Going Mobile (2010) by Yiibu

Going Mobile a selection of thoughts on the 2010 mobile landscape from yiibu http://www.ﬂickr.com/photos/ralphunden/2981403903

envir onme nt focused user privacy reliable network unlimited mobile is diﬀerent... data comfy chair full-sized keyboard work surface http://www.ﬂickr.com/photos/fuzzcat/22019163 reliable power source

inconsistent networks varied environments varied privacy limited display + memory diﬀerent constraints... limited CPU varied input methods varied form factors limited baery life http://www.ﬂickr.com/photos/whiteafrican/2736565604

varied environments varied privacy and contexts a private device in an often public context http://www.ﬂickr.com/photos/whiteafrican/2736565604

expect distractions “Life is what happens to you while you're busy making other plans.” – John Lennon http://www.ﬂickr.com/photos/agharass/4818032706

lots of diversity

and a little jargon

a few “walled gardens” http://www.ﬂickr.com/photos/hawksanddoves/325231714/

where operators once ruled... http://www.ﬂickr.com/photos/pagedooley/4313864280

via private networks caller a d receiver c b switching centre base-station transcoding, bandwidth limitations, service blocking and no packet neutrality

and exclusive decks exclusive real estate http://www.ﬂickr.com/photos/heliotrop3/3913546727

then something happened... http://www.ﬂickr.com/photos/pagedooley/4313864280

6 a little history 5 billions of units 4 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6 2001 voice + text monochrome 5 stylus billions of units 4 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6 2003 the ‘smartphone’ 5 billions of units 4 camera colour display 3 the ‘navi-pad’ 2 memory cards 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6 2003 considered ﬁts in your pocket portable in 1984 5 billions of units 4 3 2 Released: 2003 Released: 1984 CPU: 104 MHz CPU: 8 MHz RAM: 6 MB RAM: 128k (512k max) 1 Storage: 32 MB MMC Card Storage: 400k (3.5” ﬂoppy) Display: 5.3 cm Thousands of colours Display: 22.9 cm Monochrome Dimensions: 10.9 x 5.8 x 2.4 cm Dimensions: 34.5 x 24.4 x 27.7 cm Weight: 122 g Weight: 7.5 kgs 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6 2006 3G + WiFi 5 video GPS billions of units 4 full web browser music 3 complexity sensors 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6 2007 hard drive 5 full web billions of units 4 browser touch & 3 gestures 2 simplicity 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6 2007 again, it was ‘portable’...? 5 billions of units 4 3 2 Released: 2007 Released: 1998 CPU: 412 MHz CPU: 233 MHz RAM: 128 MB RAM: 32 MB (512 MB max) 1 Storage: 4 GB (8 GB max) Storage: 4 GB (+ optical drive) Display: 8.9 cm Millions of colours Display: 38.1 cm Millions of colours Dimensions: 11.4 x 6.1 x 1.2 cm Dimensions: 40.1 x 38.6 x 44.7 cm Weight: 135 g Weight: 17.3 kgs 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6 2008 “NetBooks” were also hot... 5 billions of units 4 3 2 the “App Store” cometh... 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6 2010 5 the dawn of tablets... the rise of billions of units 4 Android... 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6 and this number... 2010 5 billions of units 4 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

is *roughly the number of people living here... *2009 estimates put the population around 6.79 billion inhabitants...

some speciﬁcs...

1,802,330,457 number of internet connections in the world 26% of the world’s population at the beginning of 2010 – http://www.internetworldstats.com

4,600,000,000 number of people with mobile devices 68% of the population at the beginning of 2010 – U.N. Telecommunications Agency, http://www.itu.int

5,000,000,000 number of mobile subscriptions

3,400,000,000 number of unique users or roughly 1/2 the population of the planet

and the devices...

mail camera wiﬁ touch hi-res colour display music feature internet video navigation convergence voice gestures bluetooth full web browser messaging apps 3G

mail camera a big screen... wiﬁ touch hi-res colour display music internet video navigation voice gestures bluetooth full web browser messaging apps 3G with a buon or two! an almost blank canvas...

on a plethora of platforms...

19% Nokia Other Samsung 34% LG 2% Nokia RIM 2% 2% Sony Ericsson 3% Motorola 3% Apple 3% HTC 3% ZTE G’Five 9% 20% Others LG Samsung made by many OEMS... Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8) http://www.gartner.com/it/page.jsp?id=1421013

with countless routes to market... Samsung Apps PocketGear Blackberry AppWorld O2 Litmus Windows Marketplace for Mobile GetJar LG Application Store Motorola Shop4Apps Dell Mobile Appstore Sony Ericsson PlayNow Vodafone Apps Orange Application Shop

"The future is already here – it’s just not evenly distributed." – William Gibson http://www.ﬂickr.com/photos/kiwanja/3169447879

San Francisco the most popular device today in...

San Francisco growing fast... the most popular device today in...

London the most popular device today in...

fashionable functional London *Nokia and Samsung also very popular... the most popular device today in...

Dar es Salaam the most popular device today in...

Dar es Salaam yes, they do still sell these ...even in London! the most popular device today in...

