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Bruce Martin
www.GingerJuice.co.uk
bruce@gingerjuice.co.uk
@brucemartin
Social Media Solutions
for Travel
The latest trends and
hottest tips to benefit
your business
These slides are from an original presentation by Bruce
Martin at Arabian Travel Market, Dubai, May 2015
Ginger Juice Social Media…
Some of our clients…
Visit www.gingerjuice.co.uk for a full
list & case studies
Making Social Media Work for You
Why is social media important?
Where should we be posting?
What should we say?
When should we say it?
How do we get noticed?
Who knows what’s coming next?!
is social media important?
Slide via
We Are Social
Slide via
We Are Social
© Ginger Juice 2015
Social media can spark interest
at the start of the customer
journey and remove doubt
at the end – Bruce Martin 2015
WHERE?should you post?
Social Media Solutions for Travel
Social Media Solutions for Travel
 Audience
 Advertising
 Web Traffic
 eCommerce
is great because…
Social Media Solutions for Travel
WHAT?
should you post?
No-one likes Cold Calls or Spam
so avoid promotional posts
Facebook said this in November 2014
People told us they wanted
to see more stories from
friends and Pages they
care about, and less
promotional content.
What should you do?
•Be helpful & informative
•Be generous (share some ‘secret sauce’)
•Be fun
•Be responsive
•Be passionate
•Be human
Think Mobile
This video was featured in the live presentation
https://www.youtube.com/watch?v=jdpQir1sqiQ
Slide via
We Are Social
of social media
time is spent
on mobile
devices
Digital Marketing Magazine 2015
60%
Create ’Scroll Stoppers’
Scroll Stoppers: Images
Blog posts with images
receive 94% more views
Facebook posts with an image get
100% more shares
Tweets with an image get
28% more retweets
Buffer 2015
The power of the online image! >
Scroll Stoppers
•Mobile friendly
•Use great images
•Avoid long text
•Be clear
• Free
• Easy to use
• Huge range of $1 images
Great Graphics
With Canva
www.canva.com
TIMING
When to post?
•Post when your customers are online
- not when it suits you
•late afternoons, evenings, weekends
- not mornings
•Schedule your posts < try “BufferApp”
When Travel Gossip’s 6,000+ Twitter followers are online …
Post times of a leading travel supplier in 2014 …
Social Media Solutions for Travel
• Facebook has changed
• Only 5%-10% of your fans
might see your posts
• Build a relevant audience
• Don’t be ‘busy fools’
• Post less, but post smart
• Boost important or good posts
Micro Advertising
• Delivers Facebook newsfeed posts to only your email database
• Great for event marketing & engaging warm leads
Custom Audiences
Retargeting
© Ginger Juice 2015
Boost Posts Superb value!
Twitter Competitions
• Our competition for Motel One was a
huge success
• £200 outlay
• 217,000 real impressions
• 5,000+ tweet engagements
Contact us on hello@gingerjuice.co.uk
to see how we can bring similar results
to your business!
HOT Twitter tip: Cards
8,000+ impressions for £0.00 – seriously! Ask us how 
Who knows the
future?
Emerging
Trends in
Social Media
Social TV
• Event coverage
• Product launches
• Q&A
• Exclusive access
• Live travel viewpoints
Video Power
NZ Dronie video:
https://www.youtube.com/watch?v=DdPmc0RflHo
Social Advertising
$23 billion in 2015
In-Social Purchases
Buy Buttons For Travel?
• Flights
• Hotels
• Insurance
• Tours
• Food
Platforms Mature
Snapchat
100 million monthly active users
400 million snaps sent per day
Snapchat Discover - a “storytelling format that puts the narrative first”.
Platforms Mature
Instagram
300 million monthly active users
1 billion ‘likes’ per day
Disney 1.6m
Australia 1.3m
Dubai 830k
Emirates: 456k
Mexico 7k
Kuoni 2k
Rezidor 1.7k
IHG 0.5k
Advertising coming soon!
• MTS Internet Baby video: https://youtu.be/rg37kafMsWk
Why social media?
Where should we be posting?
What should we say?
When should we say it?
How do we get noticed?
Who knows the future?
Bruce Martin
bruce@gingerjuice.co.uk
www.gingerjuice.co.uk
@brucemartin
@gingerjuice
Thank You!

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Social Media Solutions for Travel

Editor's Notes

  1. SME struggle Graphics important
  2. No longer free Redirect resources to boost posts
  3. Staying on the subject of paying facebook Great tool Consider using PPC for short- burst promotions
  4. Staying on the subject of paying facebook Great tool Consider using PPC for short- burst promotions