Beyond Facebook: building social media into high risk organisations
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Beyond Facebook: building social media into high risk organisations

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How do you build social media into a government organisation? Can you change the perception that it's just a fad? How do you write a social media policy for government?

How do you build social media into a government organisation? Can you change the perception that it's just a fad? How do you write a social media policy for government?

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Beyond Facebook: building social media into high risk organisations Beyond Facebook: building social media into high risk organisations Presentation Transcript

  • Beyond Facebook starting social media in high risk organisations Bryony Cole - Yammer Innovation Week, DAFF May 2011
  • Social media.Flavour of the month?
  • Social media is like teen sex,Everyone wants to do it.No one actually knows how.When finally done, there is surpriseits not better. -­‐Avinash  Kau,  Google.  2009    
  • Don’t bite off more than you can chew.
  • More than a campaign,it’s a long-term commitment.
  • Look inside first.
  • 85% digital dinosaurs15% digital natives
  • What’s a tweet? Seems like awaste of time to me!
  • How do we expect to be Gov 2.0 if our workforce aren’t ready?
  • Train Educate Participate
  • This is nothing new.
  • 75% digital natives25% digital immigrants
  • Both go back to basics.
  • What is Yammer?Friends & family Colleagues at work
  • Yammer is the perfect training gym for government1.  Available 24/72.  It’s a private network3.  Immediately applicable4.  Scalable and not resource intensive5.  Used by other governments, locally & globally
  • It was immediately usefulCustomised project & teamgroups Continuing the conversation from offline workshops & events
  • Visible success cases started appearing
  • Yammer was solving problems. Better than before.
  • Yammer was helping people Be better at their jobs.
  • This helped change senior leaders perceptions of social media
  • It also helped us identify talenthidden all over the organisation
  • Becoming super-connectedBetween departments, hierarchies and regions
  • Train Training people is critical1. Change perceptions2. Identify talent3. Educate senior leaders
  • Now everyone’sexcited aboutsocial media!
  • We want to encourage employee participation
  • But we have to be careful
  • Educate Protect with a policy. @darrenwhitelaw
  • How to create a social media policy for government?Look to Simple & Involve best open everyonepractice
  • 1. Look around you Look to best practice
  • 2. Consult stakeholders Have your say! What do you think of the Social Media Policy?
  • 3. Make it simple Everyday languageEmphasize what staff can do Constantly review
  • Educate Educating employees is essential 1. Set parameters with a policy 2. Empower staff to use it well 3. Protect organisation & minimise risk
  • Participate Now, go outside & play!
  • Share what works. …online & offline
  • Invite “the outside” in.How are other organisations responding to the 2.0?
  • e Participate Stop hatin’, start participating. 1. Move beyond “buzzwords” 2. Share your wins (and your mistakes) 3. What’s working well outside gov? How can we apply this to our context?
  • And keep going back to the drawing board.
  • Questions? @bryonycole Bryony[at]yammer-inc.comIf you enjoyed this presentation,you may also be interested in: