Some Kind of Wonderful


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Some Kind of Wonderful

  1. some kind of wonderful... it’s not the actual device people are after, it’s all of the things it enables
  2. it’s about people, not devices...
  3. long queues are great opportunities for user research... everybody has a story...
  4. aspirational... and a few dreams...
  5. but it’s not the device people are after...
  6.’s all the things the device enables.
  7. we apps
  8. 250,000+ apps 6,500,000,000+ downloads as of September 2010
  9. ...impressive, no?
  10. 561,580+ books published in 2008 alone... New Book Titles & Editions 2002-2009 (per year)
  11. 1,366,560,000 every year...? 2,600 magazines sold every minute in UK Amazing facts about magazines
  12. ...but apparently “there’s an app for that!”
  13. apps for communication
  14. apps for play
  15. apps for fashion a broader definition of ‘application’
  16. apps for function provided by new affordances
  17. but what about...
  18. apps for knowledge
  19. it even on? for day dreaming
  20. for distraction
  21. for flirting
  22. for get togethers
  23. for friends
  24. for lazy days with the cat
  25. for comic book fans
  26. for learning
  27. for lifestyle
  28. for mom
  29. for mum n’ dad
  30. for developing minds
  31. or those quiet times
  32. for budding novelists
  33. for busting rhymes
  34. for performance
  35. for couples
  36. for explorers
  37. for insomniacs
  38. for motivation
  39. for the moment
  40. for self-improvement
  41. for the morning commute
  42. for afternoon coffee
  43. for the man behind the counter
  44. for directors
  45. for builders
  46. for scientists
  47. for doctors
  48. for everyone
  49. your ideas here a blank canvas
  50. but it’s not just about...
  51. Bluebird oPhone Spice ZTE G’Five Nexian Huawei Oppo expect many more manufacturers and a few more platforms to emerge...
  52. ...remember Metcalfe’s Law* within limits *’s-law-is-wrong/
  53. ...the value of a network is proportional to the square of the number of connected users of the system... ”'s_law
  54. stop worrying + learn to love the web
  55. APIs = opportunities build connections
  56. the web is the platform... Orange says UK mobile users prefer browsers to apps
  57. web start here
  58. web on the web...
  59. us web at the centre of the ecosystem...
  60. us web ...and make bloody amazing things!
  61. us them web them ...but enable them to connect with us via open APIs
  62. us them them web them them them extend your reach to other platforms through 3rd parties...
  63. us them them web them them them “...we’re better, connected” - O2 marketing
  64. us them them web them them them common feature ...and don’t forget the browser!
  65. Not every mobile device will have your app on it, but every mobile device will have a browser. – @grigs ” and SMS! Developing a Progressive Mobile Strategy
  66. ...many mobile device users appear to think browsers offer the better user experience. ” Comscore Study: Mobile Users Prefer Browsers Over Apps
  67. it’s not the device people are after...
  68.’s all the things the device enables.
  69. Making Future Magic: light painting with the iPad
  70. thank you