2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop

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Presented at Mobile Insider in January 2014, these are two of the five ways your mobile search strategy needs to differ from the desktop.

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  • Thanks Greg and thank you to all of you for coming out to learn more about mobile SEO. The name of this session is Getting Mobile SEO Right, because now Google really cares
  • 2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop

    1. 1. 5 Ways Your Mobile Search Strategy Has to Differ From The Desktop Bryson Meunier Director, SEO Strategy Resolution Media 1
    2. 2. 1. CONTEXT-DRIVEN CONTENT Five Ways Your Mobile Search Strategy Has To Differ From The Desktop
    3. 3. GOOGLE: 19% OF USERS SEARCHING FROM PLACES THEY HAVEN’T BEEN ABLE TO SEARCH PREVIOUSLY Source: Google “Mobile Search Moments”, March 2013: http://www.google.com/think/research-studies/creatingmoments-that-matter.html 3
    4. 4. THIS LEADS TO NEW QUERIES AND SEARCH VOLUMES 4
    5. 5. NEW QUERIES REQUIRE NEW CONTENT AND/OR IA 5
    6. 6. NEW QUERIES REQUIRE NEW CONTENT AND/OR IA 6
    7. 7. ADAPTIVE CONTENT & DEDICATED MOBILE SITES 7
    8. 8. MOBILE ONLY CONTENT THAT ADDS VALUE • Location-aware Alerts/Reminders • Indoor Maps • Click to call • Mobile coupons • Store locator • Barcode scanner 8
    9. 9. ACCOUNTING FOR NON-ADAPTIVE CONTENT 9
    10. 10. ACCOUNTING FOR NON-ADAPTIVE CONTENT 10
    11. 11. PROMOTING MOBILE SITE WHERE USERS ARE On the go… Killing time… 11
    12. 12. USE COMMON SENSE 12
    13. 13. 2. MOBILE SEARCH WORKAROUNDS Five Ways Your Mobile Search Strategy Has To Differ From The Desktop
    14. 14. BIDIRECTIONAL ANNOTATIONS FOR M DOT SITES 14
    15. 15. VARY HTTP HEADER FOR ADAPTIVE SITES 15
    16. 16. RESPONSIVE TABLET SITES Do not build a separate tablet-optimized site • Use Responsive Design if possible Follow Google Guidelines for Tablets: 16
    17. 17. NO RESPONSIVE FOR FEATURE PHONE SITES • Google does not recommend responsive web design if site is intended for users of feature phones 17
    18. 18. AVOID COMMON RESPONSIVE PITFALLS 18
    19. 19. TO CINDY KRUM FOR THE LAST THREE WAYS… 19

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