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Which marketing, when?
 

Which marketing, when?

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http://www.b2bmarketing.net/events/which-marketing-when - online masterclass | Quick taster of the session.

http://www.b2bmarketing.net/events/which-marketing-when - online masterclass | Quick taster of the session.

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    Which marketing, when? Which marketing, when? Presentation Transcript

    • All content © Bryony ThomasWhich marketing, when?#whichwhen | @marketingb2b Online Masterclass | 2nd August 2012 www.b2bmarke*ng.net
    • All content © Bryony Thomas Hello,  I’m  Bryony…@bryonythomas• 15  years  in  marke9ng• Director  of  Marke9ng,  Experian   Integrated  Marke9ng  &   ClarityBlue• Senior  Account  Manager,   Mason  Zimbler• Own  business:  Clear  Thought• Book:  Water9ght  Marke9ng www.b2bmarke*ng.net
    • All content © Bryony Thomas Copyright  &  Credits• Content  is  the  intellectual  property  of                 Bryony  Thomas• Cartoons  by  Simon  Ellinas,  Cartoono• Illustra9ons  by  Lizzie  EverardTaken  from  Water-ght  Marke-ng,  published  by  Ecademy  Press.  Not  to  be  reproduced. www.b2bmarke*ng.net
    • All content © Bryony Thomas Agenda• A considered purchase• What to say• When to say it• To whom• Watertight Marketing framework• Q&A www.b2bmarke*ng.net
    • All content © Bryony Thomas Agenda• A considered purchase• What to say• When to say it• To whom• Watertight Marketing framework• Q&A www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich © Cartoono www.b2bmarke*ng.net
    • All content © Bryony ThomasIllustration © Lizzie Everard www.b2bmarke*ng.net
    • All content © Bryony Thomas AWAY  FROM…Illustration © Lizzie Everard www.b2bmarke*ng.net
    • All content © Bryony Thomas AWAY  FROM… ✔ ✔ ✔Illustration © Lizzie Everard www.b2bmarke*ng.net
    • All content © Bryony Thomas AWAY  FROM… ✔ ✔ ✔ TOWARDSIllustration © Lizzie Everard www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Does  your  headline  messaging  ini9ate  ac9on? www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Does  your  headline  messaging  ini9ate  ac9on?• Are  you  answering  the  logical  ques9ons? www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Does  your  headline  messaging  ini9ate  ac9on?• Are  you  answering  the  logical  ques9ons?• Are  you  keeping  them  moving  towards  you? www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Does  your  headline  messaging  ini9ate  ac9on?• Are  you  answering  the  logical  ques9ons?• Are  you  keeping  them  moving  towards  you?• Do  you  end  with  a  hug? www.b2bmarke*ng.net
    • All content © Bryony ThomasIllustration © Lizzie Everard www.b2bmarke*ng.net
    • All content © Bryony ThomasIllustration © Lizzie Everard www.b2bmarke*ng.net
    • All content © Bryony Thomas ✘Illustration © Lizzie Everard www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Too  much  too  soon? www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Too  much  too  soon?• Slippery  salesman? www.b2bmarke*ng.net
    • All content © Bryony Thomas WHAT  TO  SAYMastering The Logic Sandwich• Too  much  too  soon?• Slippery  salesman?• Ok,  I’m  sold  already! www.b2bmarke*ng.net
    • All content © Bryony Thomas Agenda• A considered purchase• What to say• When to say it• To whom• Watertight Marketing framework• Q&A www.b2bmarke*ng.net
    • All content © Bryony Thomas WATERTIGHT  MARKETINGDelivering long term sales results Illustration © Lizzie Everard www.b2bmarke*ng.net
    • All content © Bryony Thomas FORTHCOMING  SESSIONS• 2nd  August:  Which  marke9ng,  when?• 13th  September:  How  to  structure  your  marke9ng  budget• 4th  October:  How  to  get  finance  to  love  marke9ng• 15th  November:  Using  social  media  to  support  sales www.b2bmarke*ng.net/events/lis*ng/training-­‐workshops www.b2bmarke*ng.net
    • All content © Bryony Thomas Thank  you @bryonythomas @marke9ngb2b #whichwhenwww.b2bmarke*ng.net