what happens when intense attention is paid to details?in the case of 11 small stores the answer is SUCCESS!
so how do they do it?multiple ways to open doors draw you in creative signage notes destination lighting and color schemes reflect purpose window displays intrigue
floors are of polished wood, orbrushed, stained concrete, strewn with homey rugs or are subdued and functionalairy high ceilings allow you to breathe comfy furnishings and personal items provide a human touch and sense of scale
music is enlivening, calming or fun soothing temperatures reassure delicious smells and clean environment detailed and holistic framework throughout
high quality merchandise perfectlydisplayed invites browsing or purchaseadditional information is readily at hand knowledgeable personnel feel like friendsmoving far beyond the goal of making a sale
11 small stores = 1 big impactsought out and remembered
locally owned locally grownlocally made independent embody a spirit of place
bounteous thanks to: Bruno’s Market and Deli Carmel Art Association Gallery Carmel Valley Roasting Company Earthbound Farms Eco CarmelLula’s Chocolates Taste Morgan River House Books Spencer’s Stationary Thinker Toys Weston Gallery
now that you have paid attention… you know what you have to do! photos courtesy of individual businesses as available onthe web
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