Social Persuasion: Introduction To Social Marketing

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Part of a 101 level presentation that we use to introduce clients to the Social Web.

There are a few holes in this presentation (values/process/tools), because we can't give away all of the goods for free....maybe we should call it the Freemium version. [updated to V3]

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Social Persuasion: Introduction To Social Marketing

  1. Social Persuasion Introduction to Social Marketing September 1, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
  2. baselin e values proces s demo Baseline tools credits The Shift In Cultural Behavior
  3. #tigs e baselin values s demo credits proces tools
  4. e baselin values s demo credits proces tools
  5. e baselin values s demo credits proces tools
  6. Who+How baselin e values proces s demo tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
  7. Who+How baselin e values proces s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
  8. Who+How baselin e values proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
  9. Who+How baselin e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
  10. Who+How baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
  11. Who+How Critics baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
  12. Who+How Creators Critics baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
  13. baselin e values proces s demo tools US Online Adults Social Participation credits Social Technographics Profile® Forrester Research
  14. Facebook #s 250M+Active Global Users baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  15. Facebook #s 120M+Daily Users baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  16. Facebook #s 2/3+ Users Are Outside of College baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  17. Facebook #s 35+ Fastest Growing Demographic baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  18. Facebook #s 22% Internet Traffic Into Facebook 12/08 baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  19. Sample Facebook TouchGraph e baselin values s demo credits proces tools
  20. Facebook - Default Wall View e baselin values s demo credits proces tools
  21. Facebook Commercial Fan Page e baselin values s demo credits proces tools
  22. Facebook Commercial Fan Page e baselin values s demo credits proces tools
  23. Facebook Internal Messaging e baselin values s demo credits proces tools
  24. Facebook Group Page e baselin values s demo credits proces tools
  25. Twitter #s 1,382% Growth From 3/08 - 3/09 baselin e values proces s demo tools credits Nielsen Online March 2009
  26. Twitter #s 27M+ U.S. Users baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
  27. Twitter #s 55% Female Users baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
  28. Twitter #s 27% Users Are Active baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
  29. Twitter Profile View e baselin values s demo credits proces tools
  30. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
  31. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
  32. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
  33. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
  34. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  35. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  36. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  37. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  38. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  39. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  40. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  41. Values Social Engagement Essentials values e s credits baselin proces demo tools
  42. Be Honest values e s credits baselin proces demo tools
  43. Be Relevant values e s credits baselin proces demo tools
  44. Be Amazing values e s credits baselin proces demo tools
  45. Be Generous values e s credits baselin proces demo tools
  46. baselin e values proces s demo Engagement tools credits Process For Moving From Theory To Action
  47. Social Engagement Process Discovery s proces e values credits baselin demo tools
  48. Social Engagement Process Strategy s proces e values credits baselin demo tools
  49. Creative Development baselin e values proces s demo tools credits Social Engagement Process
  50. Community Engagement / Management baselin e values proces s demo tools credits Social Engagement Process
  51. baselin e values proces s demo Case Study tools credits Susan G. Komen For The Cure: Arkansas
  52. Outreach and Communications demo e s baselin values proces tools credits
  53. Leadership and Support demo e s baselin values proces tools credits
  54. Personal Interaction demo e s baselin values proces tools credits
  55. baselin e values proces s demo tools credits Event Updates and Community Management
  56. Case Study Oxford American Magazine
  57. Social Content Development demo e s baselin values proces tools credits
  58. baselin e values proces s demo tools credits Community Management and Culture Leadership
  59. baselin e values proces s demo tools credits Community Management And Content Sharing
  60. baselin e values proces s demo tools credits Community Management and Content Development
  61. Tools Social Applications tools e s baselin values proces demo credits
  62. RSS Reader (Google Reader) Tools tools e s baselin values proces demo credits
  63. Twitter Extensions (CoTweet) Tools tools e s baselin values proces demo credits
  64. baselin e values proces s demo tools Tools credits Twitter Extensions (Pea Shoot App)
  65. Twitter Extensions (TweetDeck) Tools tools e s baselin values proces demo credits
  66. baselin e values proces s demo tools Tools credits Social Media Monitoring (Radian6)
  67. baselin e values proces s demo tools Tools credits Social Media Monitoring (Radian6)
  68. Social Persuasion Introduction to Social Marketing September 1, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
  69. @jowyang @jasonfalls @armano @paulisakson @faris @awolk @jonathanbriggs @mashable @iA @gapingvoid baselin @rohitbhargava e @bogusky values @tdefren @convagency proces @briansolis s demo @charleneli Influencers tools People Who‘ve Earned The Right To Be Heard credits
  70. Influencers Books/Audiobooks credits e s baselin values proces demo tools
  71. Influencers Books/Audiobooks credits e s baselin values proces demo tools
  72. Influencers Books/Audiobooks credits e s baselin values proces demo tools
  73. baselin e values proces s demo Influencers tools Presentations via SlideShare.net credits
  74. baselin e values proces s demo Influencers tools Presentations via SlideShare.net credits
  75. Dark wood background Busy crosswalk scene 1 Taxis in New York http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/ matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in- crosswalk-scene-1.php new-york.php baselin e values proces s Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street and Escalator http://www.istockphoto.com/ intersection demo http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/ stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at- blurred-people-on-stairs-and- busy-downtown-street- escalator.php intersection.php tools Photo Credits credits

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