Browzring Dynamics


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Browzring Dynamics

  1. 1. An Innovative Ad Platform<br />Browzring Technologies India Private Ltd<br />Visit Us: | Write Us:<br />
  2. 2. Browzring – Introduction<br />About Us, Innovation<br />
  3. 3. Browzring – About Us<br /><ul><li>Browzring a start-up backed by NRI technocrats
  4. 4. We have our development centers in Tamilnadu & USA.
  5. 5. Browzring is a cafe management software that is specially developed to tap the growing online market.
  6. 6. Browzring aggregates Internet cafe audience in to a unique platform by providing cyber café management system to cafe owners free of cost
  7. 7. Browzring strives to build an eco system in cyber cafes by integrating: the café owner, user and advertiser
  8. 8. Shares ad revenue with café owners,
  9. 9. validates each cafe user while registering thus providing security, provides nationwide roaming access to registered users.
  10. 10. Provides an advertising platform to reach the online audience at the gateway</li></li></ul><li>Browzring - Innovation<br />Browzring is an active desktop application that forms the default interface through which user’s access internet. <br />It is a fully automated ad platform that enables advertisers to connect with consumers <br />Browzring replaces desktop wallpaper with Browzring active desktop to display advertisement.<br />Refresh, F5 & desktop properties have been disabled to meter genuine impressions.<br />
  11. 11. Cyber Cafes<br />A prime access point<br />
  12. 12. Cyber Cafes, a prime access point <br />In India, around 38% of online users access the internet from a cyber cafe<br />There are 2.18 Lac cyber cafes in India, The IAMAI and IMRB report also state that the number of cyber cafes, will grow to 2.6 Lac by 2010*<br />55.5 million Indians use internet daily for informational, entertainment and networking needs. 20 million of the net users use internet cafés as prime point for accessing the Internet*<br />Cyber cafes form a prime point of access for Indians online, Browzring provides a great medium to reach them<br />* Source: I Cube study 2008, jointly published by IAMAI and IMRB International.<br />
  13. 13. Cafe audience<br />Young, mobile, educated, opinion makers, and early adaptors <br />
  14. 14. Snapshot of target audience<br />Age<br />90% of the audience is in the age bracket of 15 to 35<br />50% of the audience accessing Cyber Café belong to SEC A <br />More than 75% of the audience to SEC AB<br /> Ownership<br />Nearly 60 % takes decision for buying Household durables.<br />91% of Café audience own a Mobile Phone<br />80% of Cafe audience own a 2 Wheeler <br />Education/employment<br /> More than 40% of the audience in Cyber Cafes are Employed<br />All users are either in school/college or have completed a basic college degree<br />Prime Influencers<br />More than 70% of audience take decision for buying electronic appliances<br />
  15. 15. Browzring Audience Delivery<br />Genuine & Classified Users <br />
  16. 16. Genuine users<br />Browzring enabled PCs can be accessed only by registered users<br /> User registration is done with their mobile number validation, hence every user is verified & genuine.<br />Classified user base<br />Browzring users database are classified by age, gender and postal code wise<br />Reach the desired audience: segmented based on their profile<br />
  17. 17. Browzring Advantage<br />Delivering value online<br />
  18. 18. “We believe, Pushing a message at a customer when it has not been requested and when the consumer is in the midst of something else on the net, may fail”<br />
  19. 19. The Browzring Advantage<br />Advertising at the gateway, when prospects access the net, Browzring desktop will be the default gateway after an successful login<br />On engagement with the brand, when initial interest triggered, a deeper search of the brands is only clicks away.<br />Cannot be benchmarked against any other medium online or traditional<br />With Lowered guards, brand message delivery is well received and response is higher<br />Receptivity to brand messaging is much higher<br />Audience delivery is unique<br />Possible to host innovative campaigns<br />Possibility to deliver unique significant audiences to advertisers<br />Inherent strengths of medium deliver higher CTR as compared to other Online<br />
  20. 20. Unmatched benefits to advertisers<br />100% Geographical Targeting, Zero wastage, Great Value for Money, IAB Standards<br />
  21. 21. 100% Geographical Targeting (Postal PINCODE based).<br /> Identify a visitor’s specific geographic location and deliver targeted, location specific campaigns.<br />Accurate audience metrics<br />Only one Impression from one user login, Refresh, F5 & desktop properties have been disabled to meter genuine impressions.<br />Zero wastage<br />we strictly adhere IAB standards (Valid click, page 7) in recording Clicks on click based campaigns – Our sophisticated ad server counts only one click from one valid user login.<br />MessageDynamics<br />Capacity to host multiple banners under one campaign with multiple links to land<br />Great Value for Money<br />By providing Pay-per-performance pricing options: CPM, CPC and customised creative campaigns<br />Choice of positions<br />-Desktop, Floater & User home page<br />Easy Campaign Management &Reporting:<br /> A real time, state of the art and easy to use interface for hosting and monitoring the campaigns<br />
  22. 22. A Demo Of How Browzring Works<br />Login, Ad display & Layout<br />
  23. 23. New user registration & Login<br />
  24. 24. Browzring Login Screen<br />
  25. 25. Mobile number as login ID & Password required to login<br />
  26. 26. Real time user validation & User specific “Ad” display is under process<br />
  27. 27.
  28. 28. Reporting System & Performance<br />Real time performance monitoring & control<br />
  29. 29. Real time reporting system, parameter wise<br />
  30. 30. Browzring performance<br />
  31. 31. Thank You…<br />V.B.Vijay | Head Marketing | | +91 97509 44236<br />