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NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
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NEW MEDIA LECTURE - Swinburne University Radio Students

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This is a lecture I gave to the Radio Students @ Swinburne University about New Media in Australia

This is a lecture I gave to the Radio Students @ Swinburne University about New Media in Australia

Published in: Technology, News & Politics
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  • Transcript

    • 1. a brave NEW world of media making
    • 2.   Who am I?
    • 3. <ul><li>Like many of you, I have been highly disappointed in the 21st century </li></ul>
    • 4. because I grew up with this dude…
    • 5. &nbsp;
    • 6. <ul><li>There are no FLYING CARS </li></ul>
    • 7. (geez, what’s going on?) <ul><li>The ‘iPod ecosystem’ is the biggest thing since the rise of the printing press and was a Trojan horse for the traditional media gate-keepers. </li></ul><ul><li>Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005 </li></ul>
    • 8. <ul><li>We are very quickly entering into an age where the terms television, radio, print, web – will need to be replaced with one term. </li></ul>
    • 9. The New Content Model <ul><li>Media products now exist in a multi-platform environment . </li></ul><ul><li>The AGE - www.theage.com.au </li></ul><ul><li>NineMSN - www.ninemsn.com.au </li></ul><ul><li>ABC - www.abc.net.au </li></ul><ul><li>The Guardian - www.guardian.co.uk </li></ul><ul><li>BBC - www.bbc.com </li></ul>
    • 10. &nbsp;
    • 11. <ul><li>The IPOD is not just a ‘better’ walkman. But it is a Trojan Horse for a whole new model of content consumption and distribution. </li></ul><ul><li>Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005 </li></ul>
    • 12. (geez, what’s going on?) <ul><li>The future is in community media and user-generated content. </li></ul><ul><li>Rupert Murdoch, 2006 </li></ul>
    • 13. &nbsp;
    • 14. &nbsp;
    • 15. You Tube
    • 16. &nbsp;
    • 17. &nbsp;
    • 18. User generated content <ul><li>User Generated Content has CHANGED OUR MEDIA WORLD: </li></ul><ul><li>My Space - www.myspace.com </li></ul><ul><li>Facebook - www.facebook.com </li></ul><ul><li>Blogger - www.blogger.com </li></ul><ul><li>Wiki - en.wikipedia.org </li></ul><ul><li>Youtube - www.youtube.com </li></ul><ul><li>WordPress - www.wordpress.com </li></ul><ul><li>Flickr - www.flickr.com </li></ul>
    • 19. &nbsp;
    • 20. &nbsp;
    • 21. &nbsp;
    • 22. &nbsp;
    • 23. &nbsp;
    • 24. &nbsp;
    • 25. (a, brave new world?) <ul><li>Web </li></ul><ul><li>Magazines </li></ul><ul><li>Mobile </li></ul><ul><li>Instant messaging </li></ul><ul><li>Blogs </li></ul><ul><li>Personal spaces </li></ul>
    • 26. Components of SYN . ORG.AU <ul><li>Personal Blogs; </li></ul><ul><li>Audio publication; </li></ul><ul><li>Video Publication; </li></ul><ul><li>Forums; </li></ul><ul><li>RSS Feeds; </li></ul><ul><li>Social networking tools to connect users. </li></ul>
    • 27. Devices are no longer the barrier content is critical
    • 28. When was the last time you went into MYER and asked to see their Radio Department?
    • 29. The Blockbuster locomotive is under pressure. Media production has traditionally been a factory.
    • 30. The new model of media is a network, chaotic and seemingly disorganised.
    • 31. <ul><li>Radio makers need to consider the long tail: and provide UNIQUE and INTERESTING CONTENT </li></ul><ul><li>Amazon’s success and unique positioning is not due to selling Harry Potter books, but instead selling a LARGE number of books read by a small number of people. </li></ul><ul><li>READ: The Long Tail by CHRIS ANDERSON </li></ul>
    • 32. <ul><li>Radio Stations CAN become the hub in local communities. ( creating video, audio and written content ONLINE.) </li></ul><ul><li>Look at LOCAL ABC stations </li></ul><ul><li>With webcasts and embedded video – LOCAL STATIONS can become a greater source of content and are already TRUSTED brands in local communities. </li></ul>
    • 33. <ul><li>Internet radio is CHANGING EVERYTHING </li></ul><ul><li>Receivers are being built to connect with WI-FI connectivity. </li></ul><ul><li>Mobile phones, PDAs and one can assume eventually IPODS will have this capacity built into them. </li></ul>
    • 34. <ul><li>BUT </li></ul><ul><li>no one listens to only one thing. Everyone likes a bunch of stuff and that includes local, regional, national and global content. </li></ul><ul><li>MAKING GREAT radio is an EXPRENSIVE process (and most stations are not up to the task.) </li></ul>
    • 35. Digital content provides us with a ‘borderless media world.’ And it ultimately means that consumers are taking control and users are generating their own content.
    • 36. Bryce Ives [email_address] 0412 152 610

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