9. Step #1: Establish Your Goals Step #2: Build the Community Step #3: Give’em Good Content Step #4: Get’em Involved Step #5: Get’em Invested Step #6: Share the Success
Editor's Notes
NEED NEW LOGO PIC
Explain Film Mission Picture of Firefly and picture of Serenity then ? Of wanting more content CSTS was charity example Make more content + leverage charity approach of Browncoats = Browncoats Redemption
Explain Film Mission Crowdsourcing Picture of money or charity work?
Starting Point Social Media Leverage existing fan base to build our own community Facebook group - Twitter channel Production blog Podcast E-mail newsletter Storefront Plan going forward
The movie wasn’t going to be out until fall 2010 so we had 18 months to fill the gap. Production blog Podcast E-mail newsletter Storefront Plan going forward
Talk about I am a Browncoat video - Bring in a few examples
T-Shirts Causes Small Charity events Con attendance with auctions and flat out asking for donations Sponsorships
T-Shirts Causes Small Charity events Con attendance with auctions and flat out asking for donations Sponsorships Thank you on DVD IMDB credit (screen shot)
T-Shirts Causes Small Charity events Con attendance with auctions and flat out asking for donations Sponsorships