Going MobileSo Vassar Kids, Whatchoo Gonna Do?
bryan costanich
bryan costanichem: bryanc@xamarin.com
bryan costanichem: bryanc@xamarin.comtw: @bryancostanich
bryan costanichem: bryanc@xamarin.comtw: @bryancostanichhttp://www.slideshare.net/bryancostanich/
bryan costanich    em: bryanc@xamarin.com    tw: @bryancostanich    http://www.slideshare.net/bryancostanich/º
You Want a Job.
You Want a Job.You’re Going to Have to Trust me on this.
You Want a Job.You’re Going to Have to Trust me on this.It’s not Hipster Chic.
You Want a Job.You’re Going to Have to Trust me on this.It’s not Hipster Chic.Student Loans
You Want a Job.    You’re Going to Have to Trust me on this.    It’s not Hipster Chic.    Student Loans    Or... Don’t be ...
Economy is Le Suck
Economy is Le SuckYet Tech Companies can’t find Enough Talent.
Economy is Le SuckYet Tech Companies can’t find Enough Talent.Enterprises Can’t Hire Fast Enough.
Economy is Le Suck    Yet Tech Companies can’t find Enough Talent.    Enterprises Can’t Hire Fast Enough.    Mobile Develop...
Why Mobile?
Why Mobile?Why not focus on Web Dev? Derp.
Why Mobile?Why not focus on Web Dev? Derp.Or “Cloud Computing,” that’s sexxxy, right?
Why Mobile?Why not focus on Web Dev? Derp.Or “Cloud Computing,” that’s sexxxy, right?Both Important.
Why Mobile?Why not focus on Web Dev? Derp.Or “Cloud Computing,” that’s sexxxy, right?Both Important.Web Dev isn’t Going Aw...
Why Mobile?    Why not focus on Web Dev? Derp.    Or “Cloud Computing,” that’s sexxxy, right?    Both Important.    Web De...
The Importance of Mobile Computing
The Importance of Mobile ComputingIf you’re not paying attention to mobile, you’re not paying attention.
Evolution of Computing
Evolution of ComputingEnigma/WW2 Code-breaking
Evolution of ComputingEnigma/WW2 Code-breakingMainframe
Evolution of ComputingEnigma/WW2 Code-breakingMainframeDesktop
Evolution of ComputingEnigma/WW2 Code-breakingMainframeDesktopWeb
Evolution of ComputingEnigma/WW2 Code-breakingMainframeDesktopWebMobile
Evolution of Computing    Enigma/WW2 Code-breaking    Mainframe    Desktop    Web    Mobile    Wearable/R0b0ts/Skynetº
World Population                 No Mobile                   1.4BMobile Subs bythe Numbers                                ...
World Population                            No Mobile                              1.4BMobile Subs bythe Numbers5.6B Mobil...
World Population                               No Mobile                                 1.4BMobile Subs bythe Numbers5.6B...
World Population                                     No Mobile                                       1.4B    Mobile Subs b...
Smartphones - Themost Rapidly AdoptedTechnology of All Time
Smartphones - The    most Rapidly Adopted    Technology of All Timeº
Global Phone Type                                              4                         3.7BGrowth/                      ...
Global Phone Type                                                                        4                                ...
Global Phone Type                                                                            4                            ...
Mobile is Drivinga Cultural Shift
Mobile is Driving    a Cultural Shift    App Time > Web Timeº
Online Access
Online AccessMobile > Web
Online Access    Mobile > Web    Users are reaching for their    Mobile Device Firstº
The$Opportunity$App Market+ Ad Spends
The$Opportunity$    App Market    + Ad Spends    Growth is Exponentialº
Number of Websites Since Web InceptionWeb Growth
Number of Websites Since Web Inception    Web Growth    It Took 10 Years for Web    Growth to Level Off Mobile is    in it...
Mobile will Make andBreak Companies
Mobile will Make andBreak CompaniesInstagram - No Website - $1B
Mobile will Make and    Break Companies    Instagram - No Website - $1B    Facebook - Mobile Fail, Stock Fail,    Rebound ...
Point is...
Point is...Mobile is El Importanté.
Point is...Mobile is El Importanté.But It’s Important to Understand Where/HowMoney is Being Spent.
Point is...    Mobile is El Importanté.    But It’s Important to Understand Where/How    Money is Being Spent.    Help you...
The Players + Their Value Chain
Platform Penetration
Platform PenetrationThe Big Blue Ocean
Platform PenetrationThe Big Blue OceanIt’ll be a Heterogeneous World
Platform PenetrationThe Big Blue OceanIt’ll be a Heterogeneous WorldLots of Room for Smartphone Growth
Platform PenetrationThe Big Blue OceanIt’ll be a Heterogeneous WorldLots of Room for Smartphone GrowthShakeout Has Largely...
