Doing More with Less: 5 Social Media TipsPresentation Transcript
DOING MORE WITH LESS 5 tips for better, more effective social media use
WHO IS THIS GUY? • I’m Bruce Floyd • Social Media Specialist for the University of Florida • Been tweeting since November 2007 • Go see “The Avengers”. Seriously.
WHY ONLY 5 TIPS?
YOU’RE USED TO LIMITEDRESOURCES, RIGHT?
TIP ONEQuit playing ‘hide and seek’
This isn’t “Field of Dreams”.
TIP ONE Quit playing ‘hide and seek’•Have a newsletter?•Include your social media accounts.•Include an active link!•Encourage recipients to follow + share withothers.•Look for free ofﬁcial logos on their websites.
TIP TWOMake your website more social
TIP TWOMake your website more social • Good: Add social media callout icons • Better: Add social share buttons • Best: Use social commenting for news/blogs
TIP TWO Make your website more social• CalloutIcons: Ofﬁcial icons for the social media accounts you use.• Makes people accessing your site aware of your ofﬁcial presence on social media.• Ifthey’re at your site, they’re already showing interest in you. Take advantage!
TIP TWO Make your website more social• Add social share buttons to your site • It gives your visitors a quick/ easy opportunity to tell their friends about you! • Great for sites with blog posts! • Easy to do! Use AddThis.com or ShareThis.com
TIP TWOMake your website more social • Social commenting for news / blog pages • Like sharing, with a boost • Keeps the people on your site, but shares the discussion on Facebook • Example: LATimes.com • Code at developers.facebook.com
TIP THREEMake Time for Social Media
TIP THREE Make Time for Social Media• Social media platforms don’t have the same requirements as a text or phone call.• That said, we don’t want to forget to check our accounts and respond reasonably.• Schedule an appointment to check accounts twice a day
TIP THREE Make Time for Social Media• Work on social for 20-30 minutes at that time, then shut it down.• Bonus: Use SocialMention.com and search for discussions about your org once a day.
TIP FOURGive your fans a nudge in the right direction
TIP FOUR Give your fans a nudge in the right direction• Which elicits a better response? • This is a photo. • What do you think about this photo?
TIP FOUR Give your fans a nudge in the right direction People are motivated by calls to action.If you want your fans to comment on Facebook, post a question! A good question to ask your fans: What content would you like to see?
TIP FOUR Give your fans a nudge in the right directionOn Twitter, if you have something you want shared, add “Please RT”. Retweets mean increased reach! Just don’t overdo it, ok?
TIP FIVEUnderstand the mystery of Facebook EdgeRank
Question:What percentage of your Facebook fans actuallysee your posts on their news feed, on average?
Question:What percentage of your Facebook fans actuallysee your posts on their news feed, on average? Answer: On average, only 16%
TIP FIVE Understand the mystery of EdgeRank What is EdgeRank?•EdgeRank is an algorithm. (Boo, math!)•Facebook uses it to determine post relevancy.
TIP FIVEUnderstand the mystery of EdgeRank Source: EdgeRankChecker.com
TIP FIVE Understand the mystery of EdgeRank EdgeRankChecker.com•Determines best post types•Gives average time decay•Makes overallrecommendations•Inexpensive