the web is the platform...
Orange says UK mobile users prefer browsers to apps http://www.marketingweek.co.uk/disciplines/digital/news/orange-say-uk-mobile-users-prefer-browsers-to-apps/3018951.article
Not every mobile device will
have your app on it, but every mobile device will have a browser. – @grigs ” and SMS! Developing a Progressive Mobile Strategy http://www.dmolsen.com/mobile-in-higher-ed/?p=123
...many mobile device users appear
to think browsers oﬀer the better user experience. ” Comscore Study: Mobile Users Prefer Browsers Over Apps http://www.wirelessduniya.com/2010/10/27/comscore-studymobile-users-prefer-browsers-over-apps/