Platform Penetration    The Big Blue Ocean    It’ll be a Heterogeneous World    Lots of Room for Smartphone Growth    Shak...
Not Game-Over
Not Game-Over    Players Can Still Emergeº
The ones that Matter
The ones that Matter
The ones that Matter
The ones that Matter
The ones that Matter    The ones that Don’tº
Where is theMoney?
Where is the    Money?    Let’s Examine by Platformº
iOS
iOSStill the App King
iOSStill the App KingQuality Perception @ App Store
iOSStill the App KingQuality Perception @ App StoreBYOD in Enterprise
iOSStill the App KingQuality Perception @ App StoreBYOD in EnterpriseiPad, What?
iOSStill the App KingQuality Perception @ App StoreBYOD in EnterpriseiPad, What?App Millionaires are Largely History
iOS    Still the App King    Quality Perception @ App Store    BYOD in Enterprise    iPad, What?    App Millionaires are L...
Android
AndroidValue-less App Store
AndroidValue-less App StorePenetration is Huge
AndroidValue-less App StorePenetration is HugeOEM, OEM, OEM
AndroidValue-less App StorePenetration is HugeOEM, OEM, OEMB&N Nook, Amazon Kindle Fire, DOD
AndroidValue-less App StorePenetration is HugeOEM, OEM, OEMB&N Nook, Amazon Kindle Fire, DODApp Store Future. OEM Again
Android    Value-less App Store    Penetration is Huge    OEM, OEM, OEM    B&N Nook, Amazon Kindle Fire, DOD    App Store ...
Windows, Et. al.
Windows, Et. al.Windows Phone + Windows Surface
Windows, Et. al.Windows Phone + Windows SurfaceEmerging App Store
Windows, Et. al.Windows Phone + Windows SurfaceEmerging App StoreNokia’s Big Bet
Windows, Et. al.Windows Phone + Windows SurfaceEmerging App StoreNokia’s Big BetAce up the Sleeve: XBox 360 - i.e.: Xbox M...
Windows, Et. al.    Windows Phone + Windows Surface    Emerging App Store    Nokia’s Big Bet    Ace up the Sleeve: XBox 36...
BlackBerry
BlackBerryDown. Not _Quite_ Out?
BlackBerryDown. Not _Quite_ Out?Analysts Have Written Off
BlackBerryDown. Not _Quite_ Out?Analysts Have Written OffBlackBerry 10 - Who cares?
BlackBerry    Down. Not _Quite_ Out?    Analysts Have Written Off    BlackBerry 10 - Who cares?    Huge Emerging/3rd World...
PlatformTakeaways
No Monopoly HerePlatformTakeaways
No Monopoly HerePlatform    Players: iOS, Android, and WindowsTakeaways
No Monopoly HerePlatform    Players: iOS, Android, and WindowsTakeaways            Different Opportunities on each Platform
No Monopoly HerePlatform    Players: iOS, Android, and WindowsTakeaways            Different Opportunities on each Platfor...
No Monopoly Here    Platform                        Players: iOS, Android, and Windows    Takeaways                       ...
Other Opportunities
ContentDistribution
ContentDistributionMusic: RDIO, Spotify, Rhapsody, Muve
ContentDistributionMusic: RDIO, Spotify, Rhapsody, MuveFilm+TV: Netflix, Amazon, etc.
Content    Distribution    Music: RDIO, Spotify, Rhapsody, Muve    Film+TV: Netflix, Amazon, etc.    Otherº
Mobile PurchaseTech
Mobile PurchaseTechStripe
Mobile PurchaseTechStripeSwipe
Mobile Purchase    Tech    Stripe    Swipe    Squareº
Value Add
Value AddExtend Existing Investments
Value AddExtend Existing InvestmentsApps
Value Add    Extend Existing Investments    Apps    Infrastructureº
Unknown Opps
Unknown OppsJust as with the Web
Unknown OppsJust as with the WebCreativity Abounds
Unknown Opps    Just as with the Web    Creativity Abounds    ??º
Teh. I’m Confused. And Intimidated.
So What do I do?
So What do I do?Start Building Apps
So What do I do?Start Building AppsTeam Up - UX/UI/Devs/Marketing
So What do I do?Start Building AppsTeam Up - UX/UI/Devs/MarketingStart Small
So What do I do?    Start Building Apps    Team Up - UX/UI/Devs/Marketing    Start Small    Publish Themº
How?
