Social Media For Creatives


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A slideshow presentation given to the students from Loyalist College's Art & Design program.

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  • n encounter with the Black Eyed Peas early this morning in Canada left Perez Hilton assaulted and calling for help via Twitter, according to the blogger. Instead of calling Toronto police,  Perez Hilton  appears to have used his TMobile Sidekick to go on Twitter and get his followers to call the cops for him. He posted this  Tweet for help  a few hours ago: “I’m in shock. I need the police ASAP. Please come to the SoHo Metropolitan Hotel now. Please.” Then: “I was assaulted by Will.I.Am of the Black Eyed Peas and his security guards. I am bleeding. Please, I need to file a police report. No joke.” Then: "Still waiting for the police. The bleeding has stopped. I need to document this. Please, can the police come to the SoHo Met Hotel." Then: "I spoke to my lawyer. I really need to talk to the authorities. Please come to the SoHo Met Hotel. Have called the police. Need them here." From's account, Hilton was rude to Fergie and confronted him. Hilton then called a f*ggot and a Black Eyed Peas fan beat Hilton up. Hours later, created his own Twitter account of his own to respond to Hilton's accusations, writing his side of the story: "i just made a twitter account because it isnt cool for someone to blame you and blast you with lies..."  then linked to a response video where he denied ever hitting the blogger (below, be forewarned in watching it that it contains graphic language). “ I was the one that came to him with respect, and he was the one who called me a f*ggot outside the club," said in the video. “Sounds like somebody wants mad attention and is not really concerned about his health.” “ Shame on you, shame on your behavior, and that’s just messed up." Perez Hilton responded, saying: “There are multiple witnesses. You can deny all you want. The truth is the truth and I am telling the truth.”
  • Social Media For Creatives

    1. 1. Social Media for Creatives Building your brand through online marketing strategy Bryna Jones Engine Communications, 2010
    2. 2. Identity Crisis <ul><li>Know Thyself </li></ul><ul><li>Self branding asks us to reflect on the question, “Who am I?” </li></ul><ul><li>Do you know who you are? </li></ul><ul><li>How do you figure it out if you’re not sure? </li></ul><ul><li>Life Concepts </li></ul><ul><li>Myers-Briggs Type Indicator </li></ul>
    3. 3. Personal Branding How To’s <ul><li>Brainstorming </li></ul><ul><li>Personal Storyboards </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Outsource </li></ul><ul><li>Research your field </li></ul><ul><li>Fast Company article </li></ul><ul><li>“ What do I do that adds remarkable, measurable, distinguished, distinctive value?” </li></ul>I think, therefore I am. Right?
    4. 4. Are you excited yet?!
    5. 6. Are You Search Engine Optimized? <ul><li>How do you decide which social media platforms are right for you? </li></ul><ul><li>Facebook </li></ul><ul><li>Blogs (Wordpress, Tumblr, Blogspot) </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Deviant Art </li></ul><ul><li>Etsy </li></ul><ul><li>MySpace </li></ul><ul><li>MyArtSpace </li></ul>
    6. 10. Are You Being Heard?
    7. 11. The Good, the Bad, and the Perez <ul><li>Perez Hilton </li></ul><ul><li>Wil.I.Am </li></ul>
    8. 12. (How Not to)Fail (Whale) Yourself <ul><li>Q: How do you prevent your reputation from ending up in the Google gutter? </li></ul><ul><li>A: Control Your Key Messages! </li></ul><ul><li>Be Aware </li></ul><ul><li>Be Respectful </li></ul><ul><li>Be Helpful </li></ul>
    9. 13. Break!
    10. 14. Learn From the Best <ul><li>People who get social: </li></ul><ul><li>Chris Brogan </li></ul><ul><li>Sarah Evans </li></ul><ul><li>Julia Roy </li></ul><ul><li>Locally: </li></ul><ul><li>Brandy Gale </li></ul><ul><li>Dan Taylor </li></ul><ul><li>Hastings County </li></ul>
    11. 15. Brandy Gale
    12. 16. Matt Cheuvront
    13. 17. Nate Riggs
    14. 18. Winding Violets
    15. 20. Get Your Hands Dirty!
    16. 21. Any Questions?