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National Speakers Association Branding Presentation
 

National Speakers Association Branding Presentation

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I was lucky enough to be invited to speak on branding at the National Speakers Association meeting in Philadelphia. Here’s the outline of the presentation I made.

I was lucky enough to be invited to speak on branding at the National Speakers Association meeting in Philadelphia. Here’s the outline of the presentation I made.

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    National Speakers Association Branding Presentation National Speakers Association Branding Presentation Presentation Transcript

    • Your brand is NOT
 about you. © 2013 BRUCE TURKEL All Rights Reserved
    • @BruceTurkel
    • @BruceTurkel Exclusive Speaker Note #1: (Make it easy for audience to promote you)
    • Exclusive Speaker Note #2: (Name everything you create and promote)
    • Exclusive Speaker Note #3: (Use gratuitous children and animal shots often)
    • People don’t buy
 what you do. They buy who you are.
    • Exclusive Speaker Note #4: (Historical references add gravitas)
    • The three brand myths 
 that hold you back.
    • 1. The Myth of Uniqueness.
    • 2. The Myth of Competency.
    • 3. The Myth of Mindfulness.
    • So Let’s Learn From The Big Boys…
    • YES WE CAN.
    • A good brand
 makes people feel good. 
 about themselves.
    • A great brand
 makes people feel good 
 about themselves.
    • All About Them.
    • Your brand is NOT
 about you. © 2013 BRUCE TURKEL All Rights Reserved
    • @BruceTurkel Exclusive Speaker Note #5: (Remember to make it easy for audience to promote you)
    • @BruceTurkel Exclusive Speaker Note #6: (Always make it easy for audience to promote you)