Beyond Facebook starting social media in high risk organisations     Bryony Cole - Yammer     Innovation Week, DAFF      M...
Social media.Flavour of the month?
Social media is like teen sex,Everyone wants to do it.No one actually knows how.When finally done, there is surpriseits no...
Don’t bite off more than     you can chew.
More than a campaign,it’s a long-term commitment.
Look inside first.
85% digital dinosaurs15% digital natives
What’s a tweet?   Seems like awaste of time to me!
How do we expect to be Gov 2.0 if our workforce aren’t ready?
Train   Educate   Participate
This is nothing new.
75% digital natives25% digital immigrants
Both go back to basics.
What is Yammer?Friends & family   Colleagues at work
Yammer is the perfect training         gym for government1.  Available 24/72.  It’s a private network3.  Immediately appli...
It was immediately usefulCustomised project & teamgroups                            Continuing the conversation from      ...
Visible success cases started          appearing
Yammer was solving problems.             Better than before.
Yammer was helping people             Be better at             their jobs.
This helped change senior leaders    perceptions of social media
It also helped us identify talenthidden all over the organisation
Becoming super-connectedBetween departments, hierarchies and regions
Train        Training people is critical1. Change perceptions2. Identify talent3. Educate senior leaders
Now everyone’sexcited aboutsocial media!
We want to encourage employee participation
But we have to be careful
Educate      Protect with a policy.                               @darrenwhitelaw
How to create a   social media policy    for government?Look to               Simple &            Involve  best           ...
1. Look around you    Look to      best    practice
2. Consult stakeholders              Have your say!            What do you think of             the Social Media          ...
3. Make it simple   Everyday languageEmphasize what staff can do    Constantly review
Educate    Educating employees is essential   1. Set parameters with a policy   2. Empower staff to use it well   3. Prote...
Participate   Now, go outside & play!
Share what works.       …online & offline
Invite “the outside” in.How are other organisations responding to the 2.0?
e   Participate       Stop hatin’, start participating.    1. Move beyond “buzzwords”    2. Share your wins (and your mist...
And keep going back      to the  drawing board.
Questions?             @bryonycole             Bryony[at]yammer-inc.comIf you enjoyed this presentation,you may also be in...
Beyond Facebook: building social media into high risk organisations
Beyond Facebook: building social media into high risk organisations
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Beyond Facebook: building social media into high risk organisations

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How do you build social media into a government organisation? Can you change the perception that it's just a fad? How do you write a social media policy for government?

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Beyond Facebook: building social media into high risk organisations

  1. 1. Beyond Facebook starting social media in high risk organisations Bryony Cole - Yammer Innovation Week, DAFF May 2011
  2. 2. Social media.Flavour of the month?
  3. 3. Social media is like teen sex,Everyone wants to do it.No one actually knows how.When finally done, there is surpriseits not better. -­‐Avinash  Kau,  Google.  2009    
  4. 4. Don’t bite off more than you can chew.
  5. 5. More than a campaign,it’s a long-term commitment.
  6. 6. Look inside first.
  7. 7. 85% digital dinosaurs15% digital natives
  8. 8. What’s a tweet? Seems like awaste of time to me!
  9. 9. How do we expect to be Gov 2.0 if our workforce aren’t ready?
  10. 10. Train Educate Participate
  11. 11. This is nothing new.
  12. 12. 75% digital natives25% digital immigrants
  13. 13. Both go back to basics.
  14. 14. What is Yammer?Friends & family Colleagues at work
  15. 15. Yammer is the perfect training gym for government1.  Available 24/72.  It’s a private network3.  Immediately applicable4.  Scalable and not resource intensive5.  Used by other governments, locally & globally
  16. 16. It was immediately usefulCustomised project & teamgroups Continuing the conversation from offline workshops & events
  17. 17. Visible success cases started appearing
  18. 18. Yammer was solving problems. Better than before.
  19. 19. Yammer was helping people Be better at their jobs.
  20. 20. This helped change senior leaders perceptions of social media
  21. 21. It also helped us identify talenthidden all over the organisation
  22. 22. Becoming super-connectedBetween departments, hierarchies and regions
  23. 23. Train Training people is critical1. Change perceptions2. Identify talent3. Educate senior leaders
  24. 24. Now everyone’sexcited aboutsocial media!
  25. 25. We want to encourage employee participation
  26. 26. But we have to be careful
  27. 27. Educate Protect with a policy. @darrenwhitelaw
  28. 28. How to create a social media policy for government?Look to Simple & Involve best open everyonepractice
  29. 29. 1. Look around you Look to best practice
  30. 30. 2. Consult stakeholders Have your say! What do you think of the Social Media Policy?
  31. 31. 3. Make it simple Everyday languageEmphasize what staff can do Constantly review
  32. 32. Educate Educating employees is essential 1. Set parameters with a policy 2. Empower staff to use it well 3. Protect organisation & minimise risk
  33. 33. Participate Now, go outside & play!
  34. 34. Share what works. …online & offline
  35. 35. Invite “the outside” in.How are other organisations responding to the 2.0?
  36. 36. e Participate Stop hatin’, start participating. 1. Move beyond “buzzwords” 2. Share your wins (and your mistakes) 3. What’s working well outside gov? How can we apply this to our context?
  37. 37. And keep going back to the drawing board.
  38. 38. Questions? @bryonycole Bryony[at]yammer-inc.comIf you enjoyed this presentation,you may also be interested in:

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