Some Kind of Wonderful

some kind of wonderful... it’s not the actual device people are after, it’s all of the things it enables http://www.ﬂickr.com/photos/grantrobertson/4486488831

it’s about people, not devices...

long queues are great opportunities for user research... everybody has a story... http://www.ﬂickr.com/photos/theq/663154431

aspirational... and a few dreams... http://www.ﬂickr.com/photos/juanpol/365911823

but it’s not the device people are after...

...it’s all the things the device enables.

we apps

250,000+ apps 6,500,000,000+ downloads as of September 2010

...impressive, no?

561,580+ books published in 2008 alone... New Book Titles & Editions 2002-2009 (per year) http://www.bowkerinfo.com/bowker/IndustryStats2010.pdf

1,366,560,000 every year...? 2,600 magazines sold every minute in UK Amazing facts about magazines http://www.magazineweek.net/facts/

...but apparently “there’s an app for that!”

apps for communication http://www.ﬂickr.com/photos/celesteh/3690734604

apps for play http://www.ﬂickr.com/photos/8bitjoystick/3245697454

apps for fashion a broader deﬁnition of ‘application’ http://www.ﬂickr.com/photos/goincase/3327047072

apps for function provided by new aﬀordances http://www.ﬂickr.com/photos/apolaine/4581485908

but what about...

apps for knowledge http://www.ﬂickr.com/photos/tinkerszone/4233987708

...is it even on? for day dreaming http://www.ﬂickr.com/photos/jayneandd/4849892020

for distraction http://www.ﬂickr.com/photos/stevenagata/3967706709

for ﬂirting http://www.ﬂickr.com/photos/w00kie/2752309431

for get togethers http://www.ﬂickr.com/photos/nataliehg/4821363681

for friends http://www.ﬂickr.com/photos/madciapka/4653495493

for lazy days with the cat http://www.ﬂickr.com/photos/earlysound/4490601295

for comic book fans http://www.ﬂickr.com/photos/spooons/4487172541

for learning http://www.ﬂickr.com/photos/jcfrog/4692750598

for lifestyle http://www.ﬂickr.com/photos/30813729@N00

for mom http://www.ﬂickr.com/photos/oxtopus/4630176596

for mum n’ dad http://www.ﬂickr.com/photos/mathplourde/3416908852

for developing minds http://www.ﬂickr.com/photos/jennycu/4665921256

or those quiet times http://www.ﬂickr.com/photos/colecamplese/4569244290

for budding novelists http://www.ﬂickr.com/photos/aidanmorgan/3709199304/

for busting rhymes http://www.ﬂickr.com/photos/goincase/4648495800

for performance http://www.ﬂickr.com/photos/velorowdy/3094372611

for couples http://www.ﬂickr.com/photos/iwona_kellie/4328462390

for explorers http://www.ﬂickr.com/photos/wanderingseoul61/2474989813

for insomniacs http://www.ﬂickr.com/photos/krossbow/4509414056

for motivation http://www.ﬂickr.com/photos/bp6316/3442435685

for the moment http://www.ﬂickr.com/photos/kidperez/3406400847

for self-improvement http://www.ﬂickr.com/photos/joeshlabotnik/1767685092

for the morning commute http://www.ﬂickr.com/photos/anniemole/4732863210

for afternoon coﬀee http://www.ﬂickr.com/photos/thms/4494601615

for the man behind the counter http://www.ﬂickr.com/photos/cogdog/4031808064

for directors http://www.ﬂickr.com/photos/vancouverﬁlmschool/4884024279

for builders http://www.ﬂickr.com/photos/waynenf/3725048901

for scientists http://www.ﬂickr.com/photos/soilscience/5094339345

for doctors http://www.ﬂickr.com/photos/thenationalguard/3839510965

for everyone http://www.ﬂickr.com/photos/36176995@N05/3343552223

your ideas here a blank canvas

but it’s not just about...

Bluebird oPhone Spice ZTE G’Five Nexian Huawei Oppo expect many more manufacturers and a few more platforms to emerge...

...remember Metcalfe’s Law* within limits *http://gigaom.com/2010/03/12/what-if-metcalfe’s-law-is-wrong/

...the value of a network is proportional to the square of the number of connected users of the system... ” http://en.wikipedia.org/wiki/Metcalfe's_law

stop worrying + learn to love the web http://www.ﬂickr.com/photos/altemark/39593706

APIs = opportunities build connections http://www.ﬂickr.com/photos/28481088@N00/756338485

the web is the platform... Orange says UK mobile users prefer browsers to apps http://www.marketingweek.co.uk/disciplines/digital/news/orange-say-uk-mobile-users-prefer-browsers-to-apps/3018951.article

web start here

web on the web...

us web at the centre of the ecosystem...

us web ...and make bloody amazing things!

us them web them ...but enable them to connect with us via open APIs

us them them web them them them extend your reach to other platforms through 3rd parties...

us them them web them them them “...we’re better, connected” - O2 marketing

us them them web them them them common feature ...and don’t forget the browser!

Not every mobile device will have your app on it, but every mobile device will have a browser. – @grigs ” and SMS! Developing a Progressive Mobile Strategy http://www.dmolsen.com/mobile-in-higher-ed/?p=123

...many mobile device users appear to think browsers oﬀer the better user experience. ” Comscore Study: Mobile Users Prefer Browsers Over Apps http://www.wirelessduniya.com/2010/10/27/comscore-studymobile-users-prefer-browsers-over-apps/

it’s not the device people are after...

...it’s all the things the device enables.

Making Future Magic: light painting with the iPad http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/ http://www.ﬂickr.com/photos/pheezy/4994115989/

thank you hello@yiibu.com http://www.slideshare.net/bryanrieger/some-kind-of-wonderful

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Some Kind of Wonderful

by Bryan Rieger

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