LinkedIn Preso for Conway Center for Family Business (2010)

470 views

Published on

Presentation highlighting the fundamentals of LinkedIn

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
470
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Thanks for coming
    Save questions to end - Tweet #smscamp
    Mention book drawing
    Start audience questions
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Comprehensive learning resource provided by LinkedIn
    Easy to navigate
    Step by step instructions
    Training videos
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • Tell your story
    More than a resume
    Good copy is interesting to read
    Flow
  • Tell your story
    More than a resume
    Good copy is interesting to read
    Flow
  • Tell your story
    More than a resume
    Good copy is interesting to read
    Flow
  • Tell your story
    More than a resume
    Good copy is interesting to read
    Flow
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • - Adjust email settings - can have multiple
    - Personal or business email can be used
    - This is how you will get notifications
  • Adjust settings to open you profile (what people will see who are not connected to you)
  • Claim your custom name URL
    Better for search
  • Traditional Search Engines index results from Social Search Engines
    LinkedIn, Twitter and Facebook
    Network volume
    content and links
  • Traditional Search Engines index results from Social Search Engines
    LinkedIn, Twitter and Facebook
    Network volume
    content and links
  • Complete profile 100%
    Use the guide provided
  • Complete profile 100%
    Use the guide provided
  • Cialdini - Law of reciprocity - Give and you shall receive
    Great networking strategy
  • Complete profile 100%
    Use the guide provided
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Get weekly updates
    Can change your search criteria
    Experiment with different searches
  • Ways to connect
    - email address (original intention
    - common groups
    - Request introduction through connection (call connection first)
    (mention - “please follow link below to connect”)
  • Ways to connect
    - email address (original intention
    - common groups
    - Request introduction through connection (call connection first)
    (mention - “please follow link below to connect”)
  • - Import your email contacts
    - Be selective on who you connect to
    - Start with contacts on the network
  • - Import your email contacts
    - Be selective on who you connect to
    - Start with contacts on the network
  • - Import your email contacts
    - Be selective on who you connect to
    - Start with contacts on the network
  • - Import your email contacts
    - Be selective on who you connect to
    - Start with contacts on the network
  • - Import your email contacts
    - Be selective on who you connect to
    - Start with contacts on the network
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Started LinkedIn in 2005
    Total Image story
    Found job at best - then YI
    Business development strategy
  • Cialdini - Law of reciprocity - Give and you shall receive
    Great networking strategy
  • Cialdini - Law of reciprocity - Give and you shall receive
    Great networking strategy
  • Cialdini - Law of reciprocity - Give and you shall receive
    Great networking strategy
  • Cialdini - Law of reciprocity - Give and you shall receive
    Great networking strategy
  • Cialdini - Law of reciprocity - Give and you shall receive
    Great networking strategy
  • Heard about patrick through a friend
    Forwarded profile
    Found him on LinkedIn
  • Visible social graph
    Choose bridge connection wisely
    Contact them first - ask how well they know them
  • Visible social graph
    Choose bridge connection wisely
    Contact them first - ask how well they know them
  • - Write the letter - do your homework
    - Why are you reaching out?
    - Who connects you and how
    - Polite note to bridge connection - thank you
  • Get weekly updates
    Can change your search criteria
    Experiment with different searches
  • Get weekly updates
    Can change your search criteria
    Experiment with different searches
  • Get weekly updates
    Can change your search criteria
    Experiment with different searches
  • - Robust Social Search engine
    - Segment by multiple variables
    - Sort results
  • General Search - “Marketing Director, 100 mile radius from 43229
    11,121 resluts
    How does LinkedIn order results?
  • Applications aggregate third party content
    Content is king is professional social branding
    More relevant content = deeper brand story
  • Applications aggregate third party content
    Content is king is professional social branding
    More relevant content = deeper brand story
  • Applications aggregate third party content
    Content is king is professional social branding
    More relevant content = deeper brand story
  • Applications aggregate third party content
    Content is king is professional social branding
    More relevant content = deeper brand story
  • Applications aggregate third party content
    Content is king is professional social branding
    More relevant content = deeper brand story
  • Show people where you are going
    Tell them why you are going
    See who will be at your destination - build trip meetings
    Save money
  • in beta
    future revenue model
  • Using company pages
    Robust search
  • Using company pages
    Robust search
  • Shows who you know in company
    Degrees of separation away
  • Shows who you know in company
    Degrees of separation away
  • Shows people who used to work their
    Degrees of separation away
  • Shows people who used to work their
    Degrees of separation away
  • replacing hoovers
    Lots of data
    User generated
    Hoovers = company info manager =
    every few months update
  • Max 50 groups
    Can connect through common groups
    Lots of content and dialog - common niche interests
  • What makes a good group
    - engaged
    - size
    - targeting - local, vertical, special interest
    - Test groups & sub groups - if no good, leave
  • Each user has the ability to use Questions and answers
    See questions from your network
    All data is delivered to you
  • Ask relevant questions
    watch your length
    Don’t answer the question in the question
  • Ask relevant questions
    watch your length
    Don’t answer the question in the question
  • Classify your question properly
    Target the experts
  • Classify your question properly
    Target the experts
  • Target geographically
    great way to build you local network
  • Target geographically
    great way to build you local network
  • Keep your questions and answers for later access
  • Answer well - get expert badge
    Don’t forget to rate answers to your questions
    Great way to connect with smart people
  • - Robust results and research data
    - I have used with clients
    - Get random samplings
    - Get more with paid service
  • - Get more statistical data from polls
    - Ask relevant questions on current issues
    - Invite responders into your network
  • - Get more statistical data from polls
    - Ask relevant questions on current issues
    - Invite responders into your network
  • - Artina Promo products story
    - Creating offline habits
    - Discipline & time (building furniture from blog story)
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • - Artina Promo products story
    - Creating offline habits
    - Discipline & time (building furniture from blog story)
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • Not just an online resume
    Can be used based on objectives
    Better communication
  • LinkedIn Preso for Conway Center for Family Business (2010)

