Grupo fleury café da manha - qbr - maio - bruno

  • 114 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
114
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Um pouco sobre o Linekdin....
  • Um pouco sobre o Linekdin....
  • Um pouco sobre o Linekdin....
  • Um pouco sobre o Linekdin....
  • We use your talent brand reach and talent brand engagement to measure your talent brand index.
    Talent brand index measures your ability to engage the potential candidates who know about you. It measures your attractiveness among external talent.
    Your talent brand index is x%, and we will use this number to benchmark and compare your employer brand to peers, over time, and across functions and geographies.
  • We can measure your talent brand index vs your talent peers.
    Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.
    The stronger your brand, the easier it is for you to attract the right candidates to your roles.
  • This measures # of engaged members vs peers
    However, this measure does not control for company size; the stronger your brand, the easier it will be to attract the right candidates to your roles.
  • We can also use talent brand index to determine where to focus your employer branding efforts.
    For example, for your functions on the left of this graph, you have an easier time hiring talent, but for the functions to the right of this graph, it has been more difficult finding talent to fill your roles.
  • Talent brand index can also assess the strength of your employer brand across the geographies where you are looking to hire. Given LinkedIn’s global pool of talent, we can help you boost your employer brand among the audiences where you need it most.
  • We can help you track your employer brand over time. Brand is not something that changes overnight– rather, it is something that needs to be cultivated over time.
    As you invest in your employer brand, LinkedIn can help you assess the effectiveness of your employer branding efforts both on and off LinkedIn– using the talent brand index.
  • InMails sent by your Recruiter users.
  • InMail response rate is the percentage of InMails sent by your Recruiter users that were accepted by the recipient.
  • Shows the number of unique jobs that were active on LinkedIn for your company each month.
  • Passive candidate recruiting is a key to success.
    Because LinkedIn is a professional network, it’s home to both passive and active job seekers
    Getting passive candidate sourcing right is critical to achieving your recruiting goals
    Many of today’s best candidates are not looking for a job
    However Recruiting passive candidates requires a very different approach from recruiting active candidates
    While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking.
    They’ll listen to opportunities, but only if it’s the right opportunity for them.
    Active candidates are also an important source of hire, but LinkedIn helps you access BOTH these candidates and these tens of millions of passive candidates can’t be reached anywhere else
    LinkedIn is the only platform that can help you recruit both passive and active candidates
  • Understand how effectively you are using the platform compared to your peers
  • By learning about the evolution of recruiting, you can assess where your organization is today and where are your largest opportunities to improve.
    Many companies are moving toward a model where they’re developing sourcing expertise in-house, using automation to personalize their job opportunities, ensuring the right talent brand is in front of the right individuals and arming their recruiters with access to the right talent pools. They are moving away from a reactive, traditional model and towards a proactive, strategic approach (Note: From bottom to top, each row in the framework represents a recruiting capability):
    SOURCING: From agency reliance  to developing in-house sourcing and pipelining expertise
    JOBS: From post-and-pray  to targeted & personalized job matching
    BRAND: From no consideration of talent brand  to developing an employer branding strategy
    METRICS: From no metrics established  to using talent data to improve recruiting effectiveness and ultimately shape business strategy
    LinkedIn can help clients to identify their current position and put together a custom solution to focus on specific needs.
    Many clients will start at the “Developing” stage
    The LinkedIn Core Solution helps get them to “Foundational.” This is a necessary first step.
    Clients already using the LinkedIn Core products can then think about more advanced strategies to get to the “Strategic” stage in the longer term (e.g., through Student recruiting, Campaign media, Branding Accelerator, Followers, etc.)

