Augmen'ng	
  Your	
  Brain	
  With	
  Android	
  
            Presenta'on	
  at	
  SXSW	
  2010	
  
             Steve	
  ...
snap	
  =	
  capture	
  
synap'c	
  =	
  connected	
  
Android	
     iPhone	
     Web	
  
Why	
  develop	
  technology	
  to	
  
  augment	
  your	
  brain?	
  
The	
  brain’s	
  ability	
  to	
  process	
  
                         informa'on	
  declines	
  with	
  age	
  




Sour...
The	
  need	
  to	
  process	
  informa'on	
  is	
  
                   growing	
  exponen'ally	
  




Source:	
  h5p://h...
What	
  happens	
  to	
  the	
  things	
  
  that	
  maJer	
  to	
  YOU?	
  
note	
  to	
  self:	
  
Dave’s	
  Thai	
  -­‐	
  great	
  hole	
  in	
  
the	
  wall	
  in	
  Auburn	
  on	
  way	
  
to	
...
Where	
  do	
  your	
  notes	
  go?	
  
Where does it go?
•  Picture of a computer desktop cluttered
   with a million file folders




                          ...
Where does it go?
•  Picture of a computer desktop cluttered
   with a million file folders




                          ...
Government archives




  How	
  the	
  old	
  informa4on	
  
  architectures	
  scale	
  
How	
  would	
  the	
  brain	
  do	
  it?	
  
The Brain in Your Head




             The	
  brain	
  is	
  
             a	
  network	
  
Dave’s	
  Thai	
  Note	
  
                                                               drinks	
  



 maps	
  


      ...
Snaptic Android Ecosystem




              Android	
  is	
  a	
  
              network	
  
Examples	
  from	
  Snap'c’s	
  corner	
  of	
  
    the	
  Android	
  ecosystem	
  
Favorite	
  Recipes,	
  Beau	
  Durrant	
  
10,001	
  Cocktails,	
  Wayne	
  Mcfadden	
  
Free	
  Dic'onary,	
  Baris	
  Efe	
  
BBC	
  News,	
  Jim	
  Blackler	
  
DailyHoroscope,	
  Max	
  Binshtok	
  
Comics,	
  Ayhan	
  and	
  Ersan	
  Ariciogullari	
  
Tip	
  Calculator,	
  Steve	
  Coward	
  
How	
  Android	
  Apps	
  Connect	
  
The	
  Android	
  Synapse	
  


intent = new Intent(SnapticIntent.ACTION_ADD);
intent.putExtra(EXTRA_TEXT, “hello #sxsw”);...
The	
  Cloud	
  Synapse	
  



curl -u <username>:<password> -d "text=hello #sxsw"
https://api.snaptic.com/v1/notes




  ...
Open	
  Source	
  




       hJp://github.com/snap'c	
  

	
   	
   	
   	
   	
   	
  Source	
  code	
  
	
   	
   	
   ...
Android	
  Developer	
  Conference	
  
           May	
  27,	
  2010	
  

      • 	
  Marten	
  Mickos	
  –	
  former	
  C...
Snap'c	
  

• 	
  Capture	
  what	
  maJers,	
  keep	
  it	
  handy	
  

• 	
  Designed	
  like	
  the	
  brain,	
  for	
 ...
Thank	
  
	
  You!	
  
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Augmenting Your Brain With Android - Snaptic SXSW 2010

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Presentation in Future 15 mobile track at South By Southwest 2010 by Steve Brown, CEO of Snaptic Inc. Describes the goal of Snaptic of building a platform for capturing information that matters and connecting it in useful ways, and compares the Snaptic Notes information space and Android ecosystem model to the brain.

