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Meunier Bryson Advanced Keyword Research Tactics

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  • 1. Beyond Keyword Research Advanced Keyword Research Tactics Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media
  • 2. Resolution Media Overview
      • 85+ dedicated search marketing professionals
      • Headquartered in Chicago, IL with offices in NYC and San Francisco
      • Acquired by Omnicom Media Group in 2005
      • Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008
      • $150MM+ in Annual Search Media Management
  • 3. Beyond Keyword Research 1.0 Search Volume Query Intent Demographic Qualification Mobile Video Semantic Search
  • 4. Keyword Research 1.0
    • Search Volume only consideration
    • High volume keywords not necessarily qualified
    • Content that doesn’t connect to audience less likely to convert
  • 5. Beyond Search Volume: Query Intent
  • 6. Beyond Search Volume: Demographic Qualification Comscore Marketer Microsoft AdIntelligence Google Ad Planner Yahoo! Buzz Index
  • 7. Beyond the Web: Mobile
  • 8. Beyond the Web: Video YouTube Suggest YouTube
  • 9. Beyond the Web: Semantic Search The Intelligent Web
  • 10. Beyond Keyword Research 1.0 Search Volume Query Intent Demographic Qualification Mobile Video Semantic Search
  • 11. Thank You!
    • Download this presentation at BrysonMeunier.com/SMX