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Browzring Dynamics
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Browzring Dynamics

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Browzring Dynamics Browzring Dynamics Presentation Transcript

  • An Innovative Ad Platform
    Browzring Technologies India Private Ltd
    Visit Us: www.browzring.com | Write Us: reachus@browzring.com
  • Browzring – Introduction
    About Us, Innovation
  • Browzring – About Us
    • Browzring a start-up backed by NRI technocrats
    • We have our development centers in Tamilnadu & USA.
    • Browzring is a cafe management software that is specially developed to tap the growing online market.
    • Browzring aggregates Internet cafe audience in to a unique platform by providing cyber café management system to cafe owners free of cost
    • Browzring strives to build an eco system in cyber cafes by integrating: the café owner, user and advertiser
    • Shares ad revenue with café owners,
    • validates each cafe user while registering thus providing security, provides nationwide roaming access to registered users.
    • Provides an advertising platform to reach the online audience at the gateway
  • Browzring - Innovation
    Browzring is an active desktop application that forms the default interface through which user’s access internet.
    It is a fully automated ad platform that enables advertisers to connect with consumers
    Browzring replaces desktop wallpaper with Browzring active desktop to display advertisement.
    Refresh, F5 & desktop properties have been disabled to meter genuine impressions.
  • Cyber Cafes
    A prime access point
  • Cyber Cafes, a prime access point
    In India, around 38% of online users access the internet from a cyber cafe
    There are 2.18 Lac cyber cafes in India, The IAMAI and IMRB report also state that the number of cyber cafes, will grow to 2.6 Lac by 2010*
    55.5 million Indians use internet daily for informational, entertainment and networking needs. 20 million of the net users use internet cafés as prime point for accessing the Internet*
    Cyber cafes form a prime point of access for Indians online, Browzring provides a great medium to reach them
    * Source: I Cube study 2008, jointly published by IAMAI and IMRB International.
  • Cafe audience
    Young, mobile, educated, opinion makers, and early adaptors
  • Snapshot of target audience
    Age
    90% of the audience is in the age bracket of 15 to 35
    50% of the audience accessing Cyber Café belong to SEC A
    More than 75% of the audience to SEC AB
    Ownership
    Nearly 60 % takes decision for buying Household durables.
    91% of Café audience own a Mobile Phone
    80% of Cafe audience own a 2 Wheeler 
    Education/employment
    More than 40% of the audience in Cyber Cafes are Employed
    All users are either in school/college or have completed a basic college degree
    Prime Influencers
    More than 70% of audience take decision for buying electronic appliances
  • Browzring Audience Delivery
    Genuine & Classified Users
  • Genuine users
    Browzring enabled PCs can be accessed only by registered users
    User registration is done with their mobile number validation, hence every user is verified & genuine.
    Classified user base
    Browzring users database are classified by age, gender and postal code wise
    Reach the desired audience: segmented based on their profile
  • Browzring Advantage
    Delivering value online
  • “We believe, Pushing a message at a customer when it has not been requested and when the consumer is in the midst of something else on the net, may fail”
  • The Browzring Advantage
    Advertising at the gateway, when prospects access the net, Browzring desktop will be the default gateway after an successful login
    On engagement with the brand, when initial interest triggered, a deeper search of the brands is only clicks away.
    Cannot be benchmarked against any other medium online or traditional
    With Lowered guards, brand message delivery is well received and response is higher
    Receptivity to brand messaging is much higher
    Audience delivery is unique
    Possible to host innovative campaigns
    Possibility to deliver unique significant audiences to advertisers
    Inherent strengths of medium deliver higher CTR as compared to other Online
  • Unmatched benefits to advertisers
    100% Geographical Targeting, Zero wastage, Great Value for Money, IAB Standards
  • 100% Geographical Targeting (Postal PINCODE based).
    Identify a visitor’s specific geographic location and deliver targeted, location specific campaigns.
    Accurate audience metrics
    Only one Impression from one user login, Refresh, F5 & desktop properties have been disabled to meter genuine impressions.
    Zero wastage
    we strictly adhere IAB standards (Valid click, page 7) in recording Clicks on click based campaigns – Our sophisticated ad server counts only one click from one valid user login.
    MessageDynamics
    Capacity to host multiple banners under one campaign with multiple links to land
    Great Value for Money
    By providing Pay-per-performance pricing options: CPM, CPC and customised creative campaigns
    Choice of positions
    -Desktop, Floater & User home page
    Easy Campaign Management &Reporting:
    A real time, state of the art and easy to use interface for hosting and monitoring the campaigns
  • A Demo Of How Browzring Works
    Login, Ad display & Layout
  • New user registration & Login
  • Browzring Login Screen
  • Mobile number as login ID & Password required to login
  • Real time user validation & User specific “Ad” display is under process
  • Reporting System & Performance
    Real time performance monitoring & control
  • Real time reporting system, parameter wise
  • Browzring performance
  • Thank You…
    V.B.Vijay | Head Marketing | vijay@browzring.com | +91 97509 44236