Intro to Twitter for OHSU Social Media Group

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Introduction to Twitter for members of the Oregon Health & Science University social media group.

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Intro to Twitter for OHSU Social Media Group

  1. 1. “Tweet, tweet.”<br />Brycie Jones<br />June 17, 2011<br />All about Twitter for the OHSU Social Media Group<br />
  2. 2. what is twitter?<br />Twitter is a real-time information network that connects you to the latest information about what you find interesting. <br />At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length.<br />Sources: twitter.com, <br />
  3. 3. what is twitter, part 2<br />smaller than facebook.<br />open network. (mostly.)<br />more immediate. <br />more conversations.<br />
  4. 4. the lay of the land<br /><ul><li>175 million users as of May 1
  5. 5. 54 percent male
  6. 6. 45 percent ages 18 – 35
  7. 7. 69 percent caucasian, 16 percent africanamerican</li></ul>Sources: twitter.com, socialmediasonar.com<br />
  8. 8. twitter for business<br /><ul><li>42 percent use Twitter to find more information about a product/service
  9. 9. 67 percent more likely to use a product or service from a brand they follow on Twitter </li></ul>Sources: twitter.com, socialmediasonar.com<br />
  10. 10. anatomy of a twitter account<br />username, photo, bio<br />account info<br />most recent tweets<br />
  11. 11. the grammar of twitter<br />@<br />RT<br />#<br />“Maybe @pdxtrailblazers could sell ear plugs at Fan Store?”<br />“Happy news. RT @OHSUNews: Gifts Totaling More Than $27 Million Ensure Construction of New OHSU School of Dentistry”<br />Ever wonder about the #PDXhospital food scene? If so, you may want to check out this video by @NWPDXReporter<br />
  12. 12. tips to get started<br /><ul><li>listen for conversations already in progress
  13. 13. talk with others
  14. 14. mention other accounts</li></li></ul><li>tips to get started, cont.<br /><ul><li>use current news items
  15. 15. don’t fear overtweeting
  16. 16. always respond
  17. 17. use a tweeting service</li></li></ul><li>questions<br />www.twitter.com/ohsuhealthcare/ohsu<br />

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