Active
Influence
@PRSATulsa Professional Development
     October 28, 2009 - @bryanjones
1. I was accepted to Baylor University eight times.
              2. I once worked at a sandwich shop where we
           ...
5. I have been detained by Johnny Law five times,
              but bail was only required thrice.

              6. My gr...
10. For Halloween, when I was six, I dressed as
              Space Ace Frehley from Kiss.

              11. I went throu...
15. For the last ten years, we have had two 18-
              wheelers up on blocks at our family ranch north of
         ...
My Internets
                                                         Online Residences
intro
                   values   ...
My Internets
                                                         Online Residences
intro
                   values   ...
My Internets
                                                         Online Residences
intro
                   values   ...
Influencers
                                                Books/Audiobooks
                                      credits...
Influencers
                                                Books/Audiobooks
                                      credits...
Influencers
                                                Books/Audiobooks
                                      credits...
baselin
  e
values
proces
  s
tools




                              Influencers
          credits




                  ...
baselin
  e
values
proces
  s
tools




                              Influencers
          credits




                  ...
@armano                         @jasonfalls
                                   @jowyang
                                  ...
baselin
          e
values
proces
  s
tools




                  Baseline
credits




                   The Shift In Cul...
Who+How
                  Creators
                  Critics
        baselin




                  Collectors
          e
...
baselin
          e
values
proces
  s
tools
credits




                  US Online Adults Social Participation
          ...
Active Influence Snapshot
       e
baselin
           values         s
                    proces    tools   credits
Active Influence Snapshot
       e
baselin
           values         s
                    proces    tools   credits
Active Influence Snapshot
       e
baselin
           values         s
                    proces    tools   credits
Active Influence Snapshot
       e
baselin
           values         s
                    proces    tools   credits
Active Influence Snapshot
       e
baselin
           values         s
                    proces    tools   credits
Active Influence Snapshot
       e
baselin
           values         s
                    proces    tools   credits
Facebook #s


     380M+Global Users
        baselin
          e
values
proces
  s
tools
credits




                     ...
Twitter #s


     19%  Adult U.S. Internet Users
        baselin
          e
values
proces
  s
tools
credits




         ...
baselin
  e
          values
proces
  s
tools




                   Values
credits




                   Social Engageme...
Be Honest
                       values
                   e                  s           credits
            baselin     ...
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Honesty
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Honesty
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Honesty
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Relevance
Be Amazing
                        values
                    e                  s           credits
             baselin ...
l   d
                                                                                Social Engagement Essentials - Be Am...
pr
                                                      oj
   AFTER




                                                 ...
l   d
                                                                                Social Engagement Essentials - Be Am...
Be Generous
                         values
                     e                  s           credits
              base...
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Generosity
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Generosity
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Generosity
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Generosity
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Generosity
baselin
  e
          values
proces
  s
tools
credits




                   Social Engagement Essentials - Generosity
baselin
  e
values
        proces
          s
tools




                 Engagement
credits




                   Process...
Discovery
baselin
  e
values
        proces
          s
tools
credits




                  Social Engagement Process
Strategy
baselin
  e
values
        proces
          s
tools
credits




                 Social Engagement Process
Creative
      Development
baselin
  e
values
        proces
          s
tools
credits




                    Social Enga...
Community
      Engagement /
      Management
baselin
  e
values
        proces
          s
tools
credits




            ...
Tools      Social Applications
                              tools
       e                  s
baselin    values   proces ...
baselin
  e
values
proces
  s
          tools
credits




                                     Tools
                  Twi...
baselin
  e
values
proces
  s
          tools
credits




                                            Tools
              ...
baselin
  e
values
proces
  s
          tools
credits




                                       Tools
                  T...
baselin
  e
values
proces
  s
          tools
credits




                                           Tools
               ...
baselin
  e
values
proces
  s
          tools
credits




                                           Tools
               ...
baselin
  e
values
proces
  s
          tools
credits




                                           Tools
               ...
baselin
  e
values
proces
  s
          tools
credits




                                           Tools
               ...
#tigs
                              tools
       e                  s
baselin    values   proces            credits
Active
Influence
@PRSATulsa Professional Development
     October 28, 2009 - @bryanjones
Interior of old diner           fans                              Downtown
                    http://www.istockphoto.com/...
Dark wood background                Busy crosswalk scene 1            Taxis in New York
                    http://www.fli...
Active Influence - Social Media Marketing - PRSA Tulsa
Active Influence - Social Media Marketing - PRSA Tulsa
Upcoming SlideShare
Loading in...5
×

