Integrated Marketing: Beyond the Toolkit

TED M ARKET ING: INT EGRA BE H T T NLDT YEOOO KI TIM KINNEY & ALIERA PETERSON BRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR

W HO AM I?

E ARO YOU W HO HAT D W W U YOANT? AND

WH AT DO I WA NT?

THE TOO LB OX B W ADS W S L EB EM OIAL O TW E HC R S ER IN AIL ITT ER G HU E C D MM AR RO A O B R C OI CE T PR DA ES SR ERE FBSITEN EL EAR C NE OW LOGO SE

S eek out your audience. O bserve their conversation. C reate your action plan. I mplement your action plan. A nalyze reach and effectiveness. L earn from your mistakes & success.

SEEUR UD YO UTE. KAOIENC ere do th ey hang o ut online?) (Wh Twitter Facebook MySpace Linked In

O BSE C E RVONVE H EIIR. TRSAT ON ce talking about?) (What is y our audien

CR EATE YOUR AC TIO NP LAN verarching strategies) (Mak e sure to channel o

IMP LEME NT YOUR AC TIO NP LAN

AN & R E AC H L YZE ENESS AEFFECTIV ines for fut ure ef forts) (Establish ing basel

E N ARTAKES LOUR MIS Y RUCCM ES F& S O ESS

C AMPAIGN EX ERC ISE

Integrated Marketing: Beyond the Toolkit

by Brunet-García Advertising on Nov 13, 2009

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