10 Social Media Thoughts for Integrated Marketing
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10 Social Media Thoughts for Integrated Marketing

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A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.

A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.

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  • Notes:\nToday’s mobile society wants information on the fly, just the way they live their lives.\nAdvancements in both technology and the apps that drive answers enable smart decisions.\nToday’s consumers are in a position to be empowered and organized like never before...why not have that branded to YOU.\n\n
  • Notes:\nToday’s mobile society wants information on the fly, just the way they live their lives.\nAdvancements in both technology and the apps that drive answers enable smart decisions.\nToday’s consumers are in a position to be empowered and organized like never before...why not have that branded to YOU.\n\n
  • Notes:\nApp growth is projected to grow over 600% the next 4 years.\nRich content is the second leading app after games.\n\n\n
  • Notes:\nIn 2011, Smartphones will out sell PC’s. Things that had to be done on the desktop will continue to be converted to mobile.\nIt’s only taken 4 yrs. from the inception of Smartphones to surpass the PC in sales!!\n-- If you bought internet banking in 2003 or after it’s the equivalent decision as smartphones today. \n-- The growth rate is 2.5x faster than the PC. The processor growth rate is over 14x faster. \n-- My 64 year old fathers dual core 1.2ghz Droid is faster than their Dell bought in 2003. \n\n
  • Notes:\nBy the end of 2011, Smartphones will out sell all feature phones. Again, all within 4 yrs. \nMore power, more apps, more information to make life better and faster...just like we live our lives...on the go.\n-- CapitalOne Bank advertisement - You are here, so we are too. \n
  • Notes:\nBlackBerry and Windows will be added.\n
  • Notes:\nBlackBerry and Windows will be added.\n
  • Notes:\nBlackBerry and Windows will be added.\n
  • Notes:\nBlackBerry and Windows will be added.\n
  • Notes:\nBlackBerry and Windows will be added.\n
  • Notes:\nBlackBerry and Windows will be added.\n

10 Social Media Thoughts for Integrated Marketing 10 Social Media Thoughts for Integrated Marketing Presentation Transcript

  • 10 SOCIAL MEDIATHOUGHTS FOR INTEGRATED MARKETING
  • This isn’t the future, this is the now.
  • Friends will always bemore powerful then ads.
  • It’s not a 5k or marathon...It’s aultramarathon.
  • Be a listener.
  • Have a plan.
  • What are you waiting for?
  • Email is dead.
  • Data is king.
  • Social Media is an industry term...foreveryone else, it’s just life.
  • What are you doing todayto take advantage of this amazing social world?
  • Thinking Beyond Social Media 12
  • Constantly Connected 13
  • App Download Growth50,000,000,000 50,000,000,00037,500,000,00025,000,000,00012,500,000,000 7,000,000,000 0 2009 2012 Mobile Downloads cNet 14
  • Global Smartphone Sales 2008 2009 2010 2011 2012 2013 2014 0 250 500 750 1,000 Smartphone Sales in millions of units Computer Sales in millions of units Tablet Sales in millions of unitsGartner - September 6, 2011 15
  • U.S. Smartphone Penetration 90% 87% 86% 90% 84% 83% 81% 79% 76% 73% 69% 65% 67.5% 60% 55% 51% 45% 49% 45% 40% 35% 31% 22.5% 27% 24% 17% 19% 21% 13% 14% 16% 10% 0%‘08 Q2 ‘08 Q3 ‘08 Q4 ‘09 Q1 ‘09 Q2 ‘09 Q3 ‘09 Q4 ‘10 Q1 ‘10 Q2 ‘10 Q3 ‘10 Q4 ‘11 Q1 ‘11 Q2 ‘11 Q3 Feature Phone SmartphoneThe Nielsen Company 16
  • Platforms Android and iOS made up 81% of all smartphone activations in the second quarter of 2011.The NPD Group - August 23, 2011 17
  • http://www.digitalbuzzblog.com - Oct. 16, 2011 18
  • http://www.digitalbuzzblog.com - Oct. 16, 2011 19
  • http://www.digitalbuzzblog.com - Oct. 16, 2011 20
  • http://www.digitalbuzzblog.com - Oct. 16, 2011 21
  • What does the future hold? 22