Monetizing Mobile Search Today

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Presentation from Search Engine Strategies Chicago on monetizing mobile search.

Presentation from Search Engine Strategies Chicago on monetizing mobile search.

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  • 1. Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media
  • 2. Resolution Media Overview
      • 85+ dedicated search marketing professionals
      • Headquartered in Chicago, IL with offices in NYC and San Francisco
      • Acquired by Omnicom Media Group in 2005
      • Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008
      • $150MM+ in Annual Search Media Management
  • 3. Successful Collaboration with Partner Agencies and Clients Agencies: Clients:
  • 4. Self-Monetizing: Entertainment N S W F
  • 5. Self-Monetizing: Local Interest
  • 6. Self-Monetizing: Travel
  • 7. Three Ways
  • 8. Think “Efficient”, Not “Emerging”
  • 9. Ranking Factors
  • 10. Focus on Smartphones First
  • 11. Stop Guessing About Mobile Search Behavior
    • Follow the Leaders:
      • Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen)
      • Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore † )
    *Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125 † comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469
  • 12. Stop Guessing About Mobile Search Behavior
    • Mobile Keyword Research
      • Mobile Search Behavior Analysis
      • DIY: http://www.brysonmeunier.com/how-to-do-mobile-keyword-research
  • 13. Stop Guessing About Mobile Search Behavior
    • Analytics for Mobile:
      • Mobile Analytics: Bango, Mobilytics, Omniture
      • Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)
  • 14. Stop Guessing About Mobile Search Behavior
    • Emulators
    • Webmaster Tools
  • 15. Thank You! BrysonMeunier.com/ses