    1. 1. Conway Center for Family Business EXPLORING For Beginner & Intermediate Users BRYAN HUBER
    2. 2. EXPLORING
    3. 3. About Bryan
    4. 4. About Bryan • Principal of huber+co. interactive • Joined LinkedIn in 2004 • Not affiliated with LinkedIn
    5. 5. About LinkedIn
    6. 6. About LinkedIn • Over 55 Million Users • Professional Social Network • Builds Your Personal Brand • Builds Your Sales Network • Aids In Job Search • Information On Companies • Information On Decision Makers
    7. 7. AGENDA
    8. 8. Exploring LinkedIn
    9. 9. Exploring LinkedIn • Profile Basics • Connections • Building Your Network • Dashboard • Recommendations • Request Introductions
    10. 10. Exploring LinkedIn
    11. 11. Exploring LinkedIn • Job Search • Search Engine • Applications • Company Pages • Groups • Questions & Answers • Polls
    12. 12. PROFILE BASICS
    13. 13. http://learn.linkedin.com
    14. 14. About Bryan Huber
    15. 15. About Bryan Huber
    16. 16. About Bryan Huber
    17. 17. About Bryan Huber
    18. 18. About Bryan Huber
    19. 19. About Bryan Huber
    20. 20. About Bryan Huber
    21. 21. About Bryan Huber
    22. 22. About Bryan Huber
    23. 23. About Bryan Huber
    24. 24. About Bryan Huber
    25. 25. About Bryan Huber
    26. 26. About Bryan Huber
    27. 27. About Bryan Huber
    28. 28. About Bryan Huber
    29. 29. About Bryan Huber
    30. 30. About Bryan Huber
    31. 31. About Bryan Huber
    32. 32. Summary of Who I Am
    33. 33. Summary of Who I Am
    34. 34. Summary of Who I Am
    35. 35. Summary of Who I Am
    36. 36. Summary of My Experience
    37. 37. Summary of My Experience
    38. 38. Summary of My Experience
    39. 39. Summary of My Experience
    40. 40. My Recommendations
    41. 41. Additional Information About Me
    42. 42. Additional Information About Me
    43. 43. Additional Information About Me
    44. 44. Additional Information About Me
    45. 45. Additional Information About Me
    46. 46. Additional Information About Me
    47. 47. Main Points
    48. 48. Main Points • Show your progression • How did you get where you are today? • Accomplishments? • Where are you heading?
    49. 49. Editing My Information
    50. 50. Editing My Information
    51. 51. Vanity URL
    52. 52. 85% The key to getting your profile to 100% is getting three recommendations
    53. 53. CONNECTIONS
    54. 54. BUILD YOUR NETWORK
    55. 55. DASHBOARD
    56. 56. RECOMMENDATIONS
    57. 57. TIP: If you ask someone for a recommendation, have them focus on specific information
    58. 58. REQUESTING INTRODUCTIONS
    59. 59. JOB SEARCH
    60. 60. SEARCH ENGINE
    61. 61. APPLICATIONS
    62. 62. COMPANY PAGES
    63. 63. USING GROUPS
    64. 64. QUESTIONS & ANSWERS
    65. 65. POLLS
    66. 66. RECAP
    67. 67. Exploring LinkedIn
    68. 68. Exploring LinkedIn • Profile Basics • Connections • Building Your Network • Dashboard • Recommendations • Request Introductions
    69. 69. Exploring LinkedIn
    70. 70. Exploring LinkedIn • Job Search • Search Engine • Applications • Company Pages • Groups • Questions & Answers • Polls
    71. 71. RESOURCES
    72. 72. LinkedIn Resources
    73. 73. LinkedIn Resources • Learn.LinkedIn.com • Amazon.com • YouTube.com • LewisHowes.com
    74. 74. Questions?
    75. 75. connect with me in/bryanhuber @bryanhuber /bryanhuber huberandco.com
    76. 76. Thank you.

    ×