How?Xamarin.com - Download Free Version
How?    Xamarin.com - Download Free Version    docs.xamarin.com - run through    getting started guidesº
Xamarin?Teh Hell iz That?
Xamarin?    Teh Hell iz That?º
Xamarin Platform
One Language +Framework
One Language +Framework                 C#
One Language +FrameworkBasically a MUCH better Java                               C#
One Language +FrameworkBasically a MUCH better JavaLINQ                               C#
One Language +FrameworkBasically a MUCH better JavaLINQLambdas                        C#
One Language +FrameworkBasically a MUCH better JavaLINQLambdasTask Parallel Library (TPL)                               C#
One Language +FrameworkBasically a MUCH better JavaLINQLambdasTask Parallel Library (TPL)Compile-Time Checks              ...
One Language +    Framework    Basically a MUCH better Java    LINQ    Lambdas    Task Parallel Library (TPL)    Compile-T...
Native Perf. + UX
Native Perf. + UXCompiles Down to Native Code
Native Perf. + UXCompiles Down to Native CodeNot Interpreted
Native Perf. + UXCompiles Down to Native CodeNot InterpretedAll Native UX Controls
Native Perf. + UXCompiles Down to Native CodeNot InterpretedAll Native UX ControlsFull Platform SDK Access
Native Perf. + UXCompiles Down to Native CodeNot InterpretedAll Native UX ControlsFull Platform SDK AccessiOS: Selectors/O...
Native Perf. + UX    Compiles Down to Native Code    Not Interpreted    All Native UX Controls    Full Platform SDK Access...
Reuse Story
Reuse Story
Reuse StoryC# Libraries
Reuse StoryC# LibrariesObj-C Bindings + Binding Projects
Reuse StoryC# LibrariesObj-C Bindings + Binding Projects.jar Bindings + Binding Projects
Reuse StoryC# LibrariesObj-C Bindings + Binding Projects.jar Bindings + Binding ProjectsC via pInvoke
Reuse Story    C# Libraries    Obj-C Bindings + Binding Projects    .jar Bindings + Binding Projects    C via pInvoke    C...
Community +Support
Community +SupportHuge C# Community - 8MM Devs
Community +SupportHuge C# Community - 8MM DevsStackOverflow.com
Community +SupportHuge C# Community - 8MM DevsStackOverflow.comIRC + chat.xamarin.com
Community +    Support    Huge C# Community - 8MM Devs    StackOverflow.com    IRC + chat.xamarin.com    Great Supportº
VS + MD
VS + MD
VS + MDVisual Studio
VS + MDVisual StudioMonoDevelop
VS + MDVisual StudioMonoDevelopDebugging
VS + MDVisual StudioMonoDevelopDebuggingAutoComplete
VS + MDVisual StudioMonoDevelopDebuggingAutoCompleteRefactoring
VS + MDVisual StudioMonoDevelopDebuggingAutoCompleteRefactoringProject Management
VS + MDVisual StudioMonoDevelopDebuggingAutoCompleteRefactoringProject ManagementIntegrated Source Control
VS + MD    Visual Studio    MonoDevelop    Debugging    AutoComplete    Refactoring    Project Management    Integrated So...
So Go Build Apps!
So Go Build Apps!º
Q&A
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Going mobile - A Technical Job Prep for Vassar Students

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  • [need vassar + the who + mobile device images]\n
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  • You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it’s not.\nIt’s not hipster chic to be homeless.\n\n
  • You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it’s not.\nIt’s not hipster chic to be homeless.\n\n
  • You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it’s not.\nIt’s not hipster chic to be homeless.\n\n
  • You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it’s not.\nIt’s not hipster chic to be homeless.\n\n
  • You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it’s not.\nIt’s not hipster chic to be homeless.\n\n
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  • Mobile is the new big thing. The current paradigm shift. Interestingly enough, though, even though consumers have made the switch, companies haven’t necessarily followed suit.\n\nThis has left massive opportunities. A place where disruptions can happen overnight. A place where the mighty have fallen within days of their IPO because they’ve misunderstood the opportunity.\n\nSo how big, how important is this opportunity exactly? we’re going to try to nail down those numbers here.\n
  • It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i’m watching my back for Ahnold.\n
  • It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i’m watching my back for Ahnold.\n
  • It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i’m watching my back for Ahnold.\n
  • It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i’m watching my back for Ahnold.\n
  • It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i’m watching my back for Ahnold.\n
  • It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i’m watching my back for Ahnold.\n
  • It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i’m watching my back for Ahnold.\n
  • Access.\nWorldwide, there are 835MM Smartphone users. \nThere are 5.6B Mobile subs in total. 7B people. 80% of everyone on the planet has a phone. It’s crazy.\nAwake Yet?\nSome day, most people’s primary device for interaction will be mobile.\n
  • Access.\nWorldwide, there are 835MM Smartphone users. \nThere are 5.6B Mobile subs in total. 7B people. 80% of everyone on the planet has a phone. It’s crazy.\nAwake Yet?\nSome day, most people’s primary device for interaction will be mobile.\n
  • Access.\nWorldwide, there are 835MM Smartphone users. \nThere are 5.6B Mobile subs in total. 7B people. 80% of everyone on the planet has a phone. It’s crazy.\nAwake Yet?\nSome day, most people’s primary device for interaction will be mobile.\n
  • Access.\nWorldwide, there are 835MM Smartphone users. \nThere are 5.6B Mobile subs in total. 7B people. 80% of everyone on the planet has a phone. It’s crazy.\nAwake Yet?\nSome day, most people’s primary device for interaction will be mobile.\n
