine Strategies Chicago on monetizing mobile search.

Presentation from Search Engine Strategies Chicago on monetizing mobile search.


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    • 1. Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media
    • 2. Resolution Media Overview
        • 85+ dedicated search marketing professionals
        • Headquartered in Chicago, IL with offices in NYC and San Francisco
        • Acquired by Omnicom Media Group in 2005
        • Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008
        • $150MM+ in Annual Search Media Management
    • 3. Successful Collaboration with Partner Agencies and Clients Agencies: Clients:
    • 4. Self-Monetizing: Entertainment N S W F
    • 5. Self-Monetizing: Local Interest
    • 6. Self-Monetizing: Travel
    • 7. Three Ways
    • 8. Think “Efficient”, Not “Emerging”
    • 9. Ranking Factors
    • 10. Focus on Smartphones First
    • 11. Stop Guessing About Mobile Search Behavior
      • Follow the Leaders:
        • Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen)
        • Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore † )
      *Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125 † comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469
    • 12. Stop Guessing About Mobile Search Behavior
      • Mobile Keyword Research
        • Mobile Search Behavior Analysis
        • DIY: http://www.brysonmeunier.com/how-to-do-mobile-keyword-research
    • 13. Stop Guessing About Mobile Search Behavior
      • Analytics for Mobile:
        • Mobile Analytics: Bango, Mobilytics, Omniture
        • Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)
    • 14. Stop Guessing About Mobile Search Behavior
      • Emulators
      • Webmaster Tools
    • 15. Thank You! BrysonMeunier.com/ses

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