Active Influence - Social Media Marketing - PRSA Tulsa

2,667

Published on

Active Influence – Take a detailed look inside the strategy and engagement of social media and marketing executions. Bryan Jones, Cranford Johnson Robinson Wood – Little Rock, AR (via the description in the event program)

Published in: Business, Technology
1 Comment
15 Likes
Statistics
Notes
  • New friends in Tulsa, it was a pleasure to meet you.

    Thank you for giving us the opportunity to spend the day with your group. It was an honor to be given a chance to share a little of what we’ve learned.

    Cheers!
    -Bryan
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,667
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
271
Comments
1
Likes
15
Embeds 0
No embeds

No notes for slide

Transcript of "Active Influence - Social Media Marketing - PRSA Tulsa"

  1. 1. Active Influence @PRSATulsa Professional Development October 28, 2009 - @bryanjones
  2. 2. 1. I was accepted to Baylor University eight times. 2. I once worked at a sandwich shop where we had to greet customers as they walked in the door by saying “Welcome to Substop, home of the 18- incher.” We had T-shirts emblazoned with the intro same message. baselin 3. For two years, I worked at a party picture company called Flash. e values 4. If you put the two preceding items together, you’ve got a career written in the stars. proces s tools 16 Things Meme credits Why You Should Run From The Room Right Away
  3. 3. 5. I have been detained by Johnny Law five times, but bail was only required thrice. 6. My grandfather was not given a first or middle name, just the initials J.B. intro 7. One Summer I worked as a professional cowboy in Colorado. baselin e 8. My dress shirt size is 19.5 x 38 values 9. When I was young, I wanted to be a Jawa when I grew up. That, or a dentist. proces s tools 16 Things Meme credits Why You Should Run From The Room Right Away
  4. 4. 10. For Halloween, when I was six, I dressed as Space Ace Frehley from Kiss. 11. I went through thirteen skateboards in three years of middle school. intro 12. My diploma declares that I have earned a Bachelor of Arts in History. baselin e 13. I am married to a woman who holds Bachelor values of Arts in Psychology. proces 14. On paper we are unemployable. s tools 16 Things Meme credits Why You Should Run From The Room Right Away
  5. 5. 15. For the last ten years, we have had two 18- wheelers up on blocks at our family ranch north of Austin. 16. Counting college and high school, I have formally studied German for six years, yet all that I intro can clearly recall is: “Ich habe eine grosse bleistift.” baselin e values proces s tools 16 Things Meme credits Why You Should Run From The Room Right Away
  6. 6. My Internets Online Residences intro values s baselin e proces tools credits
  7. 7. My Internets Online Residences intro values s baselin e proces tools credits
  8. 8. My Internets Online Residences intro values s baselin e proces tools credits
  9. 9. Influencers Books/Audiobooks credits e s baselin values proces tools
  10. 10. Influencers Books/Audiobooks credits e s baselin values proces tools
  11. 11. Influencers Books/Audiobooks credits e s baselin values proces tools
  12. 12. baselin e values proces s tools Influencers credits Presentations via SlideShare.net
  13. 13. baselin e values proces s tools Influencers credits Presentations via SlideShare.net
  14. 14. @armano @jasonfalls @jowyang @paulisakson @faris @leighhouse @jonathanbriggs @mashable @awolk baselliin as n @rohitbhargava @bogusky @gapingvoid e e va es vallues @convagency @tdefren @iA proces ro es s s @briansolis to s toolls @charleneli Influencers crediits re ts People Who‘ve Earned The Right To Be Heard
  15. 15. baselin e values proces s tools Baseline credits The Shift In Cultural Behavior
  16. 16. Who+How Creators Critics baselin Collectors e values Joiners proces Spectators s tools credits Inactives US Online Adults Social Participation Social Technographics Ladder® Forrester Research
  17. 17. baselin e values proces s tools credits US Online Adults Social Participation Social Technographics Profile® Forrester Research
  18. 18. Active Influence Snapshot e baselin values s proces tools credits
  19. 19. Active Influence Snapshot e baselin values s proces tools credits
  20. 20. Active Influence Snapshot e baselin values s proces tools credits
  21. 21. Active Influence Snapshot e baselin values s proces tools credits
  22. 22. Active Influence Snapshot e baselin values s proces tools credits
  23. 23. Active Influence Snapshot e baselin values s proces tools credits
  24. 24. Facebook #s 380M+Global Users baselin e values proces s tools credits Google Ad Planner | Aug. 2009
