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Circus Positioning

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Circus positioning …

Circus positioning
Kerri Martin
Brand Marketing and Communications
Roosevelt University

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Transcript

  • 1. Exploring the Positioning of the Two Leading Circus Entertainment Providers Kerri Martin 10/11/13
  • 2. • Rich history & tradition • Families • Three ring circus
  • 3. http://www.youtube.com/watch?v=Kb4GNd4Q3PM
  • 4. http://www.youtube.com/watch?v=7uc9lUuJQpE
  • 5. • Adults • Classier & more artistic • Special night out • Pricing
  • 6. Category Points of Parity • Clowns, jugglers, acrobats, & aerialists • Traveling shows in arenas & under tents
  • 7. Correlational Points of Parity • Price vs. Quality • Sense of tradition vs. Behind the times • Youth vs. Inexperience
  • 8. Theatrically • Unique, stand alone productions with a theme & plot • Character driven • Elaborate changing sets • Original music
  • 9. Animal Acts • Symbol: Asian elephants • Elephant parade • Also feature: horses, dogs, goats, llamas, tigers, and lions
  • 10. Among working class families with young children, Ringling Bros. and Barnum & Bailey is the brand of circus entertainment that delights and amazes audiences of all ages because it provides an affordable show featuring animals that creates lifetime memories.
  • 11. Among middle and upper class adults, Cirque du Soleil is the brand of circus entertainment that keeps you on the edge of your seat spellbound in wonderment because it provides a theatrical performance showcasing the very best in acrobatic and aerial artistry.
  • 12. Whether you want an energetic and peppy three-ringed extravaganza or an artistic and original acrobatic performance, you are always in for a treat when you go to the circus!

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