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Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
Practicum Pres
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Practicum Pres

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Transcript

  • 1. Social Media in Collegiate Athletics What do coaches need to know?
  • 2. Look at the Stats  Twitter: In one year Twitter’s growth rate passed 1000%  Facebook: The site has 250 million active users, and more than 120 million use it every day.  Youtube: If YouTube were a country it would the the 3rd most populated place on Earth.  Skype: 8% of all human-to-human voice communication is run through Skype. www.econsultancy.com (July 2009)
  • 3. Twitter  What?  Microblog  Updates: “What are you doing”  Where?  Upload from phone or computer  Receive updates via text  Why?  Recruiting Potential  Fan Engagement/Experience  Personal Branding
  • 4. Twitter  How?  Create Account (Private or Public*)  Start Tweeting  Follow People, Gain Followers  @Reply  Direct Message
  • 5. Lets Clarify  Don’t tweet about recruits!!!  You may only tweet about recruits if it is in response to an inquiry made by the media in order to confirm your recruitment of a prospect.  Don’t @Reply anything to recruits  Don’t DM recruits if you know they receive the message via text.
  • 6. Facebook  Create an account  Add friends  Note that e-mails are automatically sent as part of requesting to add someone as a friend.  The Wall  Impermissible to post on a recruits wall  Use your inbox to message a recruit  Your Inbox  The correct and safe way to message recruits  Better if recruit accepts you as friend before you send them messages.
  • 7. Facebook  Create a team policy  Set privacy to maximum, protect your student-athletes  Remember who and what we represent  Refrain from offensive photos and comments  Understand that even if you limit access to your site, anything you upload becomes property of the site(s)  Only add people you know as friends  Never share your phone number or address  Don’t let Facebook mishaps come back to haunt you  Texas football player kicked off team for making offensive comment on Facebook about Pres. Obama.  One team at an SEC school had players making offensive comments about their coaches, not realizing it was in public view
  • 8. Youtube  Any video posted on Youtube MUST be geared towards the general public/fan based.  Nothing personalized for recruits!  Can’t send the video to recruits, only the link.  Stanford Youtube Channel  Example Video
  • 9. Skype  Utilize Skype for international or tech savvy recruits  Videoconferencing falls under the category of a phone call (13.02.14)  Be aware of the time periods permissible to make such calls.
  • 10. @Reply Function  Public tweet directed at another Twitter user.  BE CAREFUL WITH THESE!  The NCAA’s take on @Reply  Communication with a recruit in public view is a violation  Don’t @reply a recruit, EVER!
  • 11. Direct Messages  The safe way to communicate  PRIVATE  Use this method to communicate with recruits  They must be a “follower” of yours.  They can’t have DM’s sent via text (to your knowledge)
  • 12. Tweets WHAT CAN I TWEET ABOUT? General info not created for a recruiting purpose such as game scores, team updates, facility updates, or updates regarding the coaching staff and/or team.
  • 13. Ex: @Reply
  • 14. Ex. Direct Message
  • 15. Followers
  • 16. FB Profile
  • 17. FB Inbox

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