Where to in
2010?
Five consumer behaviours that may impact social
media marketing this year.
Taken from Nielsen Social Med...
Social media use in Australia is growing…
More than 3 in 4 online Australians belong to a social media site
Social media has come along way in a short time…
Australia leads in average time spent per person on
social media sites.
7.31 hours
1. Australia
2. USA
3. UK
5 trends to keep an eye on…
Mobile
video
BRANDSonline
FB&Twiter
SMM
Mobile social networking has gained traction and is on the rise.
1
Over 26% social networkers participated in mobile social
networking
The most popular social networking profile was
Expected areas of growth in mobile –
local search, banking, maps
What does this mean?
Video viewing increasing to support purchase decisions
2
Consumers go to an organisation’s website first to view video…
www.disputes.vic.gov.au YouTube
We expect video.
What does this mean?
Those who take action after reading/viewing social media head
to organisation’s website or to search engines
3
What does this mean?
Platforms such as Facebook and Twitter present solid
opportunities to engage your audience and deliver valuable
content
4
...
We’re not just having conversations with our friends…
…while you are not in the room
I had a horrible
experience with
the CFA
I hate that I
have to fill out
10 forms at
Consume...
Social media monitoring services are essential
5
To recap…the top 5 trends in social media for 2010
3
4
1
5
2
MOBILE
VIDEO
SOCIAL MEDIA MOVES PEOPLE TO YOUR WEBSITE
TWITTE...
Upcoming SlideShare
Loading in...5
×

Where to in 2010

620

Published on

Social networking has come a long way in a short amount of time.
Some of the social media brands are now in Australia’s most popular sites on the internet.
Ignite presentation May 8, 2010.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
620
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Where to in 2010

  1. 1. Where to in 2010? Five consumer behaviours that may impact social media marketing this year. Taken from Nielsen Social Media Report 2009-2010 Ignite Presentation May 6 , 2010
  2. 2. Social media use in Australia is growing… More than 3 in 4 online Australians belong to a social media site
  3. 3. Social media has come along way in a short time…
  4. 4. Australia leads in average time spent per person on social media sites. 7.31 hours 1. Australia 2. USA 3. UK
  5. 5. 5 trends to keep an eye on… Mobile video BRANDSonline FB&Twiter SMM
  6. 6. Mobile social networking has gained traction and is on the rise. 1
  7. 7. Over 26% social networkers participated in mobile social networking
  8. 8. The most popular social networking profile was
  9. 9. Expected areas of growth in mobile – local search, banking, maps
  10. 10. What does this mean?
  11. 11. Video viewing increasing to support purchase decisions 2
  12. 12. Consumers go to an organisation’s website first to view video… www.disputes.vic.gov.au YouTube
  13. 13. We expect video. What does this mean?
  14. 14. Those who take action after reading/viewing social media head to organisation’s website or to search engines 3
  15. 15. What does this mean?
  16. 16. Platforms such as Facebook and Twitter present solid opportunities to engage your audience and deliver valuable content 4 59% of all online Australians now have a Facebook profile
  17. 17. We’re not just having conversations with our friends…
  18. 18. …while you are not in the room I had a horrible experience with the CFA I hate that I have to fill out 10 forms at Consumer Affairs How’s this for a massive scandal…the Department of Justice don’t wear brown F%*@! I really %#+*&^% these @!&%%$
  19. 19. Social media monitoring services are essential 5
  20. 20. To recap…the top 5 trends in social media for 2010 3 4 1 5 2 MOBILE VIDEO SOCIAL MEDIA MOVES PEOPLE TO YOUR WEBSITE TWITTER AND FACEBOOK DOMINATE SOCIAL MEDIA MONITORING
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×