Transcript

  • 1. Relacionamento com Clientes Corporativos
  • 2. Suporte à estratégia da área de Aquisição de Talentos • Garantir o uso e a satisfação • Fornecimento de dados • Projetos e Campanhas
  • 3. Produtos
  • 4. Recruiter Destaque o que você tem de melhor
  • 5. Jobs Slots Encontre os melhores candidatos ativos e passivos HR ManagerProduct Marketing ManagerJava Engineer Amazon Sr. Java Engineer Java Engineer JOBS YOU MAY BE INTERESTED IN Product Marketing Director Gap Inc. Sá Cavalcante CSC Pa Product Marketing Manager JOBS YOU MAY BE INTERESTED IN Sá Cavalcante CSC Pa JOBS YOU MAY BE INTERESTED IN Bank of America Sá Cavalcante CSC Pa HR Manager HR Manager
  • 6. Página de Carreira Destaque o que você tem de melhor
  • 7. Anúncios Trabalhe Conosco Anuncie nos perfis de seus funcionários HR Manager
  • 8. Qual o Impacto da sua Marca Empregadora?
  • 9. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent Brand Index can measure your talent brand What percent of people who know about you show an interest? Talent Brand Index = Talent Brand Engagement Talent Brand Reach Talent Brand ReachTalent Brand Reach Talent Brand EngagementTalent Brand Engagement Talent 345,572345,572 membersmembers membersmembers 152,210152,210 Grupo Fleury 44% 10
  • 10. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can compare your Talent Brand Index vs peers Employer of choice Weaker talent brand Peers: 51of 11 • Concorrente 1 Concorrent e 2 Concorrent e 3. Concorrent e 4
  • 11. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can see how many members have engaged with your company vs your peers Peers: 12 • Concorrente 1 Concorrent e 2 Concorrent e 3. Concorrent e 4
  • 12. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your Talent Brand Index varies across the functions you are looking to hire… TalentBrandIndex Talent easiest to engage Talent hardest to engage 13
  • 13. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS …and across the geographies where you have a presence Talent easiest to engage Talent hardest to engage TalentBrandIndex 14
  • 14. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn can help you build your talent brand andLinkedIn can help you build your talent brand and accelerate your ability to attract top talentaccelerate your ability to attract top talent We can track how your Talent Brand Index progresses over time 15
  • 15. Indicadores
  • 16. 1. Vagas Postadas + Candidaturas 2. Visitas às Páginas, Perfis de Colaboradores 3. Seguidores 4. Notícias e Updates Postados
  • 17. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your recruiters have connected with talent on LinkedIn InMails SentInMails Sent Recruiter Monthly InMails Sent per Seat4646 InMail Response Rate* 18 *Average for time period shown in graph 40%40%
  • 18. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Peers are also connecting with target talent on LinkedIn Peers: • Concorrente 1 Concorrent e 2 Concorrent e 3. Concorrent e 4 53of Recruiter InMail Response RateInMail Response Rate 19 Data is the average for the time period shown in the previous slide
  • 19. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS You are utilizing the LinkedIn Jobs Network… 1919 86.0%86.0%Average open Jobs per Month* Open JobsOpen Jobs Jobs 20 Job Slot Utilization Rate* bs posted in one month Utilization Rate: Average Daily # of Open Jobs / Job Slots hown in graph
  • 20. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 304304 …and you are reaching talent at scale 5,7535,753 Jobs Job ApplicationsJob Applications Average Monthly Applications* Average Applications per Job* 21 plications initiated on LinkedIn.com (includes applies and apply clicks) d shown in graph
  • 21. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS This is how your Jobs reach compares to peers Peers: 51of Jobs Job Applications per JobJob Applications per Job 22 • Concorrente 1 Concorrent e 2 Concorrent e 3. Concorrent e 4
  • 22. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent engages with your brand on LinkedIn 7878Career Page Views / 100 employees* Career Page Career Page TrafficCareer Page Traffic 23 *Average for time period shown in graph
  • 23. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your team is hiring LinkedIn members today 25%25% ActiveActive 75%75% PassivePassive 300M+ Members worldwide 200200 LinkedIn members last year You hired over 24
  • 24. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS You are influencing hires through your investment 25
  • 25. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your peers are also impacting hires through LinkedIn Peers: 51of Hires Influenced by LinkedInHires Influenced by LinkedIn 26 • Concorrente 1 Concorrent e 2 Concorrent e 3. Concorrent e 4
  • 26. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • 27. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • 28. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • 29. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • 30. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  • 31. Estratégia na Atração de Talentos
  • 32. Jan a Dez 2013 Contratações
  • 33. Jan a Dez 2013 Contratações
  • 34. Como ajudamos a medir o ROI?
  • 35. Jan a Dez 2013 INpact
  • 36. Modelo de Maturidade da área de Aquisição de Talentos