TONE &                           TA L E N T                          B r u c e D a i s l e y - Tw i t t e r               ...
#REALTALK                                    @brucedaisleySaturday, 23 March 13
#WORKTALK                                    @brucedaisleySaturday, 23 March 13
“Please do not hesitate to get back to me...”                                                                        @bruc...
“Give me a bell...”                                              @brucedaisleySaturday, 23 March 13
“At your earliest convenience...”                                                            @brucedaisleySaturday, 23 Mar...
BUT                              @brucedaisleySaturday, 23 March 13
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?                            @brucedaisleySaturday, 23 March 13
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Labour Press Team                               @labourpress                        Send out a search party - @LibDemPress...
Labour Press Team @labourpress                             Send out a search party - @LibDemPress haven’t                 ...
Labour Press Team @labourpress                              Send out a search party - @LibDemPress haven’t                ...
@brucedaisleySaturday, 23 March 13
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help                              CHOOSE                               TWO                        fun            info     ...
Saturday, 23 March 13
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help                              CHOOSE                               TWO                        fun              info   ...
@brucedaisley                            @TwitterAdsUKSaturday, 23 March 13
@brucedaisley                            @TwitterAdsUKSaturday, 23 March 13
help                              CHOOSE                               TWO                        fun              info   ...
help                              O2                                   CHOOSE                                    TWO      ...
Ashley Roberts                                   @AshleyRoberts61                        Oh @O2 have said sorry. Nice. So ...
Ashley Roberts @AshleyRoberts61                              Oh @O2 have said sorry. Nice. So when I don’t pay my bill    ...
@brucedaisley                            @TwitterAdsUKSaturday, 23 March 13
@brucedaisley                            @TwitterAdsUKSaturday, 23 March 13
Ms Gray @Bentwelly                             Whoever is running @O2 Twitter feed today                             is ha...
Steve Heard                                @steveheard82                        Hey I just met you                        ...
Steve Heard                                @steveheard82                        Hey I just met you                        ...
450k                                                                                              love                    ...
Tunde                                   @Tunde24_7                        @O2 bastard big man ting I swear direct me      ...
Tunde @Tunde24_7                                @O2 bastard big man ting I swear direct me to your owner                  ...
#REALTALK                                    @brucedaisleySaturday, 23 March 13
DOCTOR WHO                        ON A BILLIONAIRE’S LAPSaturday, 23 March 13
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THE ‘END’Saturday, 23 March 13
THE ‘END’Saturday, 23 March 13
TONE &                        TA L E N T                          @popjustice                         @brucedaisleySaturda...
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Tone & Talent - Advertising Week UK 2013

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Accompanies this video: http://www.dailymotion.com/video/xybjue_tone-and-talent-how-new-voices-are-revolutionising-the-media_news#.UU2MJ1tN6K7

How is tone of voice evolving on the internet? Bruce Daisley and Peter Robinson from Popjustice discuss.

Published in: Technology

Tone & Talent - Advertising Week UK 2013

  1. 1. TONE & TA L E N T B r u c e D a i s l e y - Tw i t t e r Peter Robinson - PopjusticeSaturday, 23 March 13
  2. 2. #REALTALK @brucedaisleySaturday, 23 March 13
  3. 3. #WORKTALK @brucedaisleySaturday, 23 March 13
  4. 4. “Please do not hesitate to get back to me...” @brucedaisleySaturday, 23 March 13
  5. 5. “Give me a bell...” @brucedaisleySaturday, 23 March 13
  6. 6. “At your earliest convenience...” @brucedaisleySaturday, 23 March 13
  7. 7. BUT @brucedaisleySaturday, 23 March 13
  8. 8. @brucedaisleySaturday, 23 March 13
  9. 9. @brucedaisleySaturday, 23 March 13
  10. 10. @brucedaisleySaturday, 23 March 13
  11. 11. @brucedaisleySaturday, 23 March 13
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  16. 16. @brucedaisleySaturday, 23 March 13
  17. 17. @brucedaisleySaturday, 23 March 13
  18. 18. ? @brucedaisleySaturday, 23 March 13
  19. 19. @brucedaisleySaturday, 23 March 13
  20. 20. @brucedaisleySaturday, 23 March 13
  21. 21. @brucedaisleySaturday, 23 March 13
  22. 22. @brucedaisleySaturday, 23 March 13
  23. 23. Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. @brucedaisleySaturday, 23 March 13
  24. 24. Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. Lib Dem Press Office @LibDemPress @labourpress Sorry, we’ve been busy running the country. #Coalicious @brucedaisleySaturday, 23 March 13
  25. 25. Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. Lib Dem Press @LibDemPress @labourpress Sorry, we’ve been busy running the country. #Coalicious Labour Press Team @labourpress @LibDemPress yes, that’s going well. Keep up the good work. @brucedaisleySaturday, 23 March 13
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  40. 40. help CHOOSE TWO fun info After Hellicar & LewisSaturday, 23 March 13
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  43. 43. help CHOOSE TWO fun info Innocent After Hellicar & LewisSaturday, 23 March 13
  44. 44. @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  45. 45. @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  46. 46. help CHOOSE TWO fun info Innocent After Hellicar & LewisSaturday, 23 March 13
  47. 47. help O2 CHOOSE TWO fun info Innocent After Hellicar & LewisSaturday, 23 March 13
  48. 48. Ashley Roberts @AshleyRoberts61 Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats? 1,168 372 RETWEETS FAVORITES @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  49. 49. Ashley Roberts @AshleyRoberts61 Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats? O2 in the UK @O2 @AshleyRoberts61 She says no thanks. 473 186 RETWEETS FAVORITES @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  50. 50. @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  51. 51. @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  52. 52. Ms Gray @Bentwelly Whoever is running @O2 Twitter feed today is handing the abuse really well! Go you! :-) O2 in the UK @O2 @Bentwelly I need a hug. @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  53. 53. Steve Heard @steveheard82 Hey I just met you And this is craaaaaazy Yes I’m on @O2 So fax me maybe? @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  54. 54. Steve Heard @steveheard82 Hey I just met you And this is craaaaaazy Yes I’m on @O2 So fax me maybe? O2 in the UK @O2 @steveheard82 Winner so far. @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  55. 55. 450k love network outage 350k anger 250k sadness happiness 150k 50k 9 Jul 2012 10 Jul 2012 11 Jul 2012 12 Jul 2012 source: Wunderman Social Favouribility Engine, 2012 @brucedaisleySaturday, 23 March 13
  56. 56. Tunde @Tunde24_7 @O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat 1,168 372 RETWEETS FAVORITES @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  57. 57. Tunde @Tunde24_7 @O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat O2 in the UK @O2 @Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat? 5,146 1,991 RETWEETS FAVORITES @brucedaisley @TwitterAdsUKSaturday, 23 March 13
  58. 58. #REALTALK @brucedaisleySaturday, 23 March 13
  59. 59. DOCTOR WHO ON A BILLIONAIRE’S LAPSaturday, 23 March 13
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  88. 88. THE ‘END’Saturday, 23 March 13
  89. 89. THE ‘END’Saturday, 23 March 13
  90. 90. TONE & TA L E N T @popjustice @brucedaisleySaturday, 23 March 13

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