Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media

Resolution Media Overview 85+ dedicated search marketing professionals Headquartered in Chicago, IL with offices in NYC and San Francisco Acquired by Omnicom Media Group in 2005 Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008 $150MM+ in Annual Search Media Management

85+ dedicated search marketing professionals

Headquartered in Chicago, IL with offices in NYC and San Francisco

Acquired by Omnicom Media Group in 2005

Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008

$150MM+ in Annual Search Media Management

Successful Collaboration with Partner Agencies and Clients Agencies: Clients:

Self-Monetizing: Entertainment N S W F

Self-Monetizing: Local Interest

Self-Monetizing: Travel

Three Ways

Think “Efficient”, Not “Emerging”

Ranking Factors

Focus on Smartphones First

Stop Guessing About Mobile Search Behavior Follow the Leaders: Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen) Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore † ) *Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125 † comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469

Follow the Leaders:

Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen)

Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore † )

Stop Guessing About Mobile Search Behavior Mobile Keyword Research Mobile Search Behavior Analysis DIY: http://www.brysonmeunier.com/how-to-do-mobile-keyword-research

Mobile Keyword Research

Mobile Search Behavior Analysis

DIY: http://www.brysonmeunier.com/how-to-do-mobile-keyword-research

Stop Guessing About Mobile Search Behavior Analytics for Mobile: Mobile Analytics: Bango, Mobilytics, Omniture Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)

Analytics for Mobile:

Mobile Analytics: Bango, Mobilytics, Omniture

Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)

Stop Guessing About Mobile Search Behavior Emulators Webmaster Tools

Emulators

Webmaster Tools

Thank You! BrysonMeunier.com/ses