some kind of wonderful...
                                                    it’s not the actual device people are after,...
it’s about people, not devices...
long queues are great
                                                 opportunities for user research...




            ...
aspirational...




                                                and a few dreams...


http://www.flickr.com/photos/juan...
but it’s not the device people are after...
...it’s all the things the device enables.
we   apps
250,000+
          apps

          6,500,000,000+
          downloads




as of September 2010
...impressive, no?
561,580+
books published in 2008 alone...




 New Book Titles & Editions 2002-2009 (per year)
   http://www.bowkerinfo.co...
1,366,560,000 every year...?


                2,600
magazines sold every minute in UK




       Amazing facts about maga...
...but apparently “there’s an app for that!”
apps for communication


http://www.flickr.com/photos/celesteh/3690734604
apps for play


http://www.flickr.com/photos/8bitjoystick/3245697454
apps for fashion
                                                       a broader definition
                              ...
apps for function
                                                     provided by new
                                   ...
but what about...
apps for knowledge


http://www.flickr.com/photos/tinkerszone/4233987708
...is it even on?




                                                   for day dreaming


http://www.flickr.com/photos/ja...
for distraction




http://www.flickr.com/photos/stevenagata/3967706709
for flirting




http://www.flickr.com/photos/w00kie/2752309431
for get togethers

http://www.flickr.com/photos/nataliehg/4821363681
for friends




http://www.flickr.com/photos/madciapka/4653495493
for lazy days with the cat



http://www.flickr.com/photos/earlysound/4490601295
for comic book fans




http://www.flickr.com/photos/spooons/4487172541
for learning


http://www.flickr.com/photos/jcfrog/4692750598
for lifestyle




http://www.flickr.com/photos/30813729@N00
for mom


http://www.flickr.com/photos/oxtopus/4630176596
for mum n’ dad




http://www.flickr.com/photos/mathplourde/3416908852
for developing minds




http://www.flickr.com/photos/jennycu/4665921256
or those quiet times




http://www.flickr.com/photos/colecamplese/4569244290
for budding novelists




http://www.flickr.com/photos/aidanmorgan/3709199304/
for busting rhymes




http://www.flickr.com/photos/goincase/4648495800
for performance




http://www.flickr.com/photos/velorowdy/3094372611
for couples




http://www.flickr.com/photos/iwona_kellie/4328462390
for explorers




http://www.flickr.com/photos/wanderingseoul61/2474989813
for insomniacs




http://www.flickr.com/photos/krossbow/4509414056
for motivation


http://www.flickr.com/photos/bp6316/3442435685
for the moment




http://www.flickr.com/photos/kidperez/3406400847
for self-improvement


http://www.flickr.com/photos/joeshlabotnik/1767685092
for the morning commute




http://www.flickr.com/photos/anniemole/4732863210
for afternoon coffee

http://www.flickr.com/photos/thms/4494601615
for the man
                                                behind the counter




http://www.flickr.com/photos/cogdog/4031...
for directors




http://www.flickr.com/photos/vancouverfilmschool/4884024279
for builders



http://www.flickr.com/photos/waynenf/3725048901
for scientists




http://www.flickr.com/photos/soilscience/5094339345
for doctors




http://www.flickr.com/photos/thenationalguard/3839510965
for everyone




http://www.flickr.com/photos/36176995@N05/3343552223
your ideas here   a blank canvas
but it’s not just about...
Bluebird      oPhone      Spice      ZTE       G’Five     Nexian      Huawei      Oppo

           expect many more manufa...
...remember Metcalfe’s Law*
                                        within limits




*http://gigaom.com/2010/03/12/what-i...
...the value of a network is proportional
to the square of the number of
connected users of the system...
                ...
stop worrying +
                                                learn to love the web




http://www.flickr.com/photos/alte...
APIs = opportunities




                                                             build connections


http://www.flickr...
the web is the platform...




                          Orange says UK mobile users prefer browsers to apps
http://www.ma...
web




start here
web




on the web...
us



             web




at the centre of the ecosystem...
us



              web




...and make bloody amazing things!
us
                               them


                        web

            them




...but enable them to connect w...
us
                                            them

them
                                   web

                        ...
us
                                    them

them
                           web

                                   them
...
us
                              them

them
                     web

                             them
         them




...
Not every mobile device will have
your app on it, but every mobile
device will have a browser. – @grigs
                  ...
...many mobile device users appear
    to think browsers offer the better
    user experience.
                            ...
it’s not the device people are after...
...it’s all the things the device enables.
Making Future Magic: light painting with the iPad
                                     http://berglondon.com/blog/2010/09/...
thank you




                   hello@yiibu.com




http://www.slideshare.net/bryanrieger/some-kind-of-wonderful
Some Kind of Wonderful
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Some Kind of Wonderful