Jakarta the most popular device today in...

youth market Jakarta 2003? the most popular device today in...

it depends... The most popular device doesn’t necessarily have the largest user base.

as for demographics...

it’s for serious business... http://www.ﬂickr.com/photos/pss/4830803189

and, fab @ txting! http://www.ﬂickr.com/photos/slava/2906747450

...useful, but be skeptical.

there’s Waldo a connecting with our audience http://www.ﬂickr.com/photos/jamescridland/613445810

Samsung Apps via App Stores Blackberry AppWorld O2 Litmus PocketGear Windows Marketplace for Mobile LG Application Store GetJar Sony Ericsson PlayNow Motorola Shop4Apps Dell Mobile Appstore Vodafone Apps Orange Application Shop

just diﬀerent decks... more exclusive real estate... http://www.ﬂickr.com/photos/heliotrop3/3913546727

with the same stuﬀ...

and little discoverability... your app here ...with the same stuﬀ. http://www.ﬂickr.com/photos/28705377@N04/4142872268

the web... getting things done on the iphone

persuasion call to action trust emotion

what’s popular http://www.ﬂickr.com/photos/lusosash/4153620043

text messaging http://www.ﬂickr.com/photos/24258698@N04/2302563062

mobile web site entertainment for the masses

social networking via apps, mobile web and SMS

casual games

technology speciﬁc http://site.layar.com/company/blog/make-your-own-layar-screen-shot-with-the-dreamcatcher/

brand awareness & marketing http://www.ﬂickr.com/photos/24258698@N04/2302563062

the “pass-back”

publishing + ebooks

moment the long-tail...

chef teacher joiner ﬂorist social worker apps for “real people”... http://www.ﬂickr.com/photos/dnorman/4007986587

people http://www.ﬂickr.com/photos/gribanov/3203725133

most people don’t wake up in the morning and say... http://www.ﬂickr.com/photos/ralphunden/2981403903

photo opportunity but they might wake up and say... http://www.ﬂickr.com/photos/ralphunden/2981403903

information/data & task completion http://www.ﬂickr.com/photos/dichohecho/4275447303

knowledge & self-improvement http://www.ﬂickr.com/photos/joeshlabotnik/1767685092

a “pass-back” boredom http://www.ﬂickr.com/photos/aidanmorgan/3709199304/

stress & fatigue http://www.ﬂickr.com/photos/alancleaver/2581218229

social identity & persona http://www.pocketgamer.co.uk/r/iPhone/MouthOﬀ/feature.asp?c=12609

“geek chic” ooh, Linux... personalisation & lifestyle http://www.ﬂickr.com/photos/qole2/2562647441/

social interaction & play http://www.ﬂickr.com/photos/rolandslakis/99196316

safety, control & independence http://www.ﬂickr.com/photos/mshades/2370462197

play http://www.ﬂickr.com/photos/8bitjoystick/3245697454

how do we do it? http://www.ﬂickr.com/photos/marcoarment/2035853550

do research http://www.ﬂickr.com/photos/yandle/3857072335

iterate quickly iterate quickly http://www.ﬂickr.com/photos/rosenfeldmedia/3978119393

get something on a device http://www.ﬂickr.com/photos/mellis/304872324

test ideas often http://www.ﬂickr.com/photos/rosenfeldmedia/3978126471

fail early http://www.ﬂickr.com/photos/hendry/3053419265

don’t be afraid to use the bin http://www.ﬂickr.com/photos/generated/3313311558

focus on content http://www.ﬂickr.com/photos/joelanman/367425390

view limitations as opportunities http://www.ﬂickr.com/photos/certiﬁed_su/2667673050

don’t forget the user http://www.ﬂickr.com/photos/ralphunden/2981403903

delight? that’s as much as he smiles... go for the ‘long-wow’... http://www.ﬂickr.com/photos/brownwren/3652695983/

design for diversity http://www.ﬂickr.com/photos/pagedooley/4534699748

design for interruptions http://www.ﬂickr.com/photos/rebcal/4017674504

design for personal time http://www.ﬂickr.com/photos/akashkurdekar/2959140399

design for health, learning & quality of life http://www.ﬂickr.com/photos/goincase/4647893507

"How do we design to be sometimes oﬀ in a world that is itself always on?" – Marko Ahtisaari, Director of Design Strategy, Nokia http://www.ﬂickr.com/photos/featheredtar/3081108482

"To be able to ﬁll leisure intelligently is the last product of civilisation..." – Bertrand Russell, Conquest of Happiness (1930) http://www.ﬂickr.com/photos/sergemelki/349313011

thank you hello@yiibu.com

http://www.socialbeta.cn	1800
http://www.slideshare.net	1378
http://www.portabilidade.net	933
http://www.mobilerevamp.org	352
http://mobile.csdn.net	237
http://moblearn.blogspot.com	224
http://www.hardknoxlife.com	222
http://www.20ju.com	214
http://www.mobileinc.co.uk	155
http://blog.i2fly.com	145
http://talk.mobizen.pe.kr	145
http://www.dmolsen.com	128
http://blogs.intuit.com	77
http://aruntheiphonedeveloper.blogspot.in	77
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http://feeds.feedburner.com	18
http://flavors.me	18
http://www.flashquix.com	17
http://translate.googleusercontent.com	16
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http://blog.adrianroselli.com	15
http://mobizen.tistory.com	15
http://moblearn.blogspot.co.uk	14
http://bits.tijsvrolix.be	13
http://estrategiapublicitariadigital.cl	13
http://tanerozcelik.wordpress.com	13
http://rdmobile.u-paris10.fr	12
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http://www.wuensch-media.de	10
http://www.mobilemuse.com.au	9
http://lvanders.pbworks.com	8
http://www.yolao.com	8
http://moblearn.blogspot.in	7
http://www.socialbeta.com	7
http://www.mobile-muse.com.au	7
http://www.olafmolenaar.com	6
http://cache.baidu.com	6
http://static.slidesharecdn.com	5
http://peteinakl.posterous.com	5
http://blog.aftabhussain.com	5
http://aruntheiphonedeveloper.blogspot.com.es	4
http://webcache.googleusercontent.com	4
http://www.chineselinuxuniversity.net	4

Going Mobile (2010) by Yiibu

by Bryan Rieger

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