Getting started on Linkedin  Strategy and tactics for the future
What did people sayabout the first mobile phones  – Who would call me    anyways  – Who would I call  – Who would really w...
Conversations are the key driver of growthBut we are afraid to manage or join them.
We get scared so we focus on tacticsSource: http://www.slideshare.net/timho/social-media-basics-for-executives
Having a mobile phone is not astrategy it is a tool / a tactic…  “What is really important is what you   say when you are ...
The Basics: Social media is about sharing…• We share because we are human  – Social contact  – Understand / make sense  – ...
The 3 rules of social media• Law of the Few   – In a given process or system some people matter more     than others.• Sti...
Law of the Few
Who really counts… Hubs                                                                   Connectors ** This is Gaëtan Dug...
A few sticky ideas…  • Coca-Cola rots your bones –    you can use it to remove the    rust off a nail.  • The Great Wall o...
K=e*i           “e” = % that share   “i” = how many do they share with          k is the viral coefficientIf k > 1 you get...
Don’tover-thinkthings !!!
• Forget about everything people have said about social  media.   – Social media is just basic communication, like what yo...
Imagine a cocktail party…Ideas as a group (1 slide)                                                                  • Tal...
Be true, be consistent and  results will follow…Source: http://www.slideshare.net/timho/social-media-basics-for-executives
Now let’s talk about Linked in    You gotta be on Linkedin…
CompleteLinkedIn Profile:A headlineVanity URLRecommendationsIf you want to be seen as anexecutiveCommitted to doing things...
Relevant groups
7 7 secrets to make it easy…
1You can import all your contacts(and share your contacts)                           Link to you web mail    Link to you w...
2There are some easy tools
You can use linkedin Maps to      3identify, areas for improvement
You can identify the hubs…   3..
You can be popular letting others talk   4And flattering them…
5There are easy questions to ask•   Will someone care•   Sticky•   Action orientated•   Will the right people care (Contag...
How to Connect with People                     6      You Don’ t KnowFind common ground (LinkedIn Groups,Answers, etc.)Ask...
Most importantly                                                         7You don’t need to work that hard…30 Minutes on y...
Ideas into action• Complete your profile(s)• Build up your base  (People you know well, but also connectors)• Join some gr...
A profile checklist                                Company             Company        Contact   Vanity   Work         Reco...
A simple rule…how to decide which invitation you          will accept…   If you would take the time to talk to    the pers...
Are recommendations worth the time…    Yes… because you spot the real ones XXX was a diligent and         XXX rocked our o...
Linkedin might be your first stepsbut unlikely to be your last…Register your nameon other socialnetworks today…
Print thisUpdate your profileExpand contacts (import/invite)Talk 2X a month…Remember it isabout giving
Other Resources / Ideas
Looking for more ideas…• http://www.slideshare.net/360digitalinfluenc  e/ogilvy-on-social-media-for-b2b-companies• http://...
Need help ?• How we could help  – General presentations and trainings  – Development of a social media strategy  – A sound...
Getting started with linkedin
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Getting started with linkedin

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Strategy and tactics for the future
7 Secrets to using linked in.
Links to some other interesting presentations

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Transcript of "Getting started with linkedin"