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  • Smart notes for your smart phonePersonal content management that works like your brain
  • Snaptic is all about making it easy to capture information effortlessly from wherever you are, “snapping” stuff that matters to you from your favorite apps. Snaptic is smart notes for your smart phone, which we think of as a content management system for your brain. We want things easier on the brain in your head, by putting a brain in your pocket.Blah blah blah, and syncs it all in your own personal data cloud at snaptic.com
  • That’s you, in the upper left. And here is a look at your future. That’s me in the middle. That’s what you have to look forward to. So what can we do about this? I’m going to work with people who are a lot smarter than me and help them get the resources to succeed, and we are going to build technology that changes the trajectory of this curve to something like….. This.
  • For example, the fact that Dave’s Thai on the way to snowboarding in Tahoe is a great place to stop, but remember that 5 on 10 point scale of spicy at Dave’s is already really hot.
  • Right now, here’s where it goes: Lost
  • Right now, here’s where it goes: Lost
  • Extrapolate that out to web scale, this is what we have. No wonder we can’t get things done!The fact is, the systems we have created to capture and organize the information that is important to us don’t work and don’t scale. That’s not how our brain works.
  • We have known for over 50 years how the brain organizes information. It’s a network in which information is associatively linked in a graph
  • That’s where snaptic steps in, and like your brain, snaptic keeps your content in context, and connected
  • And in a similar manner, we and our developer partners are creating new connections so you can capture what matters to you. Through intents on android we create new blah…
  • Augmenting Your Brain With Android - Snaptic SXSW 2010

    1. 1. Augmen'ng  Your  Brain  With  Android   Presenta'on  at  SXSW  2010   Steve  Brown,  Snap'c  Inc.  
    2. 2. snap  =  capture   synap'c  =  connected  
    3. 3. Android   iPhone   Web  
    4. 4. Why  develop  technology  to   augment  your  brain?  
    5. 5. The  brain’s  ability  to  process   informa'on  declines  with  age   Source:  American  Psychological  Associa4on  
    6. 6. The  need  to  process  informa'on  is   growing  exponen'ally   Source:  h5p://headrush.typepad.com/  
    7. 7. What  happens  to  the  things   that  maJer  to  YOU?  
    8. 8. note  to  self:   Dave’s  Thai  -­‐  great  hole  in   the  wall  in  Auburn  on  way   to  snowboarding  in  Tahoe.   Panang  chicken  curry  rocks.   5  on  the  10  point  spicy   scale  is  off  the  chart.  
    9. 9. Where  do  your  notes  go?  
    10. 10. Where does it go? •  Picture of a computer desktop cluttered with a million file folders Can  you  find  your   notes  here?  
    11. 11. Where does it go? •  Picture of a computer desktop cluttered with a million file folders Can  you  find  your   notes  here?  
    12. 12. Government archives How  the  old  informa4on   architectures  scale  
    13. 13. How  would  the  brain  do  it?  
    14. 14. The Brain in Your Head The  brain  is   a  network  
    15. 15. Dave’s  Thai  Note   drinks   maps   vaca'ons   sports   recipes   Your  notes  are   a  network  
    16. 16. Snaptic Android Ecosystem Android  is  a   network  
    17. 17. Examples  from  Snap'c’s  corner  of   the  Android  ecosystem  
    18. 18. Favorite  Recipes,  Beau  Durrant  
    19. 19. 10,001  Cocktails,  Wayne  Mcfadden  
    20. 20. Free  Dic'onary,  Baris  Efe  
    21. 21. BBC  News,  Jim  Blackler  
    22. 22. DailyHoroscope,  Max  Binshtok  
    23. 23. Comics,  Ayhan  and  Ersan  Ariciogullari  
    24. 24. Tip  Calculator,  Steve  Coward  
    25. 25. How  Android  Apps  Connect  
    26. 26. The  Android  Synapse   intent = new Intent(SnapticIntent.ACTION_ADD); intent.putExtra(EXTRA_TEXT, “hello #sxsw”); startActivity(intent); hJp://github.com/snap'c  
    27. 27. The  Cloud  Synapse   curl -u <username>:<password> -d "text=hello #sxsw" https://api.snaptic.com/v1/notes hJp://github.com/snap'c  
    28. 28. Open  Source   hJp://github.com/snap'c              Source  code              Sample  projects              API  &  Intents  docs  
    29. 29. Android  Developer  Conference   May  27,  2010   •   Marten  Mickos  –  former  CEO  of  MySQL   •   Juan  Enriquez  –  Excel  Ventures,  Futurist   •   Other  great  speakers   •   Improve  your  Android  skills   •   Mingle  with  fellow  Android  superstars   •   Hackathon!   •   Contests  &  Prizes   hJp://snap'c.com/events  
    30. 30. Snap'c   •   Capture  what  maJers,  keep  it  handy   •   Designed  like  the  brain,  for  the  brain   •   Easy  to  connect  ecosystem  –  Join  us!  
    31. 31. Thank    You!  

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