  • 50% Adoption\n80% = saturation\n\nSource Asymco http://www.asymco.com/2012/04/11/when-will-smartphones-reach-saturation-in-the-us/\n
  • Even as the most rapidly adopted tech of all time, global smartphone penetration is < 10%\n\nSmartphones are becoming commodity. Android + Moore’s Law is making this possible.\nThis means that we’re still at the beginning of the mobile revolution. most phones aren’t smart today.\nThis is just in the US, where smartphone penetration is higher than most places\nGlobal Smartphone penetration is 10%\n\nhttp://www.asymco.com/2011/12/13/global-smartphone-penetration-below-10/\n
  • Even as the most rapidly adopted tech of all time, global smartphone penetration is < 10%\n\nSmartphones are becoming commodity. Android + Moore’s Law is making this possible.\nThis means that we’re still at the beginning of the mobile revolution. most phones aren’t smart today.\nThis is just in the US, where smartphone penetration is higher than most places\nGlobal Smartphone penetration is 10%\n\nhttp://www.asymco.com/2011/12/13/global-smartphone-penetration-below-10/\n
  • Even as the most rapidly adopted tech of all time, global smartphone penetration is < 10%\n\nSmartphones are becoming commodity. Android + Moore’s Law is making this possible.\nThis means that we’re still at the beginning of the mobile revolution. most phones aren’t smart today.\nThis is just in the US, where smartphone penetration is higher than most places\nGlobal Smartphone penetration is 10%\n\nhttp://www.asymco.com/2011/12/13/global-smartphone-penetration-below-10/\n
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  • In 2011, App usage time surpassed web usage. web is growing too, but it’s being dwarfed by app usage.\nSource: Flurry\n\n
  • In 2011, App usage time surpassed web usage. web is growing too, but it’s being dwarfed by app usage.\nSource: Flurry\n\n
  • Even web access via mobile is bigger than web access via computer.\n\nthe lesson here is that people are reaching for their device first.\n\n
  • Even web access via mobile is bigger than web access via computer.\n\nthe lesson here is that people are reaching for their device first.\n\n
  • Even web access via mobile is bigger than web access via computer.\n\nthe lesson here is that people are reaching for their device first.\n\n
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  • We’re just at the beginning. If the web growth rate is any indication, we’re still in somewhere between infant and toddler stage.\nMight be tempted to say, well mobile is adopted faster, so therefore companies are responding faster, but the truth is, the enterprise only moves so quickly. most businesses only move so quickly. \n
  • We’re just at the beginning. If the web growth rate is any indication, we’re still in somewhere between infant and toddler stage.\nMight be tempted to say, well mobile is adopted faster, so therefore companies are responding faster, but the truth is, the enterprise only moves so quickly. most businesses only move so quickly. \n
  • Instagram: No website.\nFacebook: Anyone know how much Facebook has lost today? < $29?? from $42/share\nThey haven’t been able to monetize Mobile.\n
  • Instagram: No website.\nFacebook: Anyone know how much Facebook has lost today? < $29?? from $42/share\nThey haven’t been able to monetize Mobile.\n
  • Instagram: No website.\nFacebook: Anyone know how much Facebook has lost today? < $29?? from $42/share\nThey haven’t been able to monetize Mobile.\n
  • Instagram: No website.\nFacebook: Anyone know how much Facebook has lost today? < $29?? from $42/share\nThey haven’t been able to monetize Mobile.\n
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  • The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
  • The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
  • The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
  • The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
  • The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
  • The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
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  • -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
  • -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
  • -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
  • -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
  • -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
  • -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
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  • outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there’s a second piece that is less obvious, and that’s in the enterprise space, in what the Enterprise has been calling “bring your own device.”\n\n
  • outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there’s a second piece that is less obvious, and that’s in the enterprise space, in what the Enterprise has been calling “bring your own device.”\n\n
  • outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there’s a second piece that is less obvious, and that’s in the enterprise space, in what the Enterprise has been calling “bring your own device.”\n\n
  • outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there’s a second piece that is less obvious, and that’s in the enterprise space, in what the Enterprise has been calling “bring your own device.”\n\n
  • outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there’s a second piece that is less obvious, and that’s in the enterprise space, in what the Enterprise has been calling “bring your own device.”\n\n
  • outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there’s a second piece that is less obvious, and that’s in the enterprise space, in what the Enterprise has been calling “bring your own device.”\n\n
  • outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there’s a second piece that is less obvious, and that’s in the enterprise space, in what the Enterprise has been calling “bring your own device.”\n\n
  • perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
  • perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
  • perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
  • perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
  • perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
  • perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
  • perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
  • Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they’ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
  • Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they’ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
  • Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they’ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
  • Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they’ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
  • Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they’ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
  • Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they’ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
  • -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
  • -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
  • -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
  • -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
  • -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
  • -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
  • -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
  • -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
  • -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
  • -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
  • -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
  • Need to talk about content distribution: music (rdio, spotify, muve, rhapsody), movies: netflix, amazon, etc.\n
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  • Huge opportunity for existing apps and infrastructure to be extended to mobile. Especially in the Enterprise, and the business services space.\n
  • Huge opportunity for existing apps and infrastructure to be extended to mobile. Especially in the Enterprise, and the business services space.\n
  • Huge opportunity for existing apps and infrastructure to be extended to mobile. Especially in the Enterprise, and the business services space.\n
  • Huge opportunity for existing apps and infrastructure to be extended to mobile. Especially in the Enterprise, and the business services space.\n
  • Just as with the web, the opportunities in mobile will evolve and new ones will be discovered.\n
  • Just as with the web, the opportunities in mobile will evolve and new ones will be discovered.\n
  • Just as with the web, the opportunities in mobile will evolve and new ones will be discovered.\n
  • Just as with the web, the opportunities in mobile will evolve and new ones will be discovered.\n
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  • Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
  • Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
  • Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
  • Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
  • Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
  • Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
  • Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
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  • Going mobile - A Technical Job Prep for Vassar Students

    1. 1. Going MobileSo Vassar Kids, Whatchoo Gonna Do?
    2. 2. bryan costanich
    3. 3. bryan costanichem: bryanc@xamarin.com
    4. 4. bryan costanichem: bryanc@xamarin.comtw: @bryancostanich
    5. 5. bryan costanichem: bryanc@xamarin.comtw: @bryancostanichhttp://www.slideshare.net/bryancostanich/
    6. 6. bryan costanich em: bryanc@xamarin.com tw: @bryancostanich http://www.slideshare.net/bryancostanich/º
    7. 7. You Want a Job.
    8. 8. You Want a Job.You’re Going to Have to Trust me on this.
    9. 9. You Want a Job.You’re Going to Have to Trust me on this.It’s not Hipster Chic.
    10. 10. You Want a Job.You’re Going to Have to Trust me on this.It’s not Hipster Chic.Student Loans
    11. 11. You Want a Job. You’re Going to Have to Trust me on this. It’s not Hipster Chic. Student Loans Or... Don’t be the “Trust Fund Kid.”º
    12. 12. Economy is Le Suck
    13. 13. Economy is Le SuckYet Tech Companies can’t find Enough Talent.
    14. 14. Economy is Le SuckYet Tech Companies can’t find Enough Talent.Enterprises Can’t Hire Fast Enough.
    15. 15. Economy is Le Suck Yet Tech Companies can’t find Enough Talent. Enterprises Can’t Hire Fast Enough. Mobile Developers are in Demand.º
    16. 16. Why Mobile?
    17. 17. Why Mobile?Why not focus on Web Dev? Derp.
    18. 18. Why Mobile?Why not focus on Web Dev? Derp.Or “Cloud Computing,” that’s sexxxy, right?
    19. 19. Why Mobile?Why not focus on Web Dev? Derp.Or “Cloud Computing,” that’s sexxxy, right?Both Important.
    20. 20. Why Mobile?Why not focus on Web Dev? Derp.Or “Cloud Computing,” that’s sexxxy, right?Both Important.Web Dev isn’t Going Away, but Market is Saturated.
    21. 21. Why Mobile? Why not focus on Web Dev? Derp. Or “Cloud Computing,” that’s sexxxy, right? Both Important. Web Dev isn’t Going Away, but Market is Saturated. Cloud Computing Powers Mobile, but is Specialized.º
    22. 22. The Importance of Mobile Computing
    23. 23. The Importance of Mobile ComputingIf you’re not paying attention to mobile, you’re not paying attention.
