DOING MORE WITH LESS  5 tips for better, more effective          social media use
WHO IS THIS GUY?        • I’m   Bruce Floyd        • Social               Media Specialist for the         University of F...
WHY ONLY 5 TIPS?
YOU’RE USED TO  LIMITEDRESOURCES,  RIGHT?
TIP ONEQuit playing ‘hide and seek’
This isn’t “Field of Dreams”.
TIP ONE            Quit playing ‘hide and seek’•Have a newsletter?•Include your social media accounts.•Include an active l...
TIP TWOMake your website more social
TIP TWOMake your website more social           • Good: Add   social media callout            icons           • Better: Add...
TIP TWO              Make your website more social• CalloutIcons: Official icons for the social media  accounts you use.• M...
TIP TWO                    Make your website more social• Add   social share buttons to your site • It gives your visitors...
TIP TWOMake your website more social         • Social   commenting for news / blog          pages           • Like   shari...
TIP THREEMake Time for Social Media
TIP THREE           Make Time for Social Media• Social media platforms don’t have the same  requirements as a text or phon...
TIP THREE           Make Time for Social Media• Work on social for 20-30 minutes at that  time, then shut it down.• Bonus:...
TIP FOURGive your fans a nudge in the right direction
TIP FOUR    Give your fans a nudge in the right direction• Which elicits a better response? • This is a photo. • What do y...
TIP FOUR    Give your fans a nudge in the right direction    People are motivated by calls to action.If you want your fans...
TIP FOUR  Give your fans a nudge in the right directionOn Twitter, if you have something you want         shared, add “Ple...
TIP FIVEUnderstand the mystery     of Facebook      EdgeRank
Question:What percentage of your Facebook fans actuallysee your posts on their news feed, on average?
Question:What percentage of your Facebook fans actuallysee your posts on their news feed, on average?                 Answ...
TIP FIVE          Understand the mystery of EdgeRank                What is EdgeRank?•EdgeRank is an algorithm. (Boo, math...
TIP FIVEUnderstand the mystery of EdgeRank                                     Source: EdgeRankChecker.com
TIP FIVE           Understand the mystery of EdgeRank               EdgeRankChecker.com•Determines best post types•Gives a...
ANY QUESTIONS?
THANK YOU!• Email: Bruce@BruceFloyd.com• Twitter: @BruceFloyd
THANK YOU!• Email: Bruce@BruceFloyd.com• Twitter: @BruceFloyd
THANK YOU!• Email: Bruce@BruceFloyd.com• Twitter: @BruceFloyd
THANK YOU!• Email: Bruce@BruceFloyd.com• Twitter: @BruceFloyd
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Doing More with Less: 5 Social Media Tips

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  • \n
  • I manage the major social media accounts for UF. I also consult with other units to help them optimize their own presence online.\n
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  • As a nonprofit, you’re all used to doing more with less, right? So, i thought about some of the suggestions I make to the colleges, departments and such when they ask me how they can increase their numbers. These were the first five that came to mind. I’m sure there are more, but we’ve only got an hour.\n
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  • Remember the expression “If you build it, they will come”. That’s how a lot of people treat their social media. You have to count on people discovering you on those platforms, which may or may not happen. You’re already trying to get noticed in a space that’s already pretty crowded.\n
  • Take advantage of lists of “fans” you already have - your newsletter readers! As an aside, if you aren’t mailing out your newsletter using a service that measures open rates, you’re missing out. Use MailChimp.com!\n
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  • This is good. Make sure your site has visual links to the accounts you use, just like on your newsletter.\n
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  • http://www.poynter.org/latest-news/media-lab/social-media/143192/news-sites-using-facebook-comments-see-higher-quality-discussion-more-referrals/\nPoynter.org reported that those news organizations that used Facebook commenting \n\n\n
  • Many people are concerned about getting into social media because they think it’s a big time commitment. It certainly can be\n
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  • Scheduling, working for a 30 period, and then leaving will make things seem less overwhelming.\n
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  • So yes, only 160 fans of every 1000 will see your content.\n\nThis number was presented by Facebook during a conference in February 2012. There’s just too much content out there. The average Facebook user has 245 friends and many of those are posting content. And that’s not even including all the pages that a person could be a fan of.\n
  • Why does Facebook needs an algorithm? Because, for instance, on average more than 300 million photos uploaded to Facebook per day in the three months ended March 31, 2012.\n\n
  • EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores.\nEdgeRank is made up of 3 variables: Affinity, Weight, and Time Decay. Affinity is dependent on a user’s relationship with an object in the news feed. Weight is determined by the type of object, such as a photo/video/link/etc. The last variable is Time Decay, as an object gets older, the lower the value.\n\nBasically, this means that you have to post a variety of content - including photos, videos and links, you have to post frequently (but not too frequently) and you must create content that people want to engagement with and share. The more they share + comment - and the more you comment back - the more exposure you’ll get and the better your EdgeRank.\n
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  • I promised my girlfriend that I would include a kitten in my presentation.\n
  • I promised my girlfriend that I would include a kitten in my presentation.\n
  • I promised my girlfriend that I would include a kitten in my presentation.\n
  • I promised my girlfriend that I would include kittens in my presentation.\n
  • Doing More with Less: 5 Social Media Tips

