InteliVideo Analytics Revised

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Updated Analytics presentation for InteliVideo. From our dashboard to reports to drilling, slicing and dicing. Heatmaps to maps to speed to use graphs...we have it all!

Published in: Education, Technology, Business
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InteliVideo Analytics Revised

  1. 1. I N T E L I V I D E O A N A LY T I C S U N D E R S TA N D I N G Y O U R D A TA
  2. 2. Y O U ’ L L H AV E Y O U R FAV O R I T E S • We track everything • Clicks, Buy Button, Credit card entry • Video loads, starts, stops and more • Something you don’t see? Just ask us!
  3. 3. WHERE DOES IT ALL BEGIN? • How is your teaser doing? • Fundamental metrics • How many IPs, Referrers, Operating Systems, etc. • Split test performance • Trend your friend?
  4. 4. W H AT ’ S Y O U R PERSONA? • Different strokes for different folks • Marketing focus - split testing, affiliates, and more will be key • Education focus - what is difficult to understand? • Lifecycle - what is needed?
  5. 5. SUMMARY DASHBOARDS • Referrers - split tests, affiliates, refer a friend • Operating Systems - how many platforms? • Downloads vs. Stream - are they downloading if they watch 200 times (kids) • Customers - who’s watching what? who’s costing you money? what’s next to build?
  6. 6. H E AT M A P S • All users - what are people not grasping? • By user - what are your customers watch? How many times? • By time - are your employees watching a video end-to-end when they are supposed to?
  7. 7. MAPS • Everybody loves a map • Pictures tell 1000 words • Who’s viewing from where? • Zoom in and out
  8. 8. SPEED TO USE • How long does it take from teaser to clicking the “buy button?” • How long to enter the credit card after that? • How about teaser to first paid viewed? • Last time they watched? Paid viewing days?
  9. 9. SLICE, DICE AND DRILL • Slice and Dice by device, operating system, IP address, referrer, etc. • Drill into a specifics with more specifics
  10. 10. BANDWIDTH AND SALES • Does bandwidth usage increase with sales or is it steady? • Are sales climbing as you hoped they might?
  11. 11. W W W. I N T E L I V I D E O . C O M THANK YOU!

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