  1. 1. Getting started on Linkedin Strategy and tactics for the future
  2. 2. What did people sayabout the first mobile phones – Who would call me anyways – Who would I call – Who would really want this Now mobiles are something we couldn’t imagine living without… In the future social media will be just as much a part of the way do business. It will be there everyday and simply part of what you do…
  3. 3. Conversations are the key driver of growthBut we are afraid to manage or join them.
  4. 4. We get scared so we focus on tacticsSource: http://www.slideshare.net/timho/social-media-basics-for-executives
  5. 5. Having a mobile phone is not astrategy it is a tool / a tactic… “What is really important is what you say when you are on the phone “
  6. 6. The Basics: Social media is about sharing…• We share because we are human – Social contact – Understand / make sense – Impress – Influence/ promote• In business we share – Happy stories – Advice – Complaints
  7. 7. The 3 rules of social media• Law of the Few – In a given process or system some people matter more than others.• Stickiness Factor – There are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of the information that can make a big difference in how much of an impact it makes.• Leveraged growth
  8. 8. Law of the Few
  9. 9. Who really counts… Hubs Connectors ** This is Gaëtan Dugas often referred to as "Patient 0" in AIDS research
  10. 10. A few sticky ideas… • Coca-Cola rots your bones – you can use it to remove the rust off a nail. • The Great Wall of China is the only man-made object that is visible from space. • You use only 10 percent of your brain.The laws of stickiness “SUCCES”Simple, Unexpected, Concete,Credible, Emotionaly, Story Based Ps. This is a great book 11
  11. 11. K=e*i “e” = % that share “i” = how many do they share with k is the viral coefficientIf k > 1 you get viral (exponential) growth (as long as there is room to grow..)
  12. 12. Don’tover-thinkthings !!!
  13. 13. • Forget about everything people have said about social media. – Social media is just basic communication, like what you do everyday.• Executives (and probably most “social media experts”) often focus too much on the channels. – Think about these channels as languages, they can be mastered easily but content and value of the conversation is all it matters.• As Seth Godin says: “Its a process, not an event.”
  14. 14. Imagine a cocktail party…Ideas as a group (1 slide) • Talk like you would talk to a friend • Candor is king • Contribute don’t spam • Consistency • Sharing and givingSource: David Armano (http://darmano.typepad.com/logic_emotion/2008/06/brand-stairway.html)
  15. 15. Be true, be consistent and results will follow…Source: http://www.slideshare.net/timho/social-media-basics-for-executives
  16. 16. Now let’s talk about Linked in You gotta be on Linkedin…
  17. 17. CompleteLinkedIn Profile:A headlineVanity URLRecommendationsIf you want to be seen as anexecutiveCommitted to doing things rightand getting the job done, whatdoes a partial profile say about you?
  18. 18. Relevant groups
  19. 19. 7 7 secrets to make it easy…
  20. 20. 1You can import all your contacts(and share your contacts) Link to you web mail Link to you web mail There is also an export Button…
  21. 21. 2There are some easy tools
  22. 22. You can use linkedin Maps to 3identify, areas for improvement
  23. 23. You can identify the hubs… 3..
  24. 24. You can be popular letting others talk 4And flattering them…
  25. 25. 5There are easy questions to ask• Will someone care• Sticky• Action orientated• Will the right people care (Contagious) Product Marketing 26 Bryan Cassady 07/08
  26. 26. How to Connect with People 6 You Don’ t KnowFind common ground (LinkedIn Groups,Answers, etc.)Ask for an introduction from someone youboth knowSee if the person you want to connect with isan open networkerExplain in your connection request who youare and why you want to connect
  27. 27. Most importantly 7You don’t need to work that hard…30 Minutes on your profileImport your contactsTwice a month write comments Comment on their comments. Start a discussion about their recommendation or update. LinkedIn: Active Business Networking Tool
  28. 28. Ideas into action• Complete your profile(s)• Build up your base (People you know well, but also connectors)• Join some groups, but plan it out (share the work)• Listen for while, then participate at least 2X a month• Build your coverage in groups (Basis for invite = shared group membership)• Learn to share and give – Check out the ANSWERS section and help out other LinkedIn members – RECOMMEND former co-workers and business colleagues.• Then give again and again … good things will come to people that give
  29. 29. A profile checklist Company Company Contact Vanity Work Reco- Visible Just 1 Foto Headline Link Website profile link Info URL History mmnedations Groups ProfileYou 1 -1 1 1 1 -1 -1 1 1 18 1Colleague 1 1 -1 1 -1 -1 -1 1 -1 3 0 2 profilesColleague 2 -1 1 -1 -1 1 1 -1 -1 9 14 1Colleague 3 -1 -1 -1 1 1 -1 1 -1 0 0 1Colleague 4 1 1 -1 -1 -1 -1 1 -1 0 1 1Colleague 5 1 -1 -1 1 -1 1 -1 1 0 14 2 profilesColleague 6 -1 1 1 1 1 1 -1 -1 4 2 3 profilesColleague 7 1 1 -1 -1 1 -1 -1 -1 9 11 1Colleague 8 -1 1 -1 -1 -1 -1 -1 -1 9 0 1
  30. 30. A simple rule…how to decide which invitation you will accept… If you would take the time to talk to the person at a cocktail party they are worth accepting…
  31. 31. Are recommendations worth the time… Yes… because you spot the real ones XXX was a diligent and XXX rocked our organization. dedicated employee. He was a Whenever we were short on valuable part of our team ideas we knew where to look and who would get things done
  32. 32. Linkedin might be your first stepsbut unlikely to be your last…Register your nameon other socialnetworks today…
  33. 33. Print thisUpdate your profileExpand contacts (import/invite)Talk 2X a month…Remember it isabout giving
  34. 34. Other Resources / Ideas
  35. 35. Looking for more ideas…• http://www.slideshare.net/360digitalinfluenc e/ogilvy-on-social-media-for-b2b-companies• http://www.slideshare.net/timho/social- media-basics-for-executives
  36. 36. Need help ?• How we could help – General presentations and trainings – Development of a social media strategy – A sounding board for new ideas Contact Bryan@Webjuicer.be 0475-860-757
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