    24. 24. Evolution of Computing
    25. 25. Evolution of ComputingEnigma/WW2 Code-breaking
    26. 26. Evolution of ComputingEnigma/WW2 Code-breakingMainframe
    27. 27. Evolution of ComputingEnigma/WW2 Code-breakingMainframeDesktop
    28. 28. Evolution of ComputingEnigma/WW2 Code-breakingMainframeDesktopWeb
    29. 29. Evolution of ComputingEnigma/WW2 Code-breakingMainframeDesktopWebMobile
    30. 30. Evolution of Computing Enigma/WW2 Code-breaking Mainframe Desktop Web Mobile Wearable/R0b0ts/Skynetº
    31. 31. World Population No Mobile 1.4BMobile Subs bythe Numbers Mobile Subscribers 5.6B
    32. 32. World Population No Mobile 1.4BMobile Subs bythe Numbers5.6B Mobile Subscriptions Mobile Subscribers 5.6B
    33. 33. World Population No Mobile 1.4BMobile Subs bythe Numbers5.6B Mobile Subscriptions7B People on our Little Rock Mobile Subscribers 5.6B
    34. 34. World Population No Mobile 1.4B Mobile Subs by the Numbers 5.6B Mobile Subscriptions 7B People on our Little Rock 80% of everyone on the planet has a mobile phone! Mobile Subscribers 5.6Bº
    35. 35. Smartphones - Themost Rapidly AdoptedTechnology of All Time
    36. 36. Smartphones - The most Rapidly Adopted Technology of All Timeº
    37. 37. Global Phone Type 4 3.7BGrowth/ 3Beginning 2 1 0.6B 0 Feature Phones Smartphones
    38. 38. Global Phone Type 4 3.7BGrowth/ 3Beginning 2Global Smartphone Penetration: <10% 1 0.6B 0 Feature Phones Smartphones
    39. 39. Global Phone Type 4 3.7B Growth/ 3 Beginning 2 Global Smartphone Penetration: <10% US Smartphone Penetration: <50% 1 0.6B 0 Feature Phones Smartphonesº
    40. 40. Mobile is Drivinga Cultural Shift
    41. 41. Mobile is Driving a Cultural Shift App Time > Web Timeº
    42. 42. Online Access
    43. 43. Online AccessMobile > Web
    44. 44. Online Access Mobile > Web Users are reaching for their Mobile Device Firstº
    45. 45. The$Opportunity$App Market+ Ad Spends
    46. 46. The$Opportunity$ App Market + Ad Spends Growth is Exponentialº
    47. 47. Number of Websites Since Web InceptionWeb Growth
    48. 48. Number of Websites Since Web Inception Web Growth It Took 10 Years for Web Growth to Level Off Mobile is in its Infancyº
    49. 49. Mobile will Make andBreak Companies
    50. 50. Mobile will Make andBreak CompaniesInstagram - No Website - $1B
    51. 51. Mobile will Make and Break Companies Instagram - No Website - $1B Facebook - Mobile Fail, Stock Fail, Rebound happening now; Due to adsº
    52. 52. Point is...
    53. 53. Point is...Mobile is El Importanté.
    54. 54. Point is...Mobile is El Importanté.But It’s Important to Understand Where/HowMoney is Being Spent.
    55. 55. Point is... Mobile is El Importanté. But It’s Important to Understand Where/How Money is Being Spent. Help you Focus your Efforts - Can’t do All the Things.º
    56. 56. The Players + Their Value Chain
    57. 57. Platform Penetration
    58. 58. Platform PenetrationThe Big Blue Ocean
    59. 59. Platform PenetrationThe Big Blue OceanIt’ll be a Heterogeneous World
    60. 60. Platform PenetrationThe Big Blue OceanIt’ll be a Heterogeneous WorldLots of Room for Smartphone Growth
    61. 61. Platform PenetrationThe Big Blue OceanIt’ll be a Heterogeneous WorldLots of Room for Smartphone GrowthShakeout Has Largely Occured
    62. 62. Platform Penetration The Big Blue Ocean It’ll be a Heterogeneous World Lots of Room for Smartphone Growth Shakeout Has Largely Occured But the Game isn’t Over Yetº
    63. 63. Not Game-Over
    64. 64. Not Game-Over Players Can Still Emergeº
    65. 65. The ones that Matter
    66. 66. The ones that Matter
    67. 67. The ones that Matter
    68. 68. The ones that Matter
    69. 69. The ones that Matter The ones that Don’tº
    70. 70. Where is theMoney?
