Chocolate candy in the u.s., 9th edition

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Chocolate candy in the u.s., 9th edition

  1. 1. Candy Market | Chocolate Candy in the U.S., 9th EditionThe $20 billion U.S. chocolate industry is a mature, differentiated and demanding food category—makingit a challenge for marketers of chocolate products seeking to distinguish themselves from the competition.From this perspective, Chocolate Candy in the U.S. examines the current state of the industry and wherethe growth will be over the next five years. While the country remains challenged by economic doldrums,chocolate in the near term will continue to outpace overall food market growth. Factors spurring continueddollar gains in the chocolate market include:  The success and increasingly widespread acceptance of premium chocolates, spurred both by consumers’ desire to indulge in this “affordable luxury” and by the influence of foodie culture  Growth of chocolate retailers, both through franchise expansion and by successful independent shops looking to expand their footprints  Continued innovation in packaging and flavors by major and niche chocolate manufactures alike  Increased marketing support and advertising expenditures  Rising prices at retail, driven in part by higher input costsChocolate Candy in the U.S. measures the size and analyzes the growth factors for the U.S. chocolatemarket based upon primary and secondary research, including chocolate product shopper insights fromPackaged Facts’ online consumer panel as well as SymphonyIRI data for mass-market channels,SPINSscan data for natural and gourmet grocers, and national consumer survey data from ExperianSimmons.Buy your copy of report @ http://www.reportsnreports.com/reports/163654-chocolate-candy-in-the-us-9th-edition.htmlReport Details:Published: May 2012No. of Pages: 164Price: Single User License – US$3750 Corporate User License – US$7500Table of ContentsChapter 1: Executive SummaryScope of ReportReport MethodologyChocolate Candy Resilient Despite Economy, Material CostsTable 1-1: U.S. Sales of Chocolate Candy, 2007-2011 (in millions of dollars)Grocery at 16% ShareTable 1-2: Share of U.S. Sales of Chocolate Candy by Channel, 2011 (percent)
  2. 2. Chocolate Candy Is Bought EverywhereTable 1-3: Consumers’ Response to Question About Chocolate Purchases: Where do you usually buychocolate candy? (Please check all that apply), 2012SymphonyIRI-tracked Sales Show Solid Dollar GrowthTable 1-4: SymphonyIRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2011Premium Chocolate Is Integral to Mass-Market GrowthTable 1-5: SymphonyIRI-Tracked Sales of Chocolate Candy: By Premium Segment, 2011 (in millions)Natural Foods Channel and Organic ChocolateTable 1-6: SPINSscan-Tracked Sales of Chocolate Candy in Natural Supermarket Channel, 2010-2011Table 1-7: SPINSscan-TrackedSales of Chocolate Candy in Specialty Gourmet Channel, 2010-2011Chocolate Maintains a Top 10 Position in FoodTable 1-8: Selected Mass-Market Food and Beverage Categories: SymponyIRI-Tracked Sales andPercent Change by Category, 2011Chocolate Makers Continue to Capitalize on Health BenefitsFair Trade Chocolate Gains GroundCost of Raw Materials RisePremium Moves MainstreamChapter 2: Market TrendsChocolate Candy Sales Rise to $19.5 billionTable 2-1: U.S. Sales of Chocolate Candy, 2007-2011 (in millions of dollars)A Multi-Channel ChampionTable 2-2: Share of U.S. Sales of Chocolate Candy by Channel, 2011 (percent)Chocolate Is Bought EverywhereTable 2-3: Consumers’ Response to Question About Chocolate Purchases: Where do you usually buychocolate candy? (Please check all that apply)SymphonyIRI-tracked Sales Show Solid Dollar GrowthTable 2-4: SymphonyIRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2011Premium DefinedBrowse all the reports related to food and beverage @http://www.reportsnreports.com/market-research/food-and-beverages/Contact:TX, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252.+ 1 888 391 5441sales@reportsandreports.comConnect With Us:

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