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Webthethao Six Month Review Jan09
 

Webthethao Six Month Review Jan09

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Webthethao.vn is now the fastest growing sports portal and community in Vietnam for Vietnamese.

Webthethao.vn is now the fastest growing sports portal and community in Vietnam for Vietnamese.

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    Webthethao Six Month Review Jan09 Webthethao Six Month Review Jan09 Presentation Transcript

    • Webthethao.vn 6-month Review Past community and Marketing campaigns July 2008 – January 2009
    • Online campaigns
      • Sport model contest : Successfully meet the traffic target and create a buzz in the public, targeting at the 1 st group – who are the most eager group to try new things.
      When : 15 Jul - 28 Aug, 09 Registered users : +20.000 Peak traffic/day : 7,000
      • “ Dau gia qua tang ” : Encourage users to use W-coins (Webthethao virtual currency) to buy real items  increase self generated content from users & sticky strategy
      Online campaigns From 15 th, Oct. Weekly campaign Increase self-generated content : 35%
      • “ Binh luan anh vui ” : Funny Sport comments  liven up forum activities & sticky strategy
      Online campaigns Weekly campaign Increase returning visitors: 25%
      • “ Vong quay may man ” : Wheel of fortune with engaging and creative ideas  liven up forum activities and sticky strategy
      Online campaigns Weekly campaign Increase registered users: 20/week
      • “ Di tim guong mat BLV tre ” contest : Coordinate with VTC and The thao 24h newspaper: exclusive ideas, strong support from other media channels: prints and TV.
      Online integrated campaigns When : 20 Sep - 31 Dec, 2008 Registered users : increased by 15,000 Peak traffic/day : 30,000
    •  
    • Events
      • “ W- cup” - the 1 st Webthethao Cup : to build relationship with football fans, create the cadre group.
      Time : Sep, Oct 08 Participation : 1,000 Registered users : increase by 5,000 Peak traffic/day : 34 ,000
    •  
      • “ Welcome to FET” : Sponsoring a Hanoi Bach Khoa University event  brand educate and expand +200 users in Hanoi
      Events
    • Events Time : Jan 09 Participation : 500 Registered users : increase by 200 Peak traffic/day : 68,000 Participating in King Sport’s Fan Festival in Phu Nhuan stadium
    • Cadre group Nguyen Van Vinh, Tran Duy Long, Kinh Thi, Doan Minh Xuong – Testimonials Offline meetings, forums meeting
    • Out door ads At Sport stadiums, Universities, gyms…
      • PR coverage: 25 news releases and other article features, 5 columnist sponsors on the thao newspapers.
      PR News releases
      • PR coverage: Columnist sponsored and article features
      PR
    • Viral campaign Appearances in 100 forums >200 spam blogs with updates >500 friends on YIM DAILY