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Cbsa The Great Generational Divide

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Sneak peak on a presentation I delivered at a 2-day management conference

Sneak peak on a presentation I delivered at a 2-day management conference


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  • 1. The Great Generational Divide &The Influence of Social Media Brian Smith - PLD 1 briansmithpld@gmail.com
  • 2. “The events and conditions each of us experience during our formative years help define who we are and how we view the World” Brian Smith - PLD 2 briansmithpld@gmail.com
  • 3. Sit Down if You Remember Brian Smith - PLD 3 briansmithpld@gmail.com
  • 4. Sit Down if You Remember Brian Smith - PLD 4 briansmithpld@gmail.com
  • 5. Sit Down if You Remember• How to save a file on a floppy disc• Having an 8 track player• How to send a hard copy fax• When Napster was cutting edge• Walkmans• How to record on a VHS tape Brian Smith - PLD 5 briansmithpld@gmail.com
  • 6. Sit Down if You Remember Brian Smith - PLD 6 briansmithpld@gmail.com
  • 7. The Internet Evolution“The internet is nothing but a bunch of hype – nothing but a fad” - Newsweek 1995 Brian Smith - PLD 7 briansmithpld@gmail.com
  • 8. Building Bridges“We don’t have a choice on whether we dosocial media. The question is how well we do it” - Erik Qualman Brian Smith - PLD 8 briansmithpld@gmail.com
  • 9. Generational Gap Brian Smith - PLD 9 briansmithpld@gmail.com
  • 10. Why Bother?• Better understand the Generational impact in the workplace• Communicate and interact more effectively across all Generations• Promote teamwork and build collaborative teams Brian Smith - PLD 10 briansmithpld@gmail.com
  • 11. Different Strokes• Baby Boomers - 1946 to 1966 (Age 2011 from 45 - 65)• Generation X – 1966 to 1976 (Age in 2011 from 35 to 45)• Generation Y – 1977 to 1994 (Age in 2011 from 17 to 35) Brian Smith - PLD 11 briansmithpld@gmail.com
  • 12. Boomers Brian Smith - PLD 12 briansmithpld@gmail.com
  • 13. BoomersThe Baby Boom Generation• Leadership Style: Consensual / Collegial• Interaction: Team Player / Love Meetings• Communication: In person Brian Smith - PLD 13 briansmithpld@gmail.com
  • 14. Take Note• Love titles – recognition• Money is power• Buy now – pay later• Education is a birth right• Traditional family model breaks down• Need to know they are valued• Known as the “Me” Generation Brian Smith - PLD 14 briansmithpld@gmail.com
  • 15. Boomer Values• Optimism• Team Orientation• Personal Gratification• Involvement• Personal Growth Brian Smith - PLD 15 briansmithpld@gmail.com
  • 16. Generation X Brian Smith - PLD 16 briansmithpld@gmail.com
  • 17. Generation X The Forgotten Generation• Leadership: Everyone equal / challenge status quo• Interaction: Entrepreneurial• Communication: Direct / immediate Brian Smith - PLD 17 briansmithpld@gmail.com
  • 18. Take Note• Freedom best reward• Latch Key Kid Generation• Money cautious – save – save – save• Education is a way to get “there”• Sorry to interrupt – “But how am I doing?” Brian Smith - PLD 18 briansmithpld@gmail.com
  • 19. Generation X Values• Diversity• Techno literacy• Fun and informality• Self-reliant – Autonomy• Pragmatism Brian Smith - PLD 19 briansmithpld@gmail.com
  • 20. Generation Y Brian Smith - PLD 20 briansmithpld@gmail.com
  • 21. Generation Y The Millennials / Nexters• Leadership Style: To be determined• Interaction: Participative• Communication: Facebook, Twitter, smart phone Brian Smith - PLD 21 briansmithpld@gmail.com
  • 22. Take Note• Meaningful work• Instant gratification• Work with other bright creative people• Work where they want to work• Earn to spend Brian Smith - PLD 22 briansmithpld@gmail.com
  • 23. Generation Y Values• Optimistic• Civic Duty• Confident• Achievement Oriented• Respect for diversity• Socialpreneurs Brian Smith - PLD 23 briansmithpld@gmail.com
  • 24. Are You Ready?The Biggest Workforce Shift in 100 Years Brian Smith - PLD 24 briansmithpld@gmail.com
  • 25. Team BuildingWorth Remembering ….“You don’t have to socialize with them – you just need to learn how to work with them” Brian Smith - PLD 25 briansmithpld@gmail.com
  • 26. Build Relationships• Rapport:• Relationship:• Respect: Brian Smith - PLD 26 briansmithpld@gmail.com
  • 27. Managing Millennials•Provide Structure•Provide leadership and guidance•Listen more then you talk•Embrace their can-do attitude, self assuredness &their positive personal self-image.•Challenge them to learn more – do more – be more•Provide Life-Work balance Brian Smith - PLD 27 briansmithpld@gmail.com
  • 28. Generation Z Brian Smith - PLD 28 briansmithpld@gmail.com
  • 29. Generation ZThe Connected Generation Brian Smith - PLD 29 briansmithpld@gmail.com
  • 30. Gen Z – Generation Next• The Googleized Generation• Multi-tasking is a way of life• Wants instant gratification• Good at processing information• First generation to grow up totally digital Brian Smith - PLD 30 briansmithpld@gmail.com
  • 31. Influence of Social Media“Individual action and social mediawill be drivers of social change” ttp://www.youtube.com/watch?v=iReY3W9ZkLU Brian Smith - PLD 31 briansmithpld@gmail.com
  • 32. Silent Majority? Brian Smith - PLD 32 briansmithpld@gmail.com
  • 33. Cisco Results• Online communication overtaking face-to-face as primary method of interpersonal communication• Expectation of the next workforce is increasingly emphasizing work flexibility, mobility & non-traditional work styles• Attitudes towards information access , mobile devices and SM will influence the future of work from lifestyles to corporate cultures. Brian Smith - PLD 33 briansmithpld@gmail.com
  • 34. Social Goes Global• 50% of the Worlds population is under 30• 96% of Millennials have joined a social network like Twitter, Linkedin, Facebook• Facebook tops Google for weekly traffic• Gen Y and Z consider email passé’ Brian Smith - PLD 34 briansmithpld@gmail.com
  • 35. It’s Not a Fad• Fasting growing segment using FB is females 55 to 65 years old• Youtube is second largest search engine• There are now over 200,000,000 Blogs• Schools stopped issuing email accounts – issue i-pads, laptops & e-readers instead Brian Smith - PLD 35 briansmithpld@gmail.com
  • 36. Fundamental Shift• Wikipedia has over 15 million articles – 78% are not in English• Kindle e-books out sold paper back• Traditional newspapers are a dying breed• 60 million status updates daily on FB Brian Smith - PLD 36 briansmithpld@gmail.com
  • 37. Changing Your World Brian Smith - PLD 37 briansmithpld@gmail.com
  • 38. The Great Generational Divide &The Influence of Social Media Brian Smith – PLD . Follow on Twitter – http://twitter.com/briansmithpld . Linkedin Group – http://linkedin.com/in/briansmithpld . Ah Ha Moments – The Blog: - https://ahhamoments.wordpress.com Brian Smith - PLD 38 briansmithpld@gmail.com