All content © Bryony ThomasWhich marketing, when?#whichwhen | @marketingb2b  Online Masterclass | 2nd August 2012  www.b2b...
All content © Bryony Thomas                    Hello,	  I’m	  Bryony…@bryonythomas• 15	  years	  in	  marke9ng• Director	 ...
All content © Bryony Thomas                      Copyright	  &	  Credits• Content	  is	  the	  intellectual	  property	  o...
All content © Bryony Thomas                            Agenda•   A considered purchase•   What to say•   When to say it•  ...
All content © Bryony Thomas                            Agenda•   A considered purchase•   What to say•   When to say it•  ...
All content © Bryony Thomas                           WHAT	  TO	  SAYMastering The Logic Sandwich         © Cartoono     w...
All content © Bryony ThomasIllustration © Lizzie Everard           www.b2bmarke*ng.net
All content © Bryony Thomas         AWAY	  FROM…Illustration © Lizzie Everard           www.b2bmarke*ng.net
All content © Bryony Thomas         AWAY	  FROM…                                     ✔                                    ...
All content © Bryony Thomas         AWAY	  FROM…                                     ✔                                    ...
All content © Bryony Thomas                           WHAT	  TO	  SAYMastering The Logic Sandwich     www.b2bmarke*ng.net
All content © Bryony Thomas                           WHAT	  TO	  SAYMastering The Logic Sandwich• Does	  your	  headline	...
All content © Bryony Thomas                           WHAT	  TO	  SAYMastering The Logic Sandwich• Does	  your	  headline	...
All content © Bryony Thomas                           WHAT	  TO	  SAYMastering The Logic Sandwich• Does	  your	  headline	...
All content © Bryony Thomas                             WHAT	  TO	  SAYMastering The Logic Sandwich•   Does	  your	  headl...
All content © Bryony ThomasIllustration © Lizzie Everard           www.b2bmarke*ng.net
All content © Bryony ThomasIllustration © Lizzie Everard           www.b2bmarke*ng.net
All content © Bryony Thomas                                 ✘Illustration © Lizzie Everard           www.b2bmarke*ng.net
All content © Bryony Thomas                           WHAT	  TO	  SAYMastering The Logic Sandwich     www.b2bmarke*ng.net
All content © Bryony Thomas                            WHAT	  TO	  SAYMastering The Logic Sandwich• Too	  much	  too	  soo...
All content © Bryony Thomas                            WHAT	  TO	  SAYMastering The Logic Sandwich• Too	  much	  too	  soo...
All content © Bryony Thomas                            WHAT	  TO	  SAYMastering The Logic Sandwich• Too	  much	  too	  soo...
All content © Bryony Thomas                            Agenda•   A considered purchase•   What to say•   When to say it•  ...
All content © Bryony Thomas                  WATERTIGHT	  MARKETINGDelivering long term sales results Illustration © Lizzi...
All content © Bryony Thomas           FORTHCOMING	  SESSIONS• 2nd  August:  Which	  marke9ng,	  when?• 13th  September:  H...
All content © Bryony Thomas                      Thank	  you                      @bryonythomas                      @mark...
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Which marketing, when?

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Transcript of "Which marketing, when?"

  1. 1. All content © Bryony ThomasWhich marketing, when?#whichwhen | @marketingb2b Online Masterclass | 2nd August 2012 www.b2bmarke*ng.net
  2. 2. All content © Bryony Thomas Hello,  I’m  Bryony…@bryonythomas• 15  years  in  marke9ng• Director  of  Marke9ng,  Experian   Integrated  Marke9ng  &   ClarityBlue• Senior  Account  Manager,   Mason  Zimbler• Own  business:  Clear  Thought• Book:  Water9ght  Marke9ng www.b2bmarke*ng.net
  3. 3. All content © Bryony Thomas Copyright  &  Credits• Content  is  the  intellectual  property  of                 Bryony  Thomas• Cartoons  by  Simon  Ellinas,  Cartoono• Illustra9ons  by  Lizzie  EverardTaken  from  Water-ght  Marke-ng,  published  by  Ecademy  Press.  Not  to  be  reproduced. www.b2bmarke*ng.net
  4. 4. All content © Bryony Thomas Agenda• A considered purchase• What to say• When to say it• To whom• Watertight Marketing framework• Q&A www.b2bmarke*ng.net
  5. 5. All content © Bryony Thomas Agenda• A considered purchase• What to say• When to say it• To whom• Watertight Marketing framework• Q&A www.b2bmarke*ng.net
  6. 6. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich © Cartoono www.b2bmarke*ng.net
  7. 7. All content © Bryony ThomasIllustration © Lizzie Everard www.b2bmarke*ng.net
  8. 8. All content © Bryony Thomas AWAY  FROM…Illustration © Lizzie Everard www.b2bmarke*ng.net
  9. 9. All content © Bryony Thomas AWAY  FROM… ✔ ✔ ✔Illustration © Lizzie Everard www.b2bmarke*ng.net
  10. 10. All content © Bryony Thomas AWAY  FROM… ✔ ✔ ✔ TOWARDSIllustration © Lizzie Everard www.b2bmarke*ng.net
  11. 11. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich www.b2bmarke*ng.net
  12. 12. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Does  your  headline  messaging  ini9ate  ac9on? www.b2bmarke*ng.net
  13. 13. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Does  your  headline  messaging  ini9ate  ac9on?• Are  you  answering  the  logical  ques9ons? www.b2bmarke*ng.net
  14. 14. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Does  your  headline  messaging  ini9ate  ac9on?• Are  you  answering  the  logical  ques9ons?• Are  you  keeping  them  moving  towards  you? www.b2bmarke*ng.net
  15. 15. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Does  your  headline  messaging  ini9ate  ac9on?• Are  you  answering  the  logical  ques9ons?• Are  you  keeping  them  moving  towards  you?• Do  you  end  with  a  hug? www.b2bmarke*ng.net
  16. 16. All content © Bryony ThomasIllustration © Lizzie Everard www.b2bmarke*ng.net
  17. 17. All content © Bryony ThomasIllustration © Lizzie Everard www.b2bmarke*ng.net
  18. 18. All content © Bryony Thomas ✘Illustration © Lizzie Everard www.b2bmarke*ng.net
  19. 19. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich www.b2bmarke*ng.net
  20. 20. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Too  much  too  soon? www.b2bmarke*ng.net
  21. 21. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Too  much  too  soon?• Slippery  salesman? www.b2bmarke*ng.net
  22. 22. All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Too  much  too  soon?• Slippery  salesman?• Ok,  I’m  sold  already! www.b2bmarke*ng.net
  23. 23. All content © Bryony Thomas Agenda• A considered purchase• What to say• When to say it• To whom• Watertight Marketing framework• Q&A www.b2bmarke*ng.net
  24. 24. All content © Bryony Thomas WATERTIGHT  MARKETINGDelivering long term sales results Illustration © Lizzie Everard www.b2bmarke*ng.net
  25. 25. All content © Bryony Thomas FORTHCOMING  SESSIONS• 2nd  August:  Which  marke9ng,  when?• 13th  September:  How  to  structure  your  marke9ng  budget• 4th  October:  How  to  get  finance  to  love  marke9ng• 15th  November:  Using  social  media  to  support  sales www.b2bmarke*ng.net/events/lis*ng/training-­‐workshops www.b2bmarke*ng.net
  26. 26. All content © Bryony Thomas Thank  you @bryonythomas @marke9ngb2b #whichwhenwww.b2bmarke*ng.net

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