BCR Case Social Commerce Camp Dc

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Browncoats: Redemption Case Study presented by Michael Dougherty Social Commerce Camp DC.

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  • NEED NEW LOGO PIC
  • NEED NEW LOGO PIC
  • Explain Film Mission Picture of Firefly and picture of Serenity then ? Of wanting more content CSTS was charity example Make more content + leverage charity approach of Browncoats = Browncoats Redemption
  • Explain Film Mission Picture of Firefly and picture of Serenity then ? Of wanting more content CSTS was charity example Make more content + leverage charity approach of Browncoats = Browncoats Redemption
  • Explain Film Mission Crowdsourcing Picture of money or charity work?
  • Explain Film Mission Crowdsourcing Picture of money or charity work?
  • Starting Point Social Media Leverage existing fan base to build our own community Facebook group - Twitter channel Production blog Podcast E-mail newsletter Storefront Plan going forward
  • The movie wasn’t going to be out until fall 2010 so we had 18 months to fill the gap. Production blog Podcast E-mail newsletter Storefront Plan going forward
  • Talk about I am a Browncoat video - Bring in a few examples
  • T-Shirts Causes Small Charity events Con attendance with auctions and flat out asking for donations Sponsorships
  • T-Shirts Causes Small Charity events Con attendance with auctions and flat out asking for donations Sponsorships Thank you on DVD IMDB credit (screen shot)
  • Picture of LEGO or pieces of stuff that makes up a structure
  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
  • Include guy raising hand
  • BCR Case Social Commerce Camp Dc

    1. 1. Social Commerce Case Study Given by Michael Dougherty Social Commerce Camp DC 2010
    2. 2. Project: Independent Sci-Film Browncoats: Redemption
    3. 3. Background: Independent Sci-Film for Charity
    4. 4. Background: Independent Sci-Film for Charity
    5. 5. Step #1: Establish Your Goals Know What Your Want Your Final Outcome To Be
    6. 6. 32,000 DVD Units
    7. 7. Step #2: Build the Community Engage & Interact With Your Community To Gain Support
    8. 8. Step #3: Give Them GOOD Content Keep Them Up To Date With Information They Want
    9. 9. Step #4: Get them Involved Give Your Community Actions to Do On Your Behalf
    10. 10. Step #5: Get them Investing Empower Your Community to Take Ownership
    11. 11. Step #6: Share the Success Goals Accomplished
    12. 12. Some Final Thoughts…
    13. 13. Final Thoughts <ul><li>Connect with people’s hobbies and passions </li></ul><ul><li>Build relationships - one at a time </li></ul><ul><li>Build communities – one relationship at a time </li></ul><ul><li>Relationships and Community will drive Online Sales </li></ul><ul><li>Take a Leap of Faith and Jump In! </li></ul>
    14. 14. Questions?

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