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Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
Going Mobile (2010) by Yiibu
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Going Mobile (2010) by Yiibu

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A selection of general thoughts on the 2010 mobile landscape by yiibu - prepared for TRC Media Cross Creative workshop in Glasgow, UK on 18/09/2010.

A selection of general thoughts on the 2010 mobile landscape by yiibu - prepared for TRC Media Cross Creative workshop in Glasgow, UK on 18/09/2010.

Published in: Technology
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  • This is good but I expected to see more thought about how this ties into the retail environment. The way I see it, Shopper Marketing, which cpg companies have been playing around with for years now, can truly be realized by combining the new realities of mobile and social. any thinking around this?

    http://www.zerostylus.com/
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  • One of the best presentations i have come across in a long time. Thanks for sharing this.
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  • Taking notes from this
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  • awesome! thanks for sharing
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  • This is good but I expected to see more thought about how this ties into the retail environment. The way I see it, Shopper Marketing, which cpg companies have been playing around with for years now, can truly be realized by combining the new realities of mobile and social. any thinking around this?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • 1. Going Mobile a selection of thoughts on the 2010 mobile landscape from yiibu http://www.flickr.com/photos/ralphunden/2981403903
  • 2. envir onme nt focused user privacy reliable network unlimited mobile is different... data comfy chair full-sized keyboard work surface http://www.flickr.com/photos/fuzzcat/22019163 reliable power source
  • 3. inconsistent networks varied environments varied privacy limited display + memory different constraints... limited CPU varied input methods varied form factors limited baery life http://www.flickr.com/photos/whiteafrican/2736565604
  • 4. varied environments varied privacy and contexts a private device in an often public context http://www.flickr.com/photos/whiteafrican/2736565604
  • 5. expect distractions “Life is what happens to you while you're busy making other plans.” – John Lennon http://www.flickr.com/photos/agharass/4818032706
  • 6. lots of diversity
  • 7. and a little jargon
  • 8. a few “walled gardens” http://www.flickr.com/photos/hawksanddoves/325231714/
  • 9. where operators once ruled... http://www.flickr.com/photos/pagedooley/4313864280
  • 10. via private networks caller a d receiver c b switching centre base-station transcoding, bandwidth limitations, service blocking and no packet neutrality
  • 11. and exclusive decks exclusive real estate http://www.flickr.com/photos/heliotrop3/3913546727
  • 12. then something happened... http://www.flickr.com/photos/pagedooley/4313864280
  • 13. 6 a little history 5 billions of units 4 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 14. 6 2001 voice + text monochrome 5 stylus billions of units 4 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 15. 6 2003 the ‘smartphone’ 5 billions of units 4 camera colour display 3 the ‘navi-pad’ 2 memory cards 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 16. 6 2003 considered fits in your pocket portable in 1984 5 billions of units 4 3 2 Released: 2003 Released: 1984 CPU: 104 MHz CPU: 8 MHz RAM: 6 MB RAM: 128k (512k max) 1 Storage: 32 MB MMC Card Storage: 400k (3.5” floppy) Display: 5.3 cm Thousands of colours Display: 22.9 cm Monochrome Dimensions: 10.9 x 5.8 x 2.4 cm Dimensions: 34.5 x 24.4 x 27.7 cm Weight: 122 g Weight: 7.5 kgs 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 17. 6 2006 3G + WiFi 5 video GPS billions of units 4 full web browser music 3 complexity sensors 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 18. 6 2007 hard drive 5 full web billions of units 4 browser touch & 3 gestures 2 simplicity 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 19. 6 2007 again, it was ‘portable’...? 5 billions of units 4 3 2 Released: 2007 Released: 1998 CPU: 412 MHz CPU: 233 MHz RAM: 128 MB RAM: 32 MB (512 MB max) 1 Storage: 4 GB (8 GB max) Storage: 4 GB (+ optical drive) Display: 8.9 cm Millions of colours Display: 38.1 cm Millions of colours Dimensions: 11.4 x 6.1 x 1.2 cm Dimensions: 40.1 x 38.6 x 44.7 cm Weight: 135 g Weight: 17.3 kgs 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 20. 6 2008 “NetBooks” were also hot... 5 billions of units 4 3 2 the “App Store” cometh... 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 21. 6 2010 5 the dawn of tablets... the rise of billions of units 4 Android... 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 22. 6 and this number... 2010 5 billions of units 4 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 23. is *roughly the number of people living here... *2009 estimates put the population around 6.79 billion inhabitants...
  • 24. some specifics...
  • 25. 1,802,330,457 number of internet connections in the world 26% of the world’s population at the beginning of 2010 – http://www.internetworldstats.com
  • 26. 4,600,000,000 number of people with mobile devices 68% of the population at the beginning of 2010 – U.N. Telecommunications Agency, http://www.itu.int
  • 27. 5,000,000,000 number of mobile subscriptions
  • 28. 3,400,000,000 number of unique users or roughly 1/2 the population of the planet
  • 29. and the devices...
  • 30. mail camera wifi touch hi-res colour display music feature internet video navigation convergence voice gestures bluetooth full web browser messaging apps 3G
