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Where to in 2010

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Social networking has come a long way in a short amount of time....

Social networking has come a long way in a short amount of time.
Some of the social media brands are now in Australia’s most popular sites on the internet.
Ignite presentation May 8, 2010.

More in: Technology
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  • 1. Where to in 2010?
    Five consumer behaviours that may impact social media marketing this year.
    Taken from Nielsen Social Media Report 2009-2010
    Ignite Presentation
    May 6 , 2010
  • 2. Social media use in Australia is growing…
    More than 3 in 4 online Australians belong to a social media site
  • 3. Social media has come along way in a short time…
  • 4. Australia leads in average time spent per person on social media sites.
    1. Australia
    2. USA
    3. UK
    7.31 hours
  • 5. 5 trends to keep an eye on…
    BRANDS online
    Mobile
    video
    SMM
    FB & Twiter
  • 6. 1
    Mobile social networking has gained traction and is on the rise.
  • 7. Over 26% social networkers participated in mobile social networking
  • 8. The most popular social networking profile was
  • 9. Expected areas of growth in mobile – local search, banking, maps
  • 10. What does this mean?
  • 11. Video viewing increasing to support purchase decisions
    2
  • 12. Consumers go to an organisation’s website first to view video…
    www.disputes.vic.gov.au
    YouTube
  • 13. We expect video.
    What does this mean?
  • 14. 3
    Those who take action after reading/viewing social media head to organisation’s website or to search engines
  • 15. What does this mean?
  • 16. 4
    Platforms such as Facebook and Twitter present solid opportunities to engage your audience and deliver valuable content
    59% of all online Australians now have a Facebook profile
  • 17. We’re not just having conversations with our friends…
  • 18. …while you are not in the room
    I hate that I have to fill out 10 forms at Consumer Affairs
    I had a horrible experience with the CFA
    F%*@! I really %#+*&^% these @!&%%$
    How’s this for a massive scandal…the Department of Justice don’t wear brown cardigans!
  • 19. Social media monitoring services are essential
    5
  • 20. To recap…the top 5 trends in social media for 2010
    1
    MOBILE
    2
    VIDEO
    3
    SOCIAL MEDIA MOVES PEOPLE TO YOUR WEBSITE
    4
    TWITTER AND FACEBOOK DOMINATE
    5
    SOCIAL MEDIA MONITORING