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Why We Tweet - University of Florida
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Why We Tweet - University of Florida

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Describes why the University of Florida is invested in social media and gives the #UF18 campaign as an example of success.

Describes why the University of Florida is invested in social media and gives the #UF18 campaign as an example of success.

Published in: Marketing, Education, Business

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  • 1. W H Y W E T W E E T B R U C E F L O Y D / U F U N I V E R S I T Y R E L AT I O N S
  • 2. H E L L O , I ’ M B R U C E ! • Social Media Specialist for UF University Relations • I’ve been the social voice of UF since 2009 • Prior to that, I was the UF web guy • Web technologist since 1996
  • 3. W H Y D O W E T W E E T ?
  • 4. W H Y D O W E T W E E T ? …and wall post? …and Instagram images? …and RT? …and…
  • 5. W H Y D O W E T W E E T ? Other 17 Travel 1 News 2 Adult 2 Email 3 Business 3 Shopping 5 Entertainment 9 Social 16 Source: Experian Marketing Services
  • 6. O U R C A P T I V E A U D I E N C E
  • 7. O U R C A P T I V E A U D I E N C E
  • 8. S H A R I N G I S C A R I N GSource: http://farm1.staticflickr.com/53/142455033_49ce50a89b_o.jpg
  • 9. T H E # U F 1 8 S O C I A L M E D I A C A M PA I G N A R E C E N T E X A M P L E
  • 10. T H E # U F 1 8 S O C I A L M E D I A C A M PA I G N • Goals • Make our new students feel welcome • Create a community • Spread our brand across social media
  • 11. L O T S O F D ATA !Not really...
  • 12. # U F 1 8 C A M PA I G N R E S U LT S 0 4500000 9000000 13500000 18000000 #UF17 #UF18 16,802,542 4,570,000 1,596,478 370,355 Reach Impressions
  • 13. # U F 1 8 C A M PA I G N R E S U LT S
  • 14. # U F 1 8 C A M PA I G N R E S U LT S • “I saw it! Love it! When I got to the "Welcome Home" stadium shot it made me feel so happy... definitely knew I was looking at the right school for me. It's my phone background now!” - Valerie Aber • “Thanks for taking the time to make our experience a memorable one.” - Liz Garcia
  • 15. # U F 1 8 C A M PA I G N R E S U LT S • “I loved the video, the design, the colors and the style. It looks very welcoming and makes us immediately feel at home and very eager to start our wonderful journey at UF. I can't wait till UF, go Gators!” - Vamshi Kallem • “I loved it! I had never received such a warm welcome anywhere else. From this video, to the wallpapers and posts on social networks; you've made us feel welcomed. I already know where my new home is. #uf18” - Amaury Yoan
  • 16. Q U E S T I O N S ?
  • 17. T H A N K S A N D G O G AT O R S !