  • 31. mail camera a big screen... wifi touch hi-res colour display music internet video navigation voice gestures bluetooth full web browser messaging apps 3G with a buon or two! an almost blank canvas...
  • 32. on a plethora of platforms...
  • 33. 19% Nokia Other Samsung 34% LG 2% Nokia RIM 2% 2% Sony Ericsson 3% Motorola 3% Apple 3% HTC 3% ZTE G’Five 9% 20% Others LG Samsung made by many OEMS... Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8) http://www.gartner.com/it/page.jsp?id=1421013
  • 34. with countless routes to market... Samsung Apps PocketGear Blackberry AppWorld O2 Litmus Windows Marketplace for Mobile GetJar LG Application Store Motorola Shop4Apps Dell Mobile Appstore Sony Ericsson PlayNow Vodafone Apps Orange Application Shop
  • 35. "The future is already here – it’s just not evenly distributed." – William Gibson http://www.flickr.com/photos/kiwanja/3169447879
  • 36. San Francisco the most popular device today in...
  • 37. San Francisco growing fast... the most popular device today in...
  • 38. London the most popular device today in...
  • 39. fashionable functional London *Nokia and Samsung also very popular... the most popular device today in...
  • 40. Dar es Salaam the most popular device today in...
  • 41. Dar es Salaam yes, they do still sell these ...even in London! the most popular device today in...
  • 42. Jakarta the most popular device today in...
  • 43. youth market Jakarta 2003? the most popular device today in...
  • 44. it depends... The most popular device doesn’t necessarily have the largest user base.
  • 45. as for demographics...
  • 46. it’s for serious business... http://www.flickr.com/photos/pss/4830803189
  • 47. and, fab @ txting! http://www.flickr.com/photos/slava/2906747450
  • 48. ...useful, but be skeptical.
  • 49. there’s Waldo a connecting with our audience http://www.flickr.com/photos/jamescridland/613445810
  • 50. Samsung Apps via App Stores Blackberry AppWorld O2 Litmus PocketGear Windows Marketplace for Mobile LG Application Store GetJar Sony Ericsson PlayNow Motorola Shop4Apps Dell Mobile Appstore Vodafone Apps Orange Application Shop
  • 51. just different decks... more exclusive real estate... http://www.flickr.com/photos/heliotrop3/3913546727
  • 52. with the same stuff...
  • 53. and little discoverability... your app here ...with the same stuff. http://www.flickr.com/photos/28705377@N04/4142872268
  • 54. the web... getting things done on the iphone
  • 55. persuasion call to action trust emotion
  • 56. what’s popular http://www.flickr.com/photos/lusosash/4153620043
  • 57. text messaging http://www.flickr.com/photos/24258698@N04/2302563062
  • 58. mobile web site entertainment for the masses
  • 59. social networking via apps, mobile web and SMS
  • 60. casual games
  • 61. technology specific http://site.layar.com/company/blog/make-your-own-layar-screen-shot-with-the-dreamcatcher/
  • 62. brand awareness & marketing http://www.flickr.com/photos/24258698@N04/2302563062
  • 63. the “pass-back”
  • 64. publishing + ebooks
  • 65. moment the long-tail...
  • 66. chef teacher joiner florist social worker apps for “real people”... http://www.flickr.com/photos/dnorman/4007986587
  • 67. people http://www.flickr.com/photos/gribanov/3203725133
  • 68. most people don’t wake up in the morning and say... http://www.flickr.com/photos/ralphunden/2981403903
  • 69. photo opportunity but they might wake up and say... http://www.flickr.com/photos/ralphunden/2981403903
  • 70. information/data & task completion http://www.flickr.com/photos/dichohecho/4275447303
  • 71. knowledge & self-improvement http://www.flickr.com/photos/joeshlabotnik/1767685092
  • 72. a “pass-back” boredom http://www.flickr.com/photos/aidanmorgan/3709199304/
  • 73. stress & fatigue http://www.flickr.com/photos/alancleaver/2581218229
  • 74. social identity & persona http://www.pocketgamer.co.uk/r/iPhone/MouthOff/feature.asp?c=12609
  • 75. “geek chic” ooh, Linux... personalisation & lifestyle http://www.flickr.com/photos/qole2/2562647441/
  • 76. social interaction & play http://www.flickr.com/photos/rolandslakis/99196316
  • 77. safety, control & independence http://www.flickr.com/photos/mshades/2370462197
  • 78. play http://www.flickr.com/photos/8bitjoystick/3245697454
  • 79. how do we do it? http://www.flickr.com/photos/marcoarment/2035853550
  • 80. do research http://www.flickr.com/photos/yandle/3857072335
  • 81. iterate quickly iterate quickly http://www.flickr.com/photos/rosenfeldmedia/3978119393
  • 82. get something on a device http://www.flickr.com/photos/mellis/304872324
  • 83. test ideas often http://www.flickr.com/photos/rosenfeldmedia/3978126471
  • 84. fail early http://www.flickr.com/photos/hendry/3053419265
  • 85. don’t be afraid to use the bin http://www.flickr.com/photos/generated/3313311558
  • 86. focus on content http://www.flickr.com/photos/joelanman/367425390
  • 87. view limitations as opportunities http://www.flickr.com/photos/certified_su/2667673050
  • 88. don’t forget the user http://www.flickr.com/photos/ralphunden/2981403903
  • 89. delight? that’s as much as he smiles... go for the ‘long-wow’... http://www.flickr.com/photos/brownwren/3652695983/
  • 90. design for diversity http://www.flickr.com/photos/pagedooley/4534699748
  • 91. design for interruptions http://www.flickr.com/photos/rebcal/4017674504
  • 92. design for personal time http://www.flickr.com/photos/akashkurdekar/2959140399
  • 93. design for health, learning & quality of life http://www.flickr.com/photos/goincase/4647893507
  • 94. "How do we design to be sometimes off in a world that is itself always on?" – Marko Ahtisaari, Director of Design Strategy, Nokia http://www.flickr.com/photos/featheredtar/3081108482
  • 95. "To be able to fill leisure intelligently is the last product of civilisation..." – Bertrand Russell, Conquest of Happiness (1930) http://www.flickr.com/photos/sergemelki/349313011
  • 96. thank you hello@yiibu.com

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