a brave NEW world of media making

Who am I?

Like many of you, I have been highly disappointed in the 21st century

Like many of you, I have been highly disappointed in the 21st century

because I grew up with this dude…

There are no FLYING CARS

There are no FLYING CARS

(geez, what’s going on?) The ‘iPod ecosystem’ is the biggest thing since the rise of the printing press and was a Trojan horse for the traditional media gate-keepers. Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005

The ‘iPod ecosystem’ is the biggest thing since the rise of the printing press and was a Trojan horse for the traditional media gate-keepers.

Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005

We are very quickly entering into an age where the terms television, radio, print, web – will need to be replaced with one term.

We are very quickly entering into an age where the terms television, radio, print, web – will need to be replaced with one term.

The New Content Model Media products now exist in a multi-platform environment . The AGE - www.theage.com.au NineMSN - www.ninemsn.com.au ABC - www.abc.net.au The Guardian - www.guardian.co.uk BBC - www.bbc.com

Media products now exist in a multi-platform environment .

The AGE - www.theage.com.au

NineMSN - www.ninemsn.com.au

ABC - www.abc.net.au

The Guardian - www.guardian.co.uk

BBC - www.bbc.com

The IPOD is not just a ‘better’ walkman. But it is a Trojan Horse for a whole new model of content consumption and distribution. Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005

The IPOD is not just a ‘better’ walkman. But it is a Trojan Horse for a whole new model of content consumption and distribution.

Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005

(geez, what’s going on?) The future is in community media and user-generated content. Rupert Murdoch, 2006

The future is in community media and user-generated content.

Rupert Murdoch, 2006

You Tube

User generated content User Generated Content has CHANGED OUR MEDIA WORLD: My Space - www.myspace.com Facebook - www.facebook.com Blogger - www.blogger.com Wiki - en.wikipedia.org Youtube - www.youtube.com WordPress - www.wordpress.com Flickr - www.flickr.com

User Generated Content has CHANGED OUR MEDIA WORLD:

My Space - www.myspace.com

Facebook - www.facebook.com

Blogger - www.blogger.com

Wiki - en.wikipedia.org

Youtube - www.youtube.com

WordPress - www.wordpress.com

Flickr - www.flickr.com

(a, brave new world?) Web Magazines Mobile Instant messaging Blogs Personal spaces

Web

Magazines

Mobile

Instant messaging

Blogs

Personal spaces

Components of SYN . ORG.AU Personal Blogs; Audio publication; Video Publication; Forums; RSS Feeds; Social networking tools to connect users.

Personal Blogs;

Audio publication;

Video Publication;

Forums;

RSS Feeds;

Social networking tools to connect users.

Devices are no longer the barrier content is critical

When was the last time you went into MYER and asked to see their Radio Department?

The Blockbuster locomotive is under pressure. Media production has traditionally been a factory.

The new model of media is a network, chaotic and seemingly disorganised.

Radio makers need to consider the long tail: and provide UNIQUE and INTERESTING CONTENT Amazon’s success and unique positioning is not due to selling Harry Potter books, but instead selling a LARGE number of books read by a small number of people. READ: The Long Tail by CHRIS ANDERSON

Radio makers need to consider the long tail: and provide UNIQUE and INTERESTING CONTENT

Amazon’s success and unique positioning is not due to selling Harry Potter books, but instead selling a LARGE number of books read by a small number of people.

READ: The Long Tail by CHRIS ANDERSON

Radio Stations CAN become the hub in local communities. ( creating video, audio and written content ONLINE.) Look at LOCAL ABC stations With webcasts and embedded video – LOCAL STATIONS can become a greater source of content and are already TRUSTED brands in local communities.

Radio Stations CAN become the hub in local communities. ( creating video, audio and written content ONLINE.)

Look at LOCAL ABC stations

With webcasts and embedded video – LOCAL STATIONS can become a greater source of content and are already TRUSTED brands in local communities.

Internet radio is CHANGING EVERYTHING Receivers are being built to connect with WI-FI connectivity. Mobile phones, PDAs and one can assume eventually IPODS will have this capacity built into them.

Internet radio is CHANGING EVERYTHING

Receivers are being built to connect with WI-FI connectivity.

Mobile phones, PDAs and one can assume eventually IPODS will have this capacity built into them.

BUT no one listens to only one thing. Everyone likes a bunch of stuff and that includes local, regional, national and global content. MAKING GREAT radio is an EXPRENSIVE process (and most stations are not up to the task.)

BUT

no one listens to only one thing. Everyone likes a bunch of stuff and that includes local, regional, national and global content.

MAKING GREAT radio is an EXPRENSIVE process (and most stations are not up to the task.)

Digital content provides us with a ‘borderless media world.’ And it ultimately means that consumers are taking control and users are generating their own content.

Bryce Ives [email_address] 0412 152 610