10 Nonprofit Success Stories Using LinkedIn - Stanford Bus 109 Lecture 1/21/14

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This lecture included 10 stories. The stories were about nine nonprofits and one social enterprise that are using LinkedIn to meet their important missions. Building relationships strategically, lifting brand, expanding their community, recruiting board members and volunteers, recruiting staff, raising money, etc etc.

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  • Introduce your self and the process that you came to speak today.
  • Challenger – Our SolutionObjective – Demonstrate a simple, fast and easy way to identify the right people you want to speak withMW: 1) Your prospect, their company1) Prospect’s target company, 2) country -> Number of membersMW: 3) Seniority and 4) Level
  • LinkedIn is the best global talent pool, with a rapidly growing member base[RMs may remove this slide if context has already been set]
  • LinkedIn is a professional network, not a job board. Members come to LinkedIn for a number of reasons:Maintaining their professional profile of recordNetworking with other professionalsFinding insights to get better at what they doActive job seIRChingis just one of the reasons professionals come to LinkedIn, and the majority of LinkedIn’s members are passive job seekers.[RMs may remove this slide if context has already been set]
  • Challenger – ImplementationObjective – Define next stepsWhere do we go from here?Who needs to be involved?What is the timeline?How fast do you want to move?
  • 10 Nonprofit Success Stories Using LinkedIn - Stanford Bus 109 Lecture 1/21/14

    1. 1. Stanford Biz 109 Fun 10 Nonprofit Success Stories Using LinkedIn 1/21/’14 ?: How many connections do nonprofit members have? ©2013 LinkedIn Corporation. All Rights Reserved.
    2. 2. 10+ Stories Nonprofits using LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. 2
    3. 3. 1. Larry - one network ©2013 LinkedIn Corporation. All Rights Reserved. 3
    4. 4. Networking & Power Mapping •Samir wants to start •Caught in red tape at city hall •Proposed site is in Tom LaBonge’s district in LA dotorgpower org
    5. 5. Strategic Networking dotorgpower org
    6. 6. Strategic Networking dotorgpower org
    7. 7. Opened January 9, 2012 dotorgpower org
    8. 8. Just Larry’s network dotorgpower org
    9. 9. Your network of relationships alumni, family, friends, customers, board members You dotorgpower
    10. 10. Building access on LinkedIn Each Day the Latent Power of Your Network Grows • New relationships • Reconnecting events • Strengthened relationships • New data (shares, skills, etc.) • New authority and influence • Enhanced LinkedIn features dotorgpower org
    11. 11. 2. Nonprofit lifting its employer brand ©2013 LinkedIn Corporation. All Rights Reserved. 11
    12. 12. 3. Nonprofit beating the local competition - Hiring excellent camp cooks AND Directors ©2013 LinkedIn Corporation. All Rights Reserved. 13
    13. 13. ©2013 LinkedIn Corporation. All Rights Reserved. 14
    14. 14. 4. Nonprofit innovating their program ©2013 LinkedIn Corporation. All Rights Reserved. 15
    15. 15. National Urban Fellows #nplinkedin
    16. 16. #nplinkedin
    17. 17. Before NUF Talent Network #nplinkedin
    18. 18. NUF Talent Effect #nplinkedin
    19. 19. 5. Nonprofit raising funds ©2013 LinkedIn Corporation. All Rights Reserved. 20
    20. 20. ARC chapters raise money (not just in disasters) 1 Staff & Volunteers using LinkedIn: Building our donor info. 2 Gala attendee follow ups: Learning about guests for follow up.
    21. 21. 6. Nonprofit amassing followers ©2013 LinkedIn Corporation. All Rights Reserved. 22
    22. 22. 23
    23. 23. 7. A nonprofit convener scaling reach ©2013 LinkedIn Corporation. All Rights Reserved. 24
    24. 24. 25
    25. 25. 8. & 9. Nonprofits recruiting boards ©2013 LinkedIn Corporation. All Rights Reserved. 26
    26. 26. ©2013 LinkedIn Corporation. All Rights Reserved. 27
    27. 27. ©2013 LinkedIn Corporation. All Rights Reserved. 28
    28. 28. 10. Nonprofit hiring in remote Africa ©2013 LinkedIn Corporation. All Rights Reserved. 29
    29. 29. This isn’t just a staff recruiting tool for HQ in NYC. ©2013 LinkedIn Corporation. All Rights Reserved.
    30. 30. Why LinkedIn? “[Adding a connection] on LinkedIn increases your surface area.” Tim O'Reilly Increase in as many areas as possible... dotorgpower org
    31. 31. LinkedIn: A global pool of talent & supporters 259M+ +2 new 5 M+ NGO/NP Members worldwide Members per second 33 ©2012 LinkedIn Corporation. All Rights Reserved. professionals 33
    32. 32. Identity Insights Everywhere Connect, find, and be found Be great at what you do Work wherever our members work 34
    33. 33. LinkedIn for Good, Nonprofit Solutions (Hundreds of orgs enjoying discounts)
    34. 34. Coaching meeting agenda for IRC, a Large NGO  Top goal, challenge & priority in 2014 – – HR recruitment & general HR) External Relations  Leadership gifts  Strategic development  Foundation giving – Comms / Social Media  LinkedIn For Good  Three Domains of LinkedIn for IRC – Talent Solutions – “Sales” Solutions – Community ©2013 LinkedIn Corporation. All Rights Reserved. LSS 36
    35. 35. Goals Learn about the power of the network to find & engage talent, supports AND interest communities to amplify program efficiency and impact. Give rise to IRC social recruiting, supporter & community engagement on LinkedIn. 37
    36. 36. www.slideshare.net/linkedinforgood
    37. 37. nonprofit.linkedin.com - Find pro-bono talent, board members, etc.
    38. 38. LinkedIn for Stanford Bus 109 Students 1. Relationships will be your number one asset. Today and in your career. Tech hasn't changed that - just supercharged how you build, deepen, leverage relationships. 2. LinkedIn will not only be how you get a job. LinkedIn will be how you do your job how you succeed - LinkedIn has become a core business platform. Entrepreneur or nonprofit executive looking for funding? Hiring a team? Connecting with information? 3. You already have a network of relationships - LinkedIn makes these visible and actionable. Reach back, sideways, forward (professors, alumni, classmates, past/current jobs, internships, family, community, church, athletics, events, etc.) 4. Stanford has a huge and influential network - learn to quickly find and build relationships with people who will supercharge your career 5. Your LinkedIn presence will be your professional presence - your profile, your sharing and activity, your relationships, groups... it's not just your profile 6. To really leverage LinkedIn think way beyond the profile - become a rockstar relationship-builder and super-user of the tools, follow people and companies you want to connect to and learn from, build and deepen relationships, ask for advice 7. Keep up with what matters most to employers - resourcefulness, internships and practical experience, causes...
    39. 39.  Stanford has a huge and influential network - learn to quickly find and build relationships with people who will supercharge your career

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