Beyond Facebook: building social media into high risk organisations

Beyond Facebook starting social media in high risk organisations Bryony Cole - Yammer Innovation Week, DAFF May 2011

Social media.Flavour of the month?

Social media is like teen sex,Everyone wants to do it.No one actually knows how.When finally done, there is surpriseits not better. -‐Avinash Kau, Google. 2009

Don’t bite off more than you can chew.

More than a campaign,it’s a long-term commitment.

Look inside first.

85% digital dinosaurs15% digital natives

What’s a tweet? Seems like awaste of time to me!

How do we expect to be Gov 2.0 if our workforce aren’t ready?

Train Educate Participate

This is nothing new.

75% digital natives25% digital immigrants

Both go back to basics.

What is Yammer?Friends & family Colleagues at work

Yammer is the perfect training gym for government1.  Available 24/72.  It’s a private network3.  Immediately applicable4.  Scalable and not resource intensive5.  Used by other governments, locally & globally

It was immediately usefulCustomised project & teamgroups Continuing the conversation from offline workshops & events

Visible success cases started appearing

Yammer was solving problems. Better than before.

Yammer was helping people Be better at their jobs.

This helped change senior leaders perceptions of social media

It also helped us identify talenthidden all over the organisation

Becoming super-connectedBetween departments, hierarchies and regions

Train Training people is critical1. Change perceptions2. Identify talent3. Educate senior leaders

Now everyone’sexcited aboutsocial media!

We want to encourage employee participation

But we have to be careful

Educate Protect with a policy. @darrenwhitelaw

How to create a social media policy for government?Look to Simple & Involve best open everyonepractice

1. Look around you Look to best practice

2. Consult stakeholders Have your say! What do you think of the Social Media Policy?

3. Make it simple Everyday languageEmphasize what staff can do Constantly review

Educate Educating employees is essential 1. Set parameters with a policy 2. Empower staff to use it well 3. Protect organisation & minimise risk

Participate Now, go outside & play!

Share what works. …online & offline

Invite “the outside” in.How are other organisations responding to the 2.0?

e Participate Stop hatin’, start participating. 1. Move beyond “buzzwords” 2. Share your wins (and your mistakes) 3. What’s working well outside gov? How can we apply this to our context?

And keep going back to the drawing board.

Questions? @bryonycole Bryony[at]yammer-inc.comIf you enjoyed this presentation,you may also be interested in:

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Beyond Facebook: building social media into high risk organisations

by Bryony Cole

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