Social Media Job Search Dec 2013


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Content developed for UCSC Extension course on Marketing and Social Media, as part of a 4 day course with Natascha Thomson.

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  • Brenda,

    great deck. I am lucky I was able to see you present it and add even more valuable insights. I know my class at UCSC loved it.


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  • Your Personal BrandWho, What, HowWhat is an Elevator Pitch? VS Creating Curiosity, making an impressionAn elevator pitch is the distillation of the most important points in your business concept and business plan. Not lasting any more than 60 seconds, or the length of an elevator ride, it should be compelling, well-conceived and well-rehearsed. Make an impression…1. WOW. Say something intriguing (even puzzling) that will make the other person want to hear more. A creative summary of what you do that demands some clarification. Ideally, the prospect’s reaction will be to cock their head and ask “what does that mean?”2. HOW. Answer the stated (or unspoken) question and explain exactly what you do.3. NOW. Shift into storytelling mode, giving a concrete example of a current customer. The key phrase is “Now, for example…”ExampleProspect: So, what do you do?Me: I help build PowerPoint muscles.Prospect: Huh?Me: I teach people how to use PowerPoint more effectively in business. Now, for instance, I’m working with a global consulting firm to train all their senior consultants to give better sales presentations so they can close more business.
  • LinkedIn With more than 238 million members, LinkedIn has long been known as a good place to post your résumé and skills and to connect with professionals in your field. The website analyzes a variety of data, including user profiles and their searches, and offers recommendations for jobs they may be interested in while also suggesting their profiles to recruiters. LinkedIn may provide the biggest plus to so-called passive job seekers—people who aren’t actively searching for a new job but who may attract a recruiter’s attention.Twitter Though its messages are limited to 140 characters, Twitter can paint a fuller picture of a candidate’s personality and interests through past tweets and followers. An article posted by AOL Jobs told the story of an executive at the networking and security company Enterasys who wanted to hire a social-and-digital-marketing manager and considered only candidates who contacted him via Twitter. The Atlantic’s Alexis Madrigal wrote in July that he hired a writer straight out of college simply because of the man’s Twitter presence—not his number of followers but his ability to connect like-minded people and engender thoughtful discussion.Others find success by following companies they’re interested in and keeping an eye out for opportunities, or by using search engines such as TwitJobSearch, which combs tweets for relevant postings.When Jillian Wishart moved from Washington to New York with her husband for his job, she used Twitter to find a new position. “My search began with a quick brainstorm of companies I loved,” she says. Wishart landed on a camera-bag company called ONA and inquired about openings via Twitter. A day later, she got a direct message informing her of a position. “I applied, interviewed twice, and had the job within three days of living in New York.”Facebook Appropriately, Facebook as a job-seeking tool is driven by personal relationships. A company survey of 3,000 users found that those who had lost their job and communicated through Facebook with close friends were more likely to find a new position within three months, perhaps because people are willing to pass along résumés for close friends. Others network via Facebook by researching potential contacts and connecting through mutual friends—like a personal reference minus the formality.
  • Social Media Job Search Dec 2013

    1. 1. Agenda  The Beginning: Your Brand  Defining Who, What, How  Elevator Pitch vs. The Net in Networking  Your Resume  Top SM Tips  Other SM tools for job search  Meet-ups, Instagram, Pinterest, website blogging, etc. Copyright © 2013 HR Strategies. All rights reserved.
    2. 2. Where to Begin: Your Brand 1. Who are you? 2. What do you do? 3. How do you do it? “I do blah, blah, blah..” Vs. “I help build PowerPoint Muscles” • Hmmm, creates an interest to know more Copyright © 2013 HR Strategies. All rights reserved.
    3. 3. Don’t Forget Your Resume Top 6 Tips for effective resumes  Know your audience  Avoid the first person pronoun  Keep your sentences short and don't worry about fragments  Use plain English  Use bullet statements when appropriate  Go from general to specific Copyright © 2013 HR Strategies. All rights reserved.
    4. 4. SM 4 Top Tips Regardless of the platform, how to use social media: 1. Make your profile as complete as possible:  including an appropriate photo, and present yourself as knowledgeable about your field. 2. Share relevant information about your interests.  Employers like to see mentions of professional organizations you’re a part of as well as volunteer work. 3. Show personality, but also be professional  Trashing your current job is never a good idea. Recent survey found that nearly half of the recruiters reacted negatively to profanity and to mentions of alcohol, sex, and drug use. 4. Treat social-media content as mini-writing samples, a way to display critical thinking and insight.  Don’t underestimate the importance of proofreading: 54% of recruiters disapproved of postings with grammar and spelling errors. Copyright © 2013 HR Strategies. All rights reserved.
    5. 5. What are others saying about SM? • According to Copyright © 2013 HR Strategies. All rights reserved.
    6. 6. Top Job Search Sites for Recruiters  Linkedin = 93%  LinkedIn is best for “passive job seekers.”  Facebook = 66 %  Facebook turns your friends into recruiters.  Twitter = 54%  Twitter builds your personal brand. * According to a 2012 survey by Jobvite Copyright © 2013 HR Strategies. All rights reserved.
    7. 7. Use SM to leverage your references  Is your “net working?”  Job sites vs Informational Interviews  Get out there:  professional organizations, volunteering, speaking, mentoring others, finding a mentor… Copyright © 2013 HR Strategies. All rights reserved.
    8. 8. Other Tools for Job Search Copyright © 2013 HR Strategies. All rights reserved.
    9. 9. Mind Mapping to Get Creative Copyright © 2013 HR Strategies. All rights reserved.
    10. 10. Wrap Up & Questions  Q&A  Next Steps  Create Your Plan  Biggest Take-Away? Thank you, Let’s connect! Copyright © 2013 HR Strategies. All rights reserved.