Adam Mickiewicz University Building Virtual Enterprise based on existing workflow technologies Rafał Renk WfMC Forum Poland 2007 BPM In Practice October 8-9th, Poznań, Poland

A genda What is VISP? Why VISP? VISP Virtual Enterprise Processes in VISP High Level Architecture VISP and SOA General Technical Architecture Summary

What is VISP?

Why VISP?

VISP Virtual Enterprise

Processes in VISP

High Level Architecture

VISP and SOA

General Technical Architecture

Summary

Basic project information Project participants: Perceval (Belgium) Telscom (Switzerland) Eozen (Luxembourg) Valtech (France) UAM (Poland) Eworx (Greece) FhI Fokus (Germany) Mobiltek (Poland) WUT (Romania) ICCS (Bulgaria) Project name: VISP (Virtual ISP) Project type: Specific Targeted Research Project Start date: November 1, 2005 D uration: 32 months Total budget c.a. : 3,5 mln € More information: www.visp-project.org

Project participants:

Perceval (Belgium)

Telscom (Switzerland)

Eozen (Luxembourg)

Valtech (France)

UAM (Poland)

Eworx (Greece)

FhI Fokus (Germany)

Mobiltek (Poland)

WUT (Romania)

ICCS (Bulgaria)

What is VISP VISP is an IST FP6 Research and Development project whose objective is to develop a software platform enabling a cluster of SMEs to collaborate and operate as a single business entity , in multiple dynamic business models , for the automated production of tailored ISP solutions adapted to local business needs

VISP is an IST FP6 Research and Development project whose objective is to develop a software platform enabling a cluster of SMEs to collaborate and operate as a single business entity , in multiple dynamic business models , for the automated production of tailored ISP solutions adapted to local business needs

Why - Where does it come from? LLU didn't really succeeded for small ISPs Access infrastructure still closed to these ISPs for scalability reasons. Cost structure often directly proportional to the area size to be covered. Small ISPs don't have the customer density but have to cover all areas. Constrained by reselling wholesale services of incumbent operators. Struggle to lower prices on typical added-value services E.g. e-mail, hosting, DNS, firewall, backup, etc. Some are becoming expensive to provide: spam filtering, regulation, etc. These services are monolithic and easy to compete with. Solution: try to differentiate by offering tailored services SMEs are more flexible than large companies. SMEs are stronger at local business

LLU didn't really succeeded for small ISPs

Access infrastructure still closed to these ISPs for scalability reasons.

Cost structure often directly proportional to the area size to be covered.

Small ISPs don't have the customer density but have to cover all areas.

Constrained by reselling wholesale services of incumbent operators.

Struggle to lower prices on typical added-value services

E.g. e-mail, hosting, DNS, firewall, backup, etc.

Some are becoming expensive to provide: spam filtering, regulation, etc.

These services are monolithic and easy to compete with.

Solution: try to differentiate by offering tailored services

SMEs are more flexible than large companies.

SMEs are stronger at local business

Why service tailoring in particular? Two ways to reach profitability according to Porter Commoditize the services and go as quickly to the right as possible. To play in a niche market: almost infinite number of small players. Market Share Profitability Small players Big players Niche markets, exceptional services, premium price Commodity services (mass market), lower prices, use efficiency of scale VISP: niche market of tailored services The famous Michael Porter's curve Challenge: getting bigger but not getting more profitable Challenge: specializing but not getting more profitable

Two ways to reach profitability according to Porter

Commoditize the services and go as quickly to the right as possible.

To play in a niche market: almost infinite number of small players.

What means service tailoring? 1) Select available ISP service like VoIP 2) Decompose ISP service into reusable parts 3) Compose new ISP service from the available parts – Service tailoring ( orchestration ) T oo many services (parts) to be done alone: cluster of partners ! VISP Service Architect

What is a VISP Virtual Enterprise ? Community or Virtual Enterprise Internal trading (economic models, new workflows) Partners are independent organisations (SMEs) with their own business objectives and strategies. Business and technical workflows are required inside of the cluster with a common unique portfolio of services . Every partner can sell services offered by all others and each new partner makes the Virtual ISP more attractive, stronger and resilient . Ally : entity whose products and/or services help to enhance the demand of the cluster. Supplier : entity from which the cluster or any other entity obtains goods, services or information. VISP cluster Supplier 1 Supplier 2 Supplier 3 Ally 1 Ally 2 Customer 1 Customer 2 Customer 3 Partner 1 Partner 3 Partner who is itself a cluster External trading (business model, classical Supply Chain Management and workflows)

Partners are independent organisations (SMEs) with their own business objectives and strategies.

Business and technical workflows are required inside of the cluster with a common unique portfolio of services .

Every partner can sell services offered by all others and each new partner makes the Virtual ISP more attractive, stronger and resilient .

Ally : entity whose products and/or services help to enhance the demand of the cluster.

Supplier : entity from which the cluster or any other entity obtains goods, services or information.

Automating as much as possible - t ranslation of BPMN diagrams into executable BPEL Business and Technical processes

Automating as much as possible - t ranslation of BPMN diagrams into executable BPEL

High level architecture

Main technical choices - SOA BPMN and BPEL process modeling and execution WebServices « KISS » inside – SOAP over HTTP With WS-Addressing « Business ready » outside WS-ReliableMessaging WS-Security WS-Notification Services Data repositories Mediation with Network elements and ERPs

BPMN and BPEL

process modeling and execution

WebServices

« KISS » inside – SOAP over HTTP

With WS-Addressing

« Business ready » outside

WS-ReliableMessaging

WS-Security

WS-Notification

Services

Data repositories

Mediation with Network elements and ERPs

SOA Principles during Service Instantiation in VISP 2) Request orchestrated ISP service 1) Announce available ISP service building blocks 3) Discover , select and configure appropriate ISP service building blocks 4) Consume instantiated ISP service 5) Superwise and reconfigure ISP service building blocks VISP Customer VISP Mediator & Controller VISP Partners

General t echnical architecture

Summary VISP is a project whose objective is to develop a software platform enabling a cluster of SMEs to collaborate and operate as a single business entity Problems with openning telecommunication market for small ISP Service tailoring (decomposition) Intersection of two worlds: workflow and telecom technologies. Two platforms: modelling and execution VISP uses BPMN nad BPEL VISP is based on SOA

VISP is a project whose objective is to develop a software platform enabling a cluster of SMEs to collaborate and operate as a single business entity

Problems with openning telecommunication market for small ISP

Service tailoring (decomposition)

Intersection of two worlds: workflow and telecom technologies.

Two platforms: modelling and execution

VISP uses BPMN nad BPEL

VISP is based on SOA

Thank you! Any questions?