Some Kind of Wonderful
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Some Kind of Wonderful



"Some Kind of Wonderful" presentation

"Some Kind of Wonderful" presentation



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Some Kind of Wonderful Some Kind of Wonderful Presentation Transcript

  • some kind of wonderful... it’s not the actual device people are after, it’s all of the things it enables
  • it’s about people, not devices...
  • long queues are great opportunities for user research... everybody has a story...
  • aspirational... and a few dreams...
  • but it’s not the device people are after...
  •’s all the things the device enables.
  • we apps
  • 250,000+ apps 6,500,000,000+ downloads as of September 2010
  • ...impressive, no?
  • 561,580+ books published in 2008 alone... New Book Titles & Editions 2002-2009 (per year)
  • 1,366,560,000 every year...? 2,600 magazines sold every minute in UK Amazing facts about magazines
  • ...but apparently “there’s an app for that!”
  • apps for communication
  • apps for play
  • apps for fashion a broader definition of ‘application’
  • apps for function provided by new affordances
  • but what about...
  • apps for knowledge
  • it even on? for day dreaming
  • for distraction
  • for flirting
  • for get togethers
  • for friends
  • for lazy days with the cat
  • for comic book fans
  • for learning
  • for lifestyle
  • for mom
  • for mum n’ dad
  • for developing minds
  • or those quiet times
  • for budding novelists
  • for busting rhymes
  • for performance
  • for couples
  • for explorers
  • for insomniacs
  • for motivation
  • for the moment
  • for self-improvement
  • for the morning commute
  • for afternoon coffee
  • for the man behind the counter
  • for directors
  • for builders
  • for scientists
  • for doctors
  • for everyone
  • your ideas here a blank canvas
  • but it’s not just about...
  • Bluebird oPhone Spice ZTE G’Five Nexian Huawei Oppo expect many more manufacturers and a few more platforms to emerge...
  • ...remember Metcalfe’s Law* within limits *’s-law-is-wrong/
  • ...the value of a network is proportional to the square of the number of connected users of the system... ”'s_law
  • stop worrying + learn to love the web
  • APIs = opportunities build connections
  • the web is the platform... Orange says UK mobile users prefer browsers to apps
  • web start here
  • web on the web...
  • us web at the centre of the ecosystem...
  • us web ...and make bloody amazing things!
  • us them web them ...but enable them to connect with us via open APIs
  • us them them web them them them extend your reach to other platforms through 3rd parties...
  • us them them web them them them “...we’re better, connected” - O2 marketing
  • us them them web them them them common feature ...and don’t forget the browser!
  • Not every mobile device will have your app on it, but every mobile device will have a browser. – @grigs ” and SMS! Developing a Progressive Mobile Strategy
  • ...many mobile device users appear to think browsers offer the better user experience. ” Comscore Study: Mobile Users Prefer Browsers Over Apps
  • it’s not the device people are after...
  •’s all the things the device enables.
  • Making Future Magic: light painting with the iPad
  • thank you