NEW MEDIA LECTURE -  Swinburne University Radio Students
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NEW MEDIA LECTURE - Swinburne University Radio Students

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This is a lecture I gave to the Radio Students @ Swinburne University about New Media in Australia

This is a lecture I gave to the Radio Students @ Swinburne University about New Media in Australia

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NEW MEDIA LECTURE -  Swinburne University Radio Students NEW MEDIA LECTURE - Swinburne University Radio Students Presentation Transcript

  • a brave NEW world of media making
  •   Who am I?
    • Like many of you, I have been highly disappointed in the 21st century
  • because I grew up with this dude…
  •  
    • There are no FLYING CARS
  • (geez, what’s going on?)
    • The ‘iPod ecosystem’ is the biggest thing since the rise of the printing press and was a Trojan horse for the traditional media gate-keepers.
    • Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005
    • We are very quickly entering into an age where the terms television, radio, print, web – will need to be replaced with one term.
  • The New Content Model
    • Media products now exist in a multi-platform environment .
    • The AGE - www.theage.com.au
    • NineMSN - www.ninemsn.com.au
    • ABC - www.abc.net.au
    • The Guardian - www.guardian.co.uk
    • BBC - www.bbc.com
  •  
    • The IPOD is not just a ‘better’ walkman. But it is a Trojan Horse for a whole new model of content consumption and distribution.
    • Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005
  • (geez, what’s going on?)
    • The future is in community media and user-generated content.
    • Rupert Murdoch, 2006
  •  
  •  
  • You Tube
  •  
  •  
  • User generated content
    • User Generated Content has CHANGED OUR MEDIA WORLD:
    • My Space - www.myspace.com
    • Facebook - www.facebook.com
    • Blogger - www.blogger.com
    • Wiki - en.wikipedia.org
    • Youtube - www.youtube.com
    • WordPress - www.wordpress.com
    • Flickr - www.flickr.com
  •  
  •  
  •  
  •  
  •  
  •  
  • (a, brave new world?)
    • Web
    • Magazines
    • Mobile
    • Instant messaging
    • Blogs
    • Personal spaces
  • Components of SYN . ORG.AU
    • Personal Blogs;
    • Audio publication;
    • Video Publication;
    • Forums;
    • RSS Feeds;
    • Social networking tools to connect users.
  • Devices are no longer the barrier content is critical
  • When was the last time you went into MYER and asked to see their Radio Department?
  • The Blockbuster locomotive is under pressure. Media production has traditionally been a factory.
  • The new model of media is a network, chaotic and seemingly disorganised.
    • Radio makers need to consider the long tail: and provide UNIQUE and INTERESTING CONTENT
    • Amazon’s success and unique positioning is not due to selling Harry Potter books, but instead selling a LARGE number of books read by a small number of people.
    • READ: The Long Tail by CHRIS ANDERSON
    • Radio Stations CAN become the hub in local communities. ( creating video, audio and written content ONLINE.)
    • Look at LOCAL ABC stations
    • With webcasts and embedded video – LOCAL STATIONS can become a greater source of content and are already TRUSTED brands in local communities.
    • Internet radio is CHANGING EVERYTHING
    • Receivers are being built to connect with WI-FI connectivity.
    • Mobile phones, PDAs and one can assume eventually IPODS will have this capacity built into them.
    • BUT
    • no one listens to only one thing. Everyone likes a bunch of stuff and that includes local, regional, national and global content.
    • MAKING GREAT radio is an EXPRENSIVE process (and most stations are not up to the task.)
  • Digital content provides us with a ‘borderless media world.’ And it ultimately means that consumers are taking control and users are generating their own content.
  • Bryce Ives [email_address] 0412 152 610