Active Influence - Social Media Marketing - PRSA Tulsa

Active Influence @PRSATulsa Professional Development October 28, 2009 - @bryanjones

1. I was accepted to Baylor University eight times. 2. I once worked at a sandwich shop where we had to greet customers as they walked in the door by saying “Welcome to Substop, home of the 18- incher.” We had T-shirts emblazoned with the intro same message. baselin 3. For two years, I worked at a party picture company called Flash. e values 4. If you put the two preceding items together, you’ve got a career written in the stars. proces s tools 16 Things Meme credits Why You Should Run From The Room Right Away

5. I have been detained by Johnny Law five times, but bail was only required thrice. 6. My grandfather was not given a first or middle name, just the initials J.B. intro 7. One Summer I worked as a professional cowboy in Colorado. baselin e 8. My dress shirt size is 19.5 x 38 values 9. When I was young, I wanted to be a Jawa when I grew up. That, or a dentist. proces s tools 16 Things Meme credits Why You Should Run From The Room Right Away

10. For Halloween, when I was six, I dressed as Space Ace Frehley from Kiss. 11. I went through thirteen skateboards in three years of middle school. intro 12. My diploma declares that I have earned a Bachelor of Arts in History. baselin e 13. I am married to a woman who holds Bachelor values of Arts in Psychology. proces 14. On paper we are unemployable. s tools 16 Things Meme credits Why You Should Run From The Room Right Away

15. For the last ten years, we have had two 18- wheelers up on blocks at our family ranch north of Austin. 16. Counting college and high school, I have formally studied German for six years, yet all that I intro can clearly recall is: “Ich habe eine grosse bleistift.” baselin e values proces s tools 16 Things Meme credits Why You Should Run From The Room Right Away

My Internets Online Residences intro values s baselin e proces tools credits

Influencers Books/Audiobooks credits e s baselin values proces tools

baselin e values proces s tools Influencers credits Presentations via SlideShare.net

@armano @jasonfalls @jowyang @paulisakson @faris @leighhouse @jonathanbriggs @mashable @awolk baselliin as n @rohitbhargava @bogusky @gapingvoid e e va es vallues @convagency @tdefren @iA proces ro es s s @briansolis to s toolls @charleneli Influencers crediits re ts People Who‘ve Earned The Right To Be Heard

baselin e values proces s tools Baseline credits The Shift In Cultural Behavior

Who+How Creators Critics baselin Collectors e values Joiners proces Spectators s tools credits Inactives US Online Adults Social Participation Social Technographics Ladder® Forrester Research

baselin e values proces s tools credits US Online Adults Social Participation Social Technographics Proﬁle® Forrester Research

Active Inﬂuence Snapshot e baselin values s proces tools credits

Facebook #s 380M+Global Users baselin e values proces s tools credits Google Ad Planner | Aug. 2009

Twitter #s 19% Adult U.S. Internet Users baselin e values proces s tools credits Pew Internet And American Life Survey | October 2009

baselin e values proces s tools Values credits Social Engagement Essentials

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baselin e values proces s tools credits Social Engagement Essentials - Honesty

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baselin e values proces s tools credits Social Engagement Essentials - Relevance

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l d Social Engagement Essentials - Be Amazing ho n to ec oj pr BEFORE values e s credits baselin proces tools

pr oj AFTER ec to n ho dl values proces s tools credits Social Engagement Essentials - Be Amazing

l d Social Engagement Essentials - Be Amazing ho n to ec oj pr values e s credits baselin proces tools

Be Generous values e s credits baselin proces tools

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Discovery baselin e values proces s tools credits Social Engagement Process

Strategy baselin e values proces s tools credits Social Engagement Process

Creative Development baselin e values proces s tools credits Social Engagement Process

Community Engagement / Management baselin e values proces s tools credits Social Engagement Process

Tools Social Applications tools e s baselin values proces credits

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Active Influence @PRSATulsa Professional Development October 28, 2009 - @bryanjones

Interior of old diner fans Downtown http://www.istockphoto.com/ http://www.istockphoto.com/ http://www.istockphoto.com/ stock-photo-7760323-interior- stock-photo-2667580-fans.php stock-photo-3301573- of-old-diner.php downtown.php baselin e values proces s Sign On A Brick Wall Crowd at a rock concert fans http://www.istockphoto.com/ http://www.istockphoto.com/ http://www.istockphoto.com/ tools stock-photo-2981919-sign-on- stock-photo-2030722-crowd-at-a- stock-photo-2726903-fans.php brick-wall-new.php rock-concert.php credits Photo Credits

Dark wood background Busy crosswalk scene 1 Taxis in New York http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/ matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in- crosswalk-scene-1.php new-york.php baselin e values proces s Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street and Escalator http://www.istockphoto.com/ intersection tools http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/ stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at- blurred-people-on-stairs-and- busy-downtown-street- escalator.php intersection.php credits Photo Credits

Active Influence - Social Media Marketing - PRSA Tulsa

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