Originally presented at Arabian Travel Market in May 2015.
This session focussed on how you should get social media working for your travel business - it included all the latest trends and hottest tips to benefit your business.
For more information on our social media services please visit www.gingerjuice.co.uk or email hello@gingerjuice.co.uk
For more information on Bruce Martin including public speaking availability, please email bruce@gingerjuice.co.uk or visit http://www.gingerjuice.co.uk/social-media-agency-for-travel-and-tourism/social-media-consultant-bruce-martin/
2. These slides are from an original presentation by Bruce
Martin at Arabian Travel Market, Dubai, May 2015
3. Ginger Juice Social Media…
Some of our clients…
Visit www.gingerjuice.co.uk for a full
list & case studies
4. Making Social Media Work for You
Why is social media important?
Where should we be posting?
What should we say?
When should we say it?
How do we get noticed?
Who knows what’s coming next?!
17. Facebook said this in November 2014
People told us they wanted
to see more stories from
friends and Pages they
care about, and less
promotional content.
18. What should you do?
•Be helpful & informative
•Be generous (share some ‘secret sauce’)
•Be fun
•Be responsive
•Be passionate
•Be human
19. Think Mobile
This video was featured in the live presentation
https://www.youtube.com/watch?v=jdpQir1sqiQ
23. Scroll Stoppers: Images
Blog posts with images
receive 94% more views
Facebook posts with an image get
100% more shares
Tweets with an image get
28% more retweets
Buffer 2015
The power of the online image! >
27. When to post?
•Post when your customers are online
- not when it suits you
•late afternoons, evenings, weekends
- not mornings
•Schedule your posts < try “BufferApp”
31. • Facebook has changed
• Only 5%-10% of your fans
might see your posts
• Build a relevant audience
• Don’t be ‘busy fools’
• Post less, but post smart
• Boost important or good posts
Micro Advertising
32. • Delivers Facebook newsfeed posts to only your email database
• Great for event marketing & engaging warm leads
Custom Audiences
35. Twitter Competitions
• Our competition for Motel One was a
huge success
• £200 outlay
• 217,000 real impressions
• 5,000+ tweet engagements
Contact us on hello@gingerjuice.co.uk
to see how we can bring similar results
to your business!
36. HOT Twitter tip: Cards
8,000+ impressions for £0.00 – seriously! Ask us how
42. Platforms Mature
Snapchat
100 million monthly active users
400 million snaps sent per day
Snapchat Discover - a “storytelling format that puts the narrative first”.
43. Platforms Mature
Instagram
300 million monthly active users
1 billion ‘likes’ per day
Disney 1.6m
Australia 1.3m
Dubai 830k
Emirates: 456k
Mexico 7k
Kuoni 2k
Rezidor 1.7k
IHG 0.5k
Advertising coming soon!