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Bryan Lim for VIS220




What Ideas
Are You Buying?
Nin Jiom Pei Pa Koa Meets SingTel TalkMore
Overview   •  Use King-To Nin Jiom Pei Pa Koa (
                       ) as an advertising idea to sell SingTel’s
        ...
Target     •  Teenagers of 16 years old to young adults of 25
              years old of the Chinese race
Audience
       ...
Objectives   •  Consumers should be motivated to see that this
                new add-on subscription package will make
 ...
The              “Even sore throats
          can’t stop you from TalkMore!”
Message
            “Get fast and sweet relie...
The      •  Press advertising:
            Newspaper and magazine advertisements
Medium
         •  Direct Mail:
         ...
About     •  Asia’s leading communications group. With

SingTel   •  128 years of operating experience

          •  Creat...
Research Materials
Press Ad
Flyer Mailer
Ambient
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What Are You Buying presentation

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Transcript of "What Are You Buying presentation"

  1. 1. Bryan Lim for VIS220 What Ideas Are You Buying? Nin Jiom Pei Pa Koa Meets SingTel TalkMore
  2. 2. Overview •  Use King-To Nin Jiom Pei Pa Koa ( ) as an advertising idea to sell SingTel’s TalkMore subscription add-on •  Through humour and parody of Pei Pa Koa’s packaging design •  People will ignore sore throats because the subscription package is worth risking your health for
  3. 3. Target •  Teenagers of 16 years old to young adults of 25 years old of the Chinese race Audience •  Able to recognise the “parodied” product and appreciate the humour behind the advert •  Form the stronghold in the mobile phone subscription business in Singapore
  4. 4. Objectives •  Consumers should be motivated to see that this new add-on subscription package will make their existing subscription plan infinitely better and would want to subscribe it
  5. 5. The “Even sore throats can’t stop you from TalkMore!” Message “Get fast and sweet relief for your itch for speech with 200 minutes of additional talktime of FREE local calls.”
  6. 6. The •  Press advertising: Newspaper and magazine advertisements Medium •  Direct Mail: Flyer mailers •  Ambient: Giant balloon sculpture on the streets and Bus stop advertising •  Novelty: Giving out novelty Pei Pa Koa bottles
  7. 7. About •  Asia’s leading communications group. With SingTel •  128 years of operating experience •  Creativity and innovation, with a keen sensitivity to customer satisfaction.
  8. 8. Research Materials
  9. 9. Press Ad
  10. 10. Flyer Mailer
  11. 11. Ambient

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