Noel shield, developing a national halal brand, ihmc 2010 day1 session1
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  • 1. DEVELOPING A NATIONAL BRAND
  • 2. LAUNCH
    • IHPE 31 July 2009
  • 3. Criteria for Success in Brand Development
    • Right Target Market
    • Correct Product Selection
    • Correct Production Processes
    • Solid Certification Procedures
    • Dedication
    • Hard Work
    • Capital
    • Follow Through – Success
    • Cut Corners – Imminent Disaster
  • 4. Certification Marque
  • 5. Brunei Halal Commercial Brand
  • 6. Credible Certification System
    • Credible Certification System based on highest standards of Islamic Principles
    • A system that is an act of Government
    • Audited by Brunei Halal auditors from the Religious Council
    • Strong Technical inspection and audit system
    • Commercial Standards – ISO, HAACP, BRC
    Auditors in China
  • 7. Target Market - Consumer
    • Demographics
    • Confidence in System
    • Brand Recognition
    • Consumer Requirements
    • Rules and Regulations
    • Research
  • 8. Product Selection
    • Consumer Demands
    • Product Selection & Profiles – Taste Texture
    • Manufacturer Selection
    • Production Region
    • Logistics
    • Certification Systems
    • Packaging Design
  • 9. Sales & Marketing
    • Partners
    • Brand Marketing
    • Event Marketing
    • Regional Activities
    • Brand Ownership – Corporations – Community
    • CAPITAL
  • 10. Cooking from the Heart Competition
  • 11. Hari Raya Gift Hampers