    1. 1. DOING MORE WITH LESS 5 tips for better, more effective social media use
    2. 2. WHO IS THIS GUY? • I’m Bruce Floyd • Social Media Specialist for the University of Florida • Been tweeting since November 2007 • Go see “The Avengers”. Seriously.
    3. 3. WHY ONLY 5 TIPS?
    4. 4. YOU’RE USED TO LIMITEDRESOURCES, RIGHT?
    5. 5. TIP ONEQuit playing ‘hide and seek’
    6. 6. This isn’t “Field of Dreams”.
    7. 7. TIP ONE Quit playing ‘hide and seek’•Have a newsletter?•Include your social media accounts.•Include an active link!•Encourage recipients to follow + share withothers.•Look for free official logos on their websites.
    8. 8. TIP TWOMake your website more social
    9. 9. TIP TWOMake your website more social • Good: Add social media callout icons • Better: Add social share buttons • Best: Use social commenting for news/blogs
    10. 10. TIP TWO Make your website more social• CalloutIcons: Official icons for the social media accounts you use.• Makes people accessing your site aware of your official presence on social media.• Ifthey’re at your site, they’re already showing interest in you. Take advantage!
    11. 11. TIP TWO Make your website more social• Add social share buttons to your site • It gives your visitors a quick/ easy opportunity to tell their friends about you! • Great for sites with blog posts! • Easy to do! Use AddThis.com or ShareThis.com
    12. 12. TIP TWOMake your website more social • Social commenting for news / blog pages • Like sharing, with a boost • Keeps the people on your site, but shares the discussion on Facebook • Example: LATimes.com • Code at developers.facebook.com
    13. 13. TIP THREEMake Time for Social Media
    14. 14. TIP THREE Make Time for Social Media• Social media platforms don’t have the same requirements as a text or phone call.• That said, we don’t want to forget to check our accounts and respond reasonably.• Schedule an appointment to check accounts twice a day
    15. 15. TIP THREE Make Time for Social Media• Work on social for 20-30 minutes at that time, then shut it down.• Bonus: Use SocialMention.com and search for discussions about your org once a day.
    16. 16. TIP FOURGive your fans a nudge in the right direction
    17. 17. TIP FOUR Give your fans a nudge in the right direction• Which elicits a better response? • This is a photo. • What do you think about this photo?
    18. 18. TIP FOUR Give your fans a nudge in the right direction People are motivated by calls to action.If you want your fans to comment on Facebook, post a question! A good question to ask your fans: What content would you like to see?
    19. 19. TIP FOUR Give your fans a nudge in the right directionOn Twitter, if you have something you want shared, add “Please RT”. Retweets mean increased reach! Just don’t overdo it, ok?
    20. 20. TIP FIVEUnderstand the mystery of Facebook EdgeRank
    21. 21. Question:What percentage of your Facebook fans actuallysee your posts on their news feed, on average?
    22. 22. Question:What percentage of your Facebook fans actuallysee your posts on their news feed, on average? Answer: On average, only 16%
    23. 23. TIP FIVE Understand the mystery of EdgeRank What is EdgeRank?•EdgeRank is an algorithm. (Boo, math!)•Facebook uses it to determine post relevancy.
    24. 24. TIP FIVEUnderstand the mystery of EdgeRank Source: EdgeRankChecker.com
    25. 25. TIP FIVE Understand the mystery of EdgeRank EdgeRankChecker.com•Determines best post types•Gives average time decay•Makes overallrecommendations•Inexpensive
    26. 26. ANY QUESTIONS?
    27. 27. THANK YOU!• Email: Bruce@BruceFloyd.com• Twitter: @BruceFloyd
    28. 28. THANK YOU!• Email: Bruce@BruceFloyd.com• Twitter: @BruceFloyd
    29. 29. THANK YOU!• Email: Bruce@BruceFloyd.com• Twitter: @BruceFloyd
    30. 30. THANK YOU!• Email: Bruce@BruceFloyd.com• Twitter: @BruceFloyd

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