Social tv - Munich january 2014

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RTL Belgium Second Screen "Connect" project presented at RTL Group Social TV Roundtable in Munich (01 2014).

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Social tv - Munich january 2014

  1. 1. RTL Belgium – Bruno Renkin Social TV – CONNECT Social TV – CONNECT 1
  2. 2. RTL Belgium Social TV – Devices Available on Tablets, Smartphones & desktops 2
  3. 3. RTL Belgium Social TV – OS Available on iOS & Android 3
  4. 4. RTL Belgium Social TV – Content Formats Interviews, videos, detailed weather, recipes, multi-cam… 4
  5. 5. RTL Belgium Social TV – Social Networks Social networks: moderated Twitter feed, FB + CIL 5
  6. 6. RTL Belgium Social TV – Interactivity Interactions: Chose end (H5-0), Buzzer + voting (Got Talent), Polls (News), Quiz (Farmer), Gamification (Idol, Top Chef)… 6
  7. 7. RTL Belgium Social TV – Advertizing Connect Ad format – Live trigger + Fingerprint Showbox Overlayer Timeline 7
  8. 8. RTL Belgium Social TV – Advertizing Connect Ad format – Micro-site 8
  9. 9. RTL Belgium Social TV – Statistics Statistics 2013 - X50.000 installed Apps X0.000 to XX.000 new user / month X5.000 to XX.000 active user / month X0.000 to XX5.000 sessions / month - X30.000 New SSO accounts created (Total X30.000) 9
  10. 10. RTL Belgium Social TV – Statistics Statistics 2013 (apps only) - On average XX.500 Active Users / Day - When Connect : XX.200 (Av) - Got Talent : XX.100 (XX,5% TV audience) - Top Chef: XX.400 - Connect leads to 50% to 230% uplift 10
  11. 11. RTL Belgium Social TV – Statistics TV Driven Belgium’s Got talent January February March April May June July August September October November 11
  12. 12. RTL Belgium Social TV – Statistics iOS 65% - Android 35% Sessions Sessions XX0.000 / month iPad / Mini / iPhone : 40 / 10 / 50 Wi-Fi: 75% M / W: 50 - 50 XX5.000 / month Tab / Phab / Phone : 35 / 15 / 45 Wi-Fi: 85% M / W: 52 - 48 12
  13. 13. RTL Belgium Social TV - Technology Overview of Technology Platform • Dedicate Native Apps • Amazon EC2, S3, RDS (MySQL), Route53 • XML feed + HTML5 RD Webviews (trivia, quiz…) • 3rd Party teams 13
  14. 14. RTL Belgium Social TV - Technology Experience & Learnings • Development Processes: long, iterative -> Native + Webviews • Testing: time-consuming, painful Scalability: uneasy, costly • Monitoring / Reporting: difficult 14
  15. 15. RTL Belgium Social TV - Technology Technology / Challenges • TV integration (tech + culture) • Meaningful Analytics • Devices fragmentation • Legacy (app vs. web) • Truly immersive / complementary content • Resource intensive 15
  16. 16. RTL Belgium Social TV - Technology Snap! Share on Facebook, Twitter or by Mail short clips (45’) from live linear TV 16
  17. 17. RTL Belgium Social TV - Technology Thank you! CONNECT THANK YOU FOR YOUR ATTENTION 17 17

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