    71. 71. Where is the Money? Let’s Examine by Platformº
    72. 72. iOS
    73. 73. iOSStill the App King
    74. 74. iOSStill the App KingQuality Perception @ App Store
    75. 75. iOSStill the App KingQuality Perception @ App StoreBYOD in Enterprise
    76. 76. iOSStill the App KingQuality Perception @ App StoreBYOD in EnterpriseiPad, What?
    77. 77. iOSStill the App KingQuality Perception @ App StoreBYOD in EnterpriseiPad, What?App Millionaires are Largely History
    78. 78. iOS Still the App King Quality Perception @ App Store BYOD in Enterprise iPad, What? App Millionaires are Largely History Jobs are All Over the Placeº
    79. 79. Android
    80. 80. AndroidValue-less App Store
    81. 81. AndroidValue-less App StorePenetration is Huge
    82. 82. AndroidValue-less App StorePenetration is HugeOEM, OEM, OEM
    83. 83. AndroidValue-less App StorePenetration is HugeOEM, OEM, OEMB&N Nook, Amazon Kindle Fire, DOD
    84. 84. AndroidValue-less App StorePenetration is HugeOEM, OEM, OEMB&N Nook, Amazon Kindle Fire, DODApp Store Future. OEM Again
    85. 85. Android Value-less App Store Penetration is Huge OEM, OEM, OEM B&N Nook, Amazon Kindle Fire, DOD App Store Future. OEM Again Jobs are with the OEMsº
    86. 86. Windows, Et. al.
    87. 87. Windows, Et. al.Windows Phone + Windows Surface
    88. 88. Windows, Et. al.Windows Phone + Windows SurfaceEmerging App Store
    89. 89. Windows, Et. al.Windows Phone + Windows SurfaceEmerging App StoreNokia’s Big Bet
    90. 90. Windows, Et. al.Windows Phone + Windows SurfaceEmerging App StoreNokia’s Big BetAce up the Sleeve: XBox 360 - i.e.: Xbox Music
    91. 91. Windows, Et. al. Windows Phone + Windows Surface Emerging App Store Nokia’s Big Bet Ace up the Sleeve: XBox 360 - i.e.: Xbox Music Surface is a Huge Play for MS.º
    92. 92. BlackBerry
    93. 93. BlackBerryDown. Not _Quite_ Out?
    94. 94. BlackBerryDown. Not _Quite_ Out?Analysts Have Written Off
    95. 95. BlackBerryDown. Not _Quite_ Out?Analysts Have Written OffBlackBerry 10 - Who cares?
    96. 96. BlackBerry Down. Not _Quite_ Out? Analysts Have Written Off BlackBerry 10 - Who cares? Huge Emerging/3rd World Presenceº
    97. 97. PlatformTakeaways
    98. 98. No Monopoly HerePlatformTakeaways
    99. 99. No Monopoly HerePlatform Players: iOS, Android, and WindowsTakeaways
    100. 100. No Monopoly HerePlatform Players: iOS, Android, and WindowsTakeaways Different Opportunities on each Platform
    101. 101. No Monopoly HerePlatform Players: iOS, Android, and WindowsTakeaways Different Opportunities on each Platform Mobile Still in its Infancy
    102. 102. No Monopoly Here Platform Players: iOS, Android, and Windows Takeaways Different Opportunities on each Platform Mobile Still in its Infancy OEM Value Chain App Store Enterprise B&N Nook, Amazon Kindle Fire BYOD (Enterprise) App Store Military Ace: Xbox Content Distribution Platform Etc. Windows Surfaceº
    103. 103. Other Opportunities
    104. 104. ContentDistribution
    105. 105. ContentDistributionMusic: RDIO, Spotify, Rhapsody, Muve
    106. 106. ContentDistributionMusic: RDIO, Spotify, Rhapsody, MuveFilm+TV: Netflix, Amazon, etc.
    107. 107. Content Distribution Music: RDIO, Spotify, Rhapsody, Muve Film+TV: Netflix, Amazon, etc. Otherº
    108. 108. Mobile PurchaseTech
    109. 109. Mobile PurchaseTechStripe
    110. 110. Mobile PurchaseTechStripeSwipe
    111. 111. Mobile Purchase Tech Stripe Swipe Squareº
    112. 112. Value Add
    113. 113. Value AddExtend Existing Investments
    114. 114. Value AddExtend Existing InvestmentsApps
    115. 115. Value Add Extend Existing Investments Apps Infrastructureº
    116. 116. Unknown Opps
    117. 117. Unknown OppsJust as with the Web
    118. 118. Unknown OppsJust as with the WebCreativity Abounds
    119. 119. Unknown Opps Just as with the Web Creativity Abounds ??º
    120. 120. Teh. I’m Confused. And Intimidated.