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Some Kind of Wonderful

  1. 1. some kind of wonderful... it’s not the actual device people are after, it’s all of the things it enables http://www.flickr.com/photos/grantrobertson/4486488831
  2. 2. it’s about people, not devices...
  3. 3. long queues are great opportunities for user research... everybody has a story... http://www.flickr.com/photos/theq/663154431
  4. 4. aspirational... and a few dreams... http://www.flickr.com/photos/juanpol/365911823
  5. 5. but it’s not the device people are after...
  6. 6. ...it’s all the things the device enables.
  7. 7. we apps
  8. 8. 250,000+ apps 6,500,000,000+ downloads as of September 2010
  9. 9. ...impressive, no?
  10. 10. 561,580+ books published in 2008 alone... New Book Titles & Editions 2002-2009 (per year) http://www.bowkerinfo.com/bowker/IndustryStats2010.pdf
  11. 11. 1,366,560,000 every year...? 2,600 magazines sold every minute in UK Amazing facts about magazines http://www.magazineweek.net/facts/
  12. 12. ...but apparently “there’s an app for that!”
  13. 13. apps for communication http://www.flickr.com/photos/celesteh/3690734604
  14. 14. apps for play http://www.flickr.com/photos/8bitjoystick/3245697454
  15. 15. apps for fashion a broader definition of ‘application’ http://www.flickr.com/photos/goincase/3327047072
  16. 16. apps for function provided by new affordances http://www.flickr.com/photos/apolaine/4581485908
  17. 17. but what about...
  18. 18. apps for knowledge http://www.flickr.com/photos/tinkerszone/4233987708
  19. 19. ...is it even on? for day dreaming http://www.flickr.com/photos/jayneandd/4849892020
  20. 20. for distraction http://www.flickr.com/photos/stevenagata/3967706709
  21. 21. for flirting http://www.flickr.com/photos/w00kie/2752309431
  22. 22. for get togethers http://www.flickr.com/photos/nataliehg/4821363681
  23. 23. for friends http://www.flickr.com/photos/madciapka/4653495493
  24. 24. for lazy days with the cat http://www.flickr.com/photos/earlysound/4490601295
  25. 25. for comic book fans http://www.flickr.com/photos/spooons/4487172541
  26. 26. for learning http://www.flickr.com/photos/jcfrog/4692750598
  27. 27. for lifestyle http://www.flickr.com/photos/30813729@N00
  28. 28. for mom http://www.flickr.com/photos/oxtopus/4630176596
  29. 29. for mum n’ dad http://www.flickr.com/photos/mathplourde/3416908852
  30. 30. for developing minds http://www.flickr.com/photos/jennycu/4665921256
  31. 31. or those quiet times http://www.flickr.com/photos/colecamplese/4569244290
  32. 32. for budding novelists http://www.flickr.com/photos/aidanmorgan/3709199304/
  33. 33. for busting rhymes http://www.flickr.com/photos/goincase/4648495800
  34. 34. for performance http://www.flickr.com/photos/velorowdy/3094372611
  35. 35. for couples http://www.flickr.com/photos/iwona_kellie/4328462390
  36. 36. for explorers http://www.flickr.com/photos/wanderingseoul61/2474989813
  37. 37. for insomniacs http://www.flickr.com/photos/krossbow/4509414056
  38. 38. for motivation http://www.flickr.com/photos/bp6316/3442435685
  39. 39. for the moment http://www.flickr.com/photos/kidperez/3406400847
  40. 40. for self-improvement http://www.flickr.com/photos/joeshlabotnik/1767685092
  41. 41. for the morning commute http://www.flickr.com/photos/anniemole/4732863210
  42. 42. for afternoon coffee http://www.flickr.com/photos/thms/4494601615
  43. 43. for the man behind the counter http://www.flickr.com/photos/cogdog/4031808064
  44. 44. for directors http://www.flickr.com/photos/vancouverfilmschool/4884024279
  45. 45. for builders http://www.flickr.com/photos/waynenf/3725048901
  46. 46. for scientists http://www.flickr.com/photos/soilscience/5094339345
  47. 47. for doctors http://www.flickr.com/photos/thenationalguard/3839510965
  48. 48. for everyone http://www.flickr.com/photos/36176995@N05/3343552223
  49. 49. your ideas here a blank canvas
  50. 50. but it’s not just about...
  51. 51. Bluebird oPhone Spice ZTE G’Five Nexian Huawei Oppo expect many more manufacturers and a few more platforms to emerge...
  52. 52. ...remember Metcalfe’s Law* within limits *http://gigaom.com/2010/03/12/what-if-metcalfe’s-law-is-wrong/
  53. 53. ...the value of a network is proportional to the square of the number of connected users of the system... ” http://en.wikipedia.org/wiki/Metcalfe's_law
  54. 54. stop worrying + learn to love the web http://www.flickr.com/photos/altemark/39593706
  55. 55. APIs = opportunities build connections http://www.flickr.com/photos/28481088@N00/756338485
  56. 56. the web is the platform... Orange says UK mobile users prefer browsers to apps http://www.marketingweek.co.uk/disciplines/digital/news/orange-say-uk-mobile-users-prefer-browsers-to-apps/3018951.article
  57. 57. web start here
  58. 58. web on the web...
  59. 59. us web at the centre of the ecosystem...
  60. 60. us web ...and make bloody amazing things!
  61. 61. us them web them ...but enable them to connect with us via open APIs
  62. 62. us them them web them them them extend your reach to other platforms through 3rd parties...
  63. 63. us them them web them them them “...we’re better, connected” - O2 marketing
  64. 64. us them them web them them them common feature ...and don’t forget the browser!
  65. 65. Not every mobile device will have your app on it, but every mobile device will have a browser. – @grigs ” and SMS! Developing a Progressive Mobile Strategy http://www.dmolsen.com/mobile-in-higher-ed/?p=123
  66. 66. ...many mobile device users appear to think browsers offer the better user experience. ” Comscore Study: Mobile Users Prefer Browsers Over Apps http://www.wirelessduniya.com/2010/10/27/comscore-studymobile-users-prefer-browsers-over-apps/
  67. 67. it’s not the device people are after...
  68. 68. ...it’s all the things the device enables.
  69. 69. Making Future Magic: light painting with the iPad http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/ http://www.flickr.com/photos/pheezy/4994115989/
  70. 70. thank you hello@yiibu.com http://www.slideshare.net/bryanrieger/some-kind-of-wonderful
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