  25. 25. Twitter #s 19% Adult U.S. Internet Users baselin e values proces s tools credits Pew Internet And American Life Survey | October 2009
  26. 26. baselin e values proces s tools Values credits Social Engagement Essentials
  27. 27. Be Honest values e s credits baselin proces tools
  28. 28. baselin e values proces s tools credits Social Engagement Essentials - Honesty
  29. 29. baselin e values proces s tools credits Social Engagement Essentials - Honesty
  30. 30. baselin e values proces s tools credits Social Engagement Essentials - Honesty
  31. 31. Be Relevant values e s credits baselin proces tools
  32. 32. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  33. 33. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  34. 34. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  35. 35. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  36. 36. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  37. 37. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  38. 38. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  39. 39. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  40. 40. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  41. 41. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  42. 42. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  43. 43. Be Amazing values e s credits baselin proces tools
  44. 44. l d Social Engagement Essentials - Be Amazing ho n to ec oj pr BEFORE values e s credits baselin proces tools
  45. 45. pr oj AFTER ec to n ho dl values proces s tools credits Social Engagement Essentials - Be Amazing
  46. 46. l d Social Engagement Essentials - Be Amazing ho n to ec oj pr values e s credits baselin proces tools
  47. 47. Be Generous values e s credits baselin proces tools
  48. 48. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  49. 49. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  50. 50. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  51. 51. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  52. 52. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  53. 53. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  54. 54. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  55. 55. baselin e values proces s tools Engagement credits Process For Moving From Theory To Action
  56. 56. Discovery baselin e values proces s tools credits Social Engagement Process
  57. 57. Strategy baselin e values proces s tools credits Social Engagement Process
  58. 58. Creative Development baselin e values proces s tools credits Social Engagement Process
  59. 59. Community Engagement / Management baselin e values proces s tools credits Social Engagement Process
  60. 60. Tools Social Applications tools e s baselin values proces credits
  61. 61. baselin e values proces s tools credits Tools Twitter Extensions (CoTweet)
  62. 62. baselin e values proces s tools credits Tools Twitter Extensions (Pea Shoot App)
  63. 63. baselin e values proces s tools credits Tools Twitter Extensions (TweetDeck)
  64. 64. baselin e values proces s tools credits Tools Social Media Monitoring (Radian6)
  65. 65. baselin e values proces s tools credits Tools Social Media Monitoring (Radian6)
  66. 66. baselin e values proces s tools credits Tools Social Media Monitoring (Radian6)
  67. 67. baselin e values proces s tools credits Tools Social Media Monitoring (Radian6)
  68. 68. #tigs tools e s baselin values proces credits
  69. 69. Active Influence @PRSATulsa Professional Development October 28, 2009 - @bryanjones
  70. 70. Interior of old diner fans Downtown http://www.istockphoto.com/ http://www.istockphoto.com/ http://www.istockphoto.com/ stock-photo-7760323-interior- stock-photo-2667580-fans.php stock-photo-3301573- of-old-diner.php downtown.php baselin e values proces s Sign On A Brick Wall Crowd at a rock concert fans http://www.istockphoto.com/ http://www.istockphoto.com/ http://www.istockphoto.com/ tools stock-photo-2981919-sign-on- stock-photo-2030722-crowd-at-a- stock-photo-2726903-fans.php brick-wall-new.php rock-concert.php credits Photo Credits
  71. 71. Dark wood background Busy crosswalk scene 1 Taxis in New York http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/ matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in- crosswalk-scene-1.php new-york.php baselin e values proces s Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street and Escalator http://www.istockphoto.com/ intersection tools http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/ stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at- blurred-people-on-stairs-and- busy-downtown-street- escalator.php intersection.php credits Photo Credits

×