    121. 121. So What do I do?
    122. 122. So What do I do?Start Building Apps
    123. 123. So What do I do?Start Building AppsTeam Up - UX/UI/Devs/Marketing
    124. 124. So What do I do?Start Building AppsTeam Up - UX/UI/Devs/MarketingStart Small
    125. 125. So What do I do? Start Building Apps Team Up - UX/UI/Devs/Marketing Start Small Publish Themº
    126. 126. How?
    127. 127. How?Xamarin.com - Download Free Version
    128. 128. How? Xamarin.com - Download Free Version docs.xamarin.com - run through getting started guidesº
    129. 129. Xamarin?Teh Hell iz That?
    130. 130. Xamarin? Teh Hell iz That?º
    131. 131. Xamarin Platform
    132. 132. One Language +Framework
    133. 133. One Language +Framework C#
    134. 134. One Language +FrameworkBasically a MUCH better Java C#
    135. 135. One Language +FrameworkBasically a MUCH better JavaLINQ C#
    136. 136. One Language +FrameworkBasically a MUCH better JavaLINQLambdas C#
    137. 137. One Language +FrameworkBasically a MUCH better JavaLINQLambdasTask Parallel Library (TPL) C#
    138. 138. One Language +FrameworkBasically a MUCH better JavaLINQLambdasTask Parallel Library (TPL)Compile-Time Checks C#
    139. 139. One Language + Framework Basically a MUCH better Java LINQ Lambdas Task Parallel Library (TPL) Compile-Time Checks C# Garbage Collectionº
    140. 140. Native Perf. + UX
    141. 141. Native Perf. + UXCompiles Down to Native Code
    142. 142. Native Perf. + UXCompiles Down to Native CodeNot Interpreted
    143. 143. Native Perf. + UXCompiles Down to Native CodeNot InterpretedAll Native UX Controls
    144. 144. Native Perf. + UXCompiles Down to Native CodeNot InterpretedAll Native UX ControlsFull Platform SDK Access
    145. 145. Native Perf. + UXCompiles Down to Native CodeNot InterpretedAll Native UX ControlsFull Platform SDK AccessiOS: Selectors/Obj-C Runtime
    146. 146. Native Perf. + UX Compiles Down to Native Code Not Interpreted All Native UX Controls Full Platform SDK Access iOS: Selectors/Obj-C Runtime Android: JNI Fast Enough for Gamesº
    147. 147. Reuse Story
    148. 148. Reuse Story
    149. 149. Reuse StoryC# Libraries
    150. 150. Reuse StoryC# LibrariesObj-C Bindings + Binding Projects
    151. 151. Reuse StoryC# LibrariesObj-C Bindings + Binding Projects.jar Bindings + Binding Projects
    152. 152. Reuse StoryC# LibrariesObj-C Bindings + Binding Projects.jar Bindings + Binding ProjectsC via pInvoke
    153. 153. Reuse Story C# Libraries Obj-C Bindings + Binding Projects .jar Bindings + Binding Projects C via pInvoke C++ via Cxxiº
    154. 154. Community +Support
    155. 155. Community +SupportHuge C# Community - 8MM Devs
    156. 156. Community +SupportHuge C# Community - 8MM DevsStackOverflow.com
    157. 157. Community +SupportHuge C# Community - 8MM DevsStackOverflow.comIRC + chat.xamarin.com
    158. 158. Community + Support Huge C# Community - 8MM Devs StackOverflow.com IRC + chat.xamarin.com Great Supportº
    159. 159. VS + MD
    160. 160. VS + MD
    161. 161. VS + MDVisual Studio
    162. 162. VS + MDVisual StudioMonoDevelop
    163. 163. VS + MDVisual StudioMonoDevelopDebugging
    164. 164. VS + MDVisual StudioMonoDevelopDebuggingAutoComplete
    165. 165. VS + MDVisual StudioMonoDevelopDebuggingAutoCompleteRefactoring
    166. 166. VS + MDVisual StudioMonoDevelopDebuggingAutoCompleteRefactoringProject Management
    167. 167. VS + MDVisual StudioMonoDevelopDebuggingAutoCompleteRefactoringProject ManagementIntegrated Source Control
    168. 168. VS + MD Visual Studio MonoDevelop Debugging AutoComplete Refactoring Project Management Integrated Source Control Designer + Integrationº
    169. 169. So Go Build Apps!
    170. 170. So Go Build Apps!º
    171. 171. Q&A

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