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Where to in 2010

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Social networking has come a long way in a short amount of time. …

Social networking has come a long way in a short amount of time.
Some of the social media brands are now in Australia’s most popular sites on the internet.
Ignite presentation May 8, 2010.

Published in Technology
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Transcript

  • 1. Where to in 2010? Five consumer behaviours that may impact social media marketing this year. Taken from Nielsen Social Media Report 2009-2010 Ignite Presentation May 6 , 2010
  • 2. Social media use in Australia is growing… More than 3 in 4 online Australians belong to a social media site
  • 3. Social media has come along way in a short time…
  • 4. Australia leads in average time spent per person on social media sites. 7.31 hours 1. Australia 2. USA 3. UK
  • 5. 5 trends to keep an eye on… Mobile video BRANDSonline FB&Twiter SMM
  • 6. Mobile social networking has gained traction and is on the rise. 1
  • 7. Over 26% social networkers participated in mobile social networking
  • 8. The most popular social networking profile was
  • 9. Expected areas of growth in mobile – local search, banking, maps
  • 10. What does this mean?
  • 11. Video viewing increasing to support purchase decisions 2
  • 12. Consumers go to an organisation’s website first to view video… www.disputes.vic.gov.au YouTube
  • 13. We expect video. What does this mean?
  • 14. Those who take action after reading/viewing social media head to organisation’s website or to search engines 3
  • 15. What does this mean?
  • 16. Platforms such as Facebook and Twitter present solid opportunities to engage your audience and deliver valuable content 4 59% of all online Australians now have a Facebook profile
  • 17. We’re not just having conversations with our friends…
  • 18. …while you are not in the room I had a horrible experience with the CFA I hate that I have to fill out 10 forms at Consumer Affairs How’s this for a massive scandal…the Department of Justice don’t wear brown F%*@! I really %#+*&^% these @!&%%$
  • 19. Social media monitoring services are essential 5
  • 20. To recap…the top 5 trends in social media for 2010 3 4 1 5 2 MOBILE VIDEO SOCIAL MEDIA MOVES PEOPLE TO YOUR WEBSITE TWITTER AND FACEBOOK DOMINATE SOCIAL MEDIA MONITORING