Beyond Facebook: building social media into high risk organisations
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Beyond Facebook: building social media into high risk organisations

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How do you build social media into a government organisation? Can you change the perception that it's just a fad? How do you write a social media policy for government?

How do you build social media into a government organisation? Can you change the perception that it's just a fad? How do you write a social media policy for government?

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Beyond Facebook: building social media into high risk organisations Presentation Transcript

  • 1. Beyond Facebook starting social media in high risk organisations Bryony Cole - Yammer Innovation Week, DAFF May 2011
  • 2. Social media.Flavour of the month?
  • 3. Social media is like teen sex,Everyone wants to do it.No one actually knows how.When finally done, there is surpriseits not better. -­‐Avinash  Kau,  Google.  2009    
  • 4. Don’t bite off more than you can chew.
  • 5. More than a campaign,it’s a long-term commitment.
  • 6. Look inside first.
  • 7. 85% digital dinosaurs15% digital natives
  • 8. What’s a tweet? Seems like awaste of time to me!
  • 9. How do we expect to be Gov 2.0 if our workforce aren’t ready?
  • 10. Train Educate Participate
  • 11. This is nothing new.
  • 12. 75% digital natives25% digital immigrants
  • 13. Both go back to basics.
  • 14. What is Yammer?Friends & family Colleagues at work
  • 15. Yammer is the perfect training gym for government1.  Available 24/72.  It’s a private network3.  Immediately applicable4.  Scalable and not resource intensive5.  Used by other governments, locally & globally
  • 16. It was immediately usefulCustomised project & teamgroups Continuing the conversation from offline workshops & events
  • 17. Visible success cases started appearing
  • 18. Yammer was solving problems. Better than before.
  • 19. Yammer was helping people Be better at their jobs.
  • 20. This helped change senior leaders perceptions of social media
  • 21. It also helped us identify talenthidden all over the organisation
  • 22. Becoming super-connectedBetween departments, hierarchies and regions
  • 23. Train Training people is critical1. Change perceptions2. Identify talent3. Educate senior leaders
  • 24. Now everyone’sexcited aboutsocial media!
  • 25. We want to encourage employee participation
  • 26. But we have to be careful
  • 27. Educate Protect with a policy. @darrenwhitelaw
  • 28. How to create a social media policy for government?Look to Simple & Involve best open everyonepractice
  • 29. 1. Look around you Look to best practice
  • 30. 2. Consult stakeholders Have your say! What do you think of the Social Media Policy?
  • 31. 3. Make it simple Everyday languageEmphasize what staff can do Constantly review
  • 32. Educate Educating employees is essential 1. Set parameters with a policy 2. Empower staff to use it well 3. Protect organisation & minimise risk
  • 33. Participate Now, go outside & play!
  • 34. Share what works. …online & offline
  • 35. Invite “the outside” in.How are other organisations responding to the 2.0?
  • 36. e Participate Stop hatin’, start participating. 1. Move beyond “buzzwords” 2. Share your wins (and your mistakes) 3. What’s working well outside gov? How can we apply this to our context?
  • 37. And keep going back to the drawing board.
  • 38. Questions? @bryonycole Bryony[at]yammer-inc.comIf you enjoyed this presentation,you may also be interested in: