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What Are You Buying presentation
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What Are You Buying presentation

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  • 1. Bryan Lim for VIS220 What Ideas Are You Buying? Nin Jiom Pei Pa Koa Meets SingTel TalkMore
  • 2. Overview •  Use King-To Nin Jiom Pei Pa Koa ( ) as an advertising idea to sell SingTel’s TalkMore subscription add-on •  Through humour and parody of Pei Pa Koa’s packaging design •  People will ignore sore throats because the subscription package is worth risking your health for
  • 3. Target •  Teenagers of 16 years old to young adults of 25 years old of the Chinese race Audience •  Able to recognise the “parodied” product and appreciate the humour behind the advert •  Form the stronghold in the mobile phone subscription business in Singapore
  • 4. Objectives •  Consumers should be motivated to see that this new add-on subscription package will make their existing subscription plan infinitely better and would want to subscribe it
  • 5. The “Even sore throats can’t stop you from TalkMore!” Message “Get fast and sweet relief for your itch for speech with 200 minutes of additional talktime of FREE local calls.”
  • 6. The •  Press advertising: Newspaper and magazine advertisements Medium •  Direct Mail: Flyer mailers •  Ambient: Giant balloon sculpture on the streets and Bus stop advertising •  Novelty: Giving out novelty Pei Pa Koa bottles
  • 7. About •  Asia’s leading communications group. With SingTel •  128 years of operating experience •  Creativity and innovation, with a keen sensitivity to customer satisfaction.
  • 8. Research Materials
  • 9. Press Ad
  • 10. Flyer Mailer
  • 11. Ambient