Your SlideShare is downloading. ×
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
NEW MEDIA LECTURE -  Swinburne University Radio Students
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

NEW MEDIA LECTURE - Swinburne University Radio Students

1,869

Published on

This is a lecture I gave to the Radio Students @ Swinburne University about New Media in Australia

This is a lecture I gave to the Radio Students @ Swinburne University about New Media in Australia

Published in: Technology, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,869
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
47
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. a brave NEW world of media making
    • 2.   Who am I?
    • 3.
      • Like many of you, I have been highly disappointed in the 21st century
    • 4. because I grew up with this dude…
    • 5.  
    • 6.
      • There are no FLYING CARS
    • 7. (geez, what’s going on?)
      • The ‘iPod ecosystem’ is the biggest thing since the rise of the printing press and was a Trojan horse for the traditional media gate-keepers.
      • Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005
    • 8.
      • We are very quickly entering into an age where the terms television, radio, print, web – will need to be replaced with one term.
    • 9. The New Content Model
      • Media products now exist in a multi-platform environment .
      • The AGE - www.theage.com.au
      • NineMSN - www.ninemsn.com.au
      • ABC - www.abc.net.au
      • The Guardian - www.guardian.co.uk
      • BBC - www.bbc.com
    • 10.  
    • 11.
      • The IPOD is not just a ‘better’ walkman. But it is a Trojan Horse for a whole new model of content consumption and distribution.
      • Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005
    • 12. (geez, what’s going on?)
      • The future is in community media and user-generated content.
      • Rupert Murdoch, 2006
    • 13.  
    • 14.  
    • 15. You Tube
    • 16.  
    • 17.  
    • 18. User generated content
      • User Generated Content has CHANGED OUR MEDIA WORLD:
      • My Space - www.myspace.com
      • Facebook - www.facebook.com
      • Blogger - www.blogger.com
      • Wiki - en.wikipedia.org
      • Youtube - www.youtube.com
      • WordPress - www.wordpress.com
      • Flickr - www.flickr.com
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23.  
    • 24.  
    • 25. (a, brave new world?)
      • Web
      • Magazines
      • Mobile
      • Instant messaging
      • Blogs
      • Personal spaces
    • 26. Components of SYN . ORG.AU
      • Personal Blogs;
      • Audio publication;
      • Video Publication;
      • Forums;
      • RSS Feeds;
      • Social networking tools to connect users.
    • 27. Devices are no longer the barrier content is critical
    • 28. When was the last time you went into MYER and asked to see their Radio Department?
    • 29. The Blockbuster locomotive is under pressure. Media production has traditionally been a factory.
    • 30. The new model of media is a network, chaotic and seemingly disorganised.
    • 31.
      • Radio makers need to consider the long tail: and provide UNIQUE and INTERESTING CONTENT
      • Amazon’s success and unique positioning is not due to selling Harry Potter books, but instead selling a LARGE number of books read by a small number of people.
      • READ: The Long Tail by CHRIS ANDERSON
    • 32.
      • Radio Stations CAN become the hub in local communities. ( creating video, audio and written content ONLINE.)
      • Look at LOCAL ABC stations
      • With webcasts and embedded video – LOCAL STATIONS can become a greater source of content and are already TRUSTED brands in local communities.
    • 33.
      • Internet radio is CHANGING EVERYTHING
      • Receivers are being built to connect with WI-FI connectivity.
      • Mobile phones, PDAs and one can assume eventually IPODS will have this capacity built into them.
    • 34.
      • BUT
      • no one listens to only one thing. Everyone likes a bunch of stuff and that includes local, regional, national and global content.
      • MAKING GREAT radio is an EXPRENSIVE process (and most stations are not up to the task.)
    • 35. Digital content provides us with a ‘borderless media world.’ And it ultimately means that consumers are taking control and users are generating their own content.
    • 36. Bryce Ives [email_address] 0412 152 610

    ×