Social commerce

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Social commerce

  1. 1. ) • 3 • 3 • 6RFLDO FRPPHUFH •
  2. 2. 6RFLDO PHGLD0HGLD50 E Social CRM(FRPPHUFH 6RFLDO FRPPHUFHSDPHQW 6RFLDO SDPHQW 6RFLDO79
  3. 3. Social Commerce is… a transformation“Just as e-commerce transformed retail, social media transforms e-commerce by changing people’s expectations.” Mitch Joel - April 21, 2010 - Social Commerce Summit
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  13. 13. master datamanagement for social identities
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  18. 18. Facebook Credits / Target Facebook Credit , Tesco 24823 Facebook /Facebook ü Ó öÖFacebook/ 1 / FacebookConnect / 3 Facebook Credits Ü/
  19. 19. / Facebook Credit )ü Ð / / Ü/ FacebookÐ 8% 3 30% Facebook Credit QQ ë
  20. 20. PayPal PayPal eBay% 7 · eBay 2010 PayPal 8% eBay 8% 37%
  21. 21. Ð : Ð % : Ð11 2 Facebook ( EA 5 FacebookCredit ( % Zynga Ð ## ----
  22. 22. Social Commerce…
  23. 23. Social Commerce… a definition A subset of electronic commerce that involves using social media,online media that supports social interaction and user contributions,to assist in the online buying and selling of products and services.”
  24. 24. This has led to an answer to…What do my friends think of this product?
  25. 25. Synchronous shopping… “just like in real life”
  26. 26. adding valuebetween networksand vendors
  27. 27. Social storefronts… “put the shop in the street”
  28. 28. Consumersdiscussing products
  29. 29. Add on-line features to off-line products…
  30. 30. Offer added value for existing customers…
  31. 31. :18710165627QQ:383268630 @ Twitter:@along5418
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