KUDOShare Results

KUDOShare
Social Calm Pilot Program – sharing your appreciation
By Bryan Cheng

Results
>60 kudos shared
~2 week span (1 week event, 1 week page)
21 participants attending
55 kudo likes
18 kudo comments
17 page likes (old page)

Social Intervention
Facebook – connected to all your friends
@ Tagging – sends notification to people by default (unless setting turned off)
Posts show up in newsfeed – easy promotion, potential to snowball
Likes / comments – simple method for the people thanked to reply

Facebook Page – 1stInteration
Can use Facebook as KUDOShare page
Can suggest to friends and promote with ad
Can highlight posts made by the page
Flaws –
No notifications when posting or @tagging
No means of mass communication
Wall and info page separated into different tabs

Facebook Event – 2nd Iteration
Can invite friends easily and send them notification
Posting in the event and @tagging shows up on both people’s walls and also sends the tagged friend a notification w/ hot trigger
Can message all invited participants whether attending, maybe, or not replied
Event not yet replied will show up in the corner of the home page in upcoming events

Facebook Event - Flaws
Mass messaging can be regarded as spam
Also a hot trigger to link to the event
Events often ignored, not a real event
Facebook groups another option
Cannot invite non-friends
People attending can invite their friends
Friends of friends can see it on their newsfeed

How
Invited ~30 close friends to the pilot program
Posted myself and asked immediate friends to post to get the wall started
Needed to message and send out reminders several times in the beginning to get people to post kudos
People posting often led to others to post as well
Couple others trickled in and attended the event without being invited

Conclusion
People appreciate being thanked
Kudos are simple & fun to post esp. on Facebook
Positive feelings reduce stressful thinking
THANK YOU for your time!

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KUDOShare Results

by Bryan Cheng on Jun 03, 2011

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KUDOShare Results — Presentation Transcript