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Social Persuasion: Introduction To Social Marketing
 

Social Persuasion: Introduction To Social Marketing

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Part of a 101 level presentation that we use to introduce clients to the Social Web. ...

Part of a 101 level presentation that we use to introduce clients to the Social Web.

There are a few holes in this presentation (values/process/tools), because we can't give away all of the goods for free....maybe we should call it the Freemium version. [updated to V3]

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    Social Persuasion: Introduction To Social Marketing Social Persuasion: Introduction To Social Marketing Presentation Transcript

    • Social Persuasion Introduction to Social Marketing September 1, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
    • baselin e values proces s demo Baseline tools credits The Shift In Cultural Behavior
    • #tigs e baselin values s demo credits proces tools
    • e baselin values s demo credits proces tools
    • e baselin values s demo credits proces tools
    • Who+How baselin e values proces s demo tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
    • Who+How baselin e values proces s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
    • Who+How baselin e values proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
    • Who+How baselin e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
    • Who+How baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
    • Who+How Critics baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
    • Who+How Creators Critics baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
    • baselin e values proces s demo tools US Online Adults Social Participation credits Social Technographics Profile® Forrester Research
    • Facebook #s 250M+Active Global Users baselin e values proces s demo tools credits Facebook Internal Statistics 2009
    • Facebook #s 120M+Daily Users baselin e values proces s demo tools credits Facebook Internal Statistics 2009
    • Facebook #s 2/3+ Users Are Outside of College baselin e values proces s demo tools credits Facebook Internal Statistics 2009
    • Facebook #s 35+ Fastest Growing Demographic baselin e values proces s demo tools credits Facebook Internal Statistics 2009
    • Facebook #s 22% Internet Traffic Into Facebook 12/08 baselin e values proces s demo tools credits Facebook Internal Statistics 2009
    • Sample Facebook TouchGraph e baselin values s demo credits proces tools
    • Facebook - Default Wall View e baselin values s demo credits proces tools
    • Facebook Commercial Fan Page e baselin values s demo credits proces tools
    • Facebook Commercial Fan Page e baselin values s demo credits proces tools
    • Facebook Internal Messaging e baselin values s demo credits proces tools
    • Facebook Group Page e baselin values s demo credits proces tools
    • Twitter #s 1,382% Growth From 3/08 - 3/09 baselin e values proces s demo tools credits Nielsen Online March 2009
    • Twitter #s 27M+ U.S. Users baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
    • Twitter #s 55% Female Users baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
    • Twitter #s 27% Users Are Active baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
    • Twitter Profile View e baselin values s demo credits proces tools
    • baselin e values proces s demo tools credits Twitter As A Customer Service Channel
    • baselin e values proces s demo tools credits Twitter As A Customer Service Channel
    • baselin e values proces s demo tools credits Twitter As A Customer Service Channel
    • baselin e values proces s demo tools credits Twitter As A Customer Service Channel
    • Twitter As A Promotions Channel e baselin values s demo credits proces tools
    • Twitter As A Promotions Channel e baselin values s demo credits proces tools
    • Twitter As A Promotions Channel e baselin values s demo credits proces tools
    • Twitter As A Promotions Channel e baselin values s demo credits proces tools
    • Twitter As A Promotions Channel e baselin values s demo credits proces tools
    • Twitter As A Promotions Channel e baselin values s demo credits proces tools
    • Twitter As A Promotions Channel e baselin values s demo credits proces tools
    • Values Social Engagement Essentials values e s credits baselin proces demo tools
    • Be Honest values e s credits baselin proces demo tools
    • Be Relevant values e s credits baselin proces demo tools
    • Be Amazing values e s credits baselin proces demo tools
    • Be Generous values e s credits baselin proces demo tools
    • baselin e values proces s demo Engagement tools credits Process For Moving From Theory To Action
    • Social Engagement Process Discovery s proces e values credits baselin demo tools
    • Social Engagement Process Strategy s proces e values credits baselin demo tools
    • Creative Development baselin e values proces s demo tools credits Social Engagement Process
    • Community Engagement / Management baselin e values proces s demo tools credits Social Engagement Process
    • baselin e values proces s demo Case Study tools credits Susan G. Komen For The Cure: Arkansas
    • Outreach and Communications demo e s baselin values proces tools credits
    • Leadership and Support demo e s baselin values proces tools credits
    • Personal Interaction demo e s baselin values proces tools credits
    • baselin e values proces s demo tools credits Event Updates and Community Management
    • Case Study Oxford American Magazine
    • Social Content Development demo e s baselin values proces tools credits
    • baselin e values proces s demo tools credits Community Management and Culture Leadership
    • baselin e values proces s demo tools credits Community Management And Content Sharing
    • baselin e values proces s demo tools credits Community Management and Content Development
    • Tools Social Applications tools e s baselin values proces demo credits
    • RSS Reader (Google Reader) Tools tools e s baselin values proces demo credits
    • Twitter Extensions (CoTweet) Tools tools e s baselin values proces demo credits
    • baselin e values proces s demo tools Tools credits Twitter Extensions (Pea Shoot App)
    • Twitter Extensions (TweetDeck) Tools tools e s baselin values proces demo credits
    • baselin e values proces s demo tools Tools credits Social Media Monitoring (Radian6)
    • baselin e values proces s demo tools Tools credits Social Media Monitoring (Radian6)
    • Social Persuasion Introduction to Social Marketing September 1, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
    • @jowyang @jasonfalls @armano @paulisakson @faris @awolk @jonathanbriggs @mashable @iA @gapingvoid baselin @rohitbhargava e @bogusky values @tdefren @convagency proces @briansolis s demo @charleneli Influencers tools People Who‘ve Earned The Right To Be Heard credits
    • Influencers Books/Audiobooks credits e s baselin values proces demo tools
    • Influencers Books/Audiobooks credits e s baselin values proces demo tools
    • Influencers Books/Audiobooks credits e s baselin values proces demo tools
    • baselin e values proces s demo Influencers tools Presentations via SlideShare.net credits
    • baselin e values proces s demo Influencers tools Presentations via SlideShare.net credits
    • Dark wood background Busy crosswalk scene 1 Taxis in New York http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/ matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in- crosswalk-scene-1.php new-york.php baselin e values proces s Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street and Escalator http://www.istockphoto.com/ intersection demo http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/ stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at- blurred-people-on-stairs-and- busy-downtown-street- escalator.php intersection.php tools Photo Credits credits