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Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
Twitter? What, why & how.
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Twitter? What, why & how.

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  • Combination of one to one forms of communication like skype – and one to many - like blogs- which push your information out to an audience.
  • Side by side communication - There’s no push, you don’t feel like you are being pushed a sale. They don’t feel like you are trying to sell you something, no defences are up, so if you say, ‘hey this is a cool link, go check it out,’ and someone will go check it out.
  • Fly on the wall
  • Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
    The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from
    Twitter works equally well from your desktop or mobile phone
  • Everyday, millions of users create, share and discover ideas on Twitter
  • Why for business? The old golden rule. Most simply put, for businesses, Twitter is a gateway to more contact with clients. The person who makes the most contact, will make the most sales.

    Twitter is in indexed by Google and that makes it very useful in low competition phrases.
  • Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses and governments, too. From local stores to big brands, people are finding great value in the connections they make on Twitter.

  • both good and not so good
  • Provide feedback on recent events or launches
    Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries
  • Learn about exclusiv
    Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter
    e deals or offers
  • Learn about exclusive deals
    Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering
    or offers
  • Twitter is a communication platform that helps placement services stay connected to prospective and current students and their clients – course , programs. As a provider, you can use it to quickly share information with people interested in Australian placements, gather real-time market intelligence and feedback, and build relationships with students, partners and other people who care about IDP.

    Twitter enables IDP to have more frequent contact with students and interested parties who might not always hear your message in a timely manner, and encourages people to feel connected to it and drive people to a website.

    As an individual user, you can use Twitter to tell a university or another student that you've had a great—or disappointing—experience with them, offer product ideas, and learn about great offers.

    As a two-way communication vehicle. Education placement providers aren’t on there, but we know that students are. This is a great opportunity.
  • If you want to spend time listening first, you don’t need an account to search at search.twitter.com
    Try searching for your company and a few key topics in your field
    Listening can help you get a sense of how you want to engage on Twitter
  • People like tips, links to interesting stories and blogposts, exclusive deals and a good sense of humor.
    People like the human touch and will appreciate posts with your thoughts and experiences more than you think
    They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
  • A tweet is more than just a words – it can be links to other sites, uploading pictures, or a direct conversation with somebody else.
    The new twitter interface allows you to see all this on the one site.
    Pics – links.
    You can see the @symbol is when you mention someone, so now you can follow a converstaions.
  • The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service.
    To give credit to the original person, users usually put “RT” plus the originator’s username at the beginning of the tweet. Here’s an example:
    - The Twitter user @benparr tweets: I just heard that Apple is releasing new iPods in July!
    - You retweet by posting RT @benparr I just heard that Apple is releasing new iPods in July!
  • The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service.
    They copy and paste the original tweet and send it out. To give credit to the original person, users usually put “RT” plus the originator’s username at the beginning of the tweet. Here’s an example:
    - The Twitter user @benparr tweets: I just heard that Apple is releasing new iPods in July!
    - You retweet by posting RT @benparr I just heard that Apple is releasing new iPods in July!
  • The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service.
    They copy and paste the original tweet and send it out. To give credit to the original person, users usually put “RT” plus the originator’s username at the beginning of the tweet. Here’s an example:
    -
    -
  • A hashtag is a way to unite global tweets around a particular topic or event.

    #followfriday is a game in which people suggest who to follow on Twitter. It helps everyone find interesting Twitter users. You list the users you recommend following and add “#followfriday” anywhere in the Tweet so others can find it. The “#” is very important – don’t forget it!
  • Listen for comments about you
    Respond to comments and queries
    Ask questions
    Post links to things people would find interesting
    Retweet messages you would like to share
    Use a friendly, casual tone
    Don’t spam people/don’t sell
  • Leverage the real-time nature of TwitterAsk questions, float ideas, solicit feedback – and expect fast feedback most of the time
    If you’ve launched a product, new campaign, search Twitter for comments
    Respond to customer service issues quickly
    Engage in discussion on a tricky public issue your company is dealing with
  • Perception is that this will take too much time, or that you will always have to be ON twitter.
  • Two-way conversation?
    Specify when you will be able to respond
  • So this one’s shrouded in controversy, but if done right, automation can help you focus on the resource intensive stuff, like responding to replies and putting out fires, while simplifying some of the more passive activities, like pushing blog posts or event reminders. Though it’s worth stressing the if done right part since there’s a risk in alienating your audience or followers if you don’t maintain that human touch.
  • Adds personalised element. Puts a face to the business and helps for management & archiving.
  • Transcript

    • 1. Twitter 101 – The Basics : 8 November 2010- @bryonycole
    • 2. What is Twitter? Why do we need it? How do you do it?
    • 3. a new form of online communication One -> OneOne -> many
    • 4. Side by side
    • 5. ...new way of listening
    • 6. Main features of Twitter •140 characters •Followers •Desktop or Mobile
    • 7. Why use Twitter?
    • 8. 1. market research 2. more contact = more sales 3. Google likes Twitter
    • 9. Users find great value in connecting with businesses of all kinds on Twitter
    • 10. 1. Share their experience
    • 11. 2. Provide feedback
    • 12. 3. Discuss product ideas
    • 13. 4. Exclusive deals
    • 14. 5. Get customer service
    • 15. So what does Twitter do for student placement providers? Online presence, more connections, share information
    • 16. Before you dive in
    • 17. • Signing up for an account takes just a few minutes • To help people recognize and trust your account, fill out your profile completely and include a picture Getting started is easy
    • 18. • Following somebody means you’ve subscribed to their tweets • To find people talking about your company or topics in your field, use search.twitter.com • When you find a good candidate, look under their picture for the Follow button • You can also choose to interact without following an account, just send them a tweet Follow relevant accounts
    • 19. Post tweets tips / links / thoughts / experiences / respond to questions say hi / respond to comments / praise / complaints / jokes
    • 20. more than words...
    • 21. Retweets
    • 22. I just heard that Coke is releasing Coke2.0 in November! Retweets The Twitter user @benholbrook tweets:
    • 23. RT @benholbrook I just heard that Cokeis releasing Coke2.0 in November! You retweet by posting
    • 24. Hashtags ?
    • 25. 1. Build relationships 2. Leverage the real-time 3. Manage resources So, 3 tips for best practice
    • 26. • Listen for comments about you • Respond to comments and queries • Ask questions • Post links to things people would find interesting • Retweet messages you would like to share • Use a friendly, casual tone • Don’t spam people/don’t sell Build relationships
    • 27. Leverage real time
    • 28. Manage resources
    • 29. Twitter office hours
    • 30. Automation
    • 31. Attribution
    • 32. • To follow somebody is to subscribe to their messages • A tweet is an individual message • A DM or direct message is a private message on Twitter • RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit • Trending topics are the most-discussed terms on Twitter at any given moment Key terms
    • 33. • @username is a public message to or about an individual on Twitter • A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic • Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically ...and some special lingo

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