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The new business advantage 05 24_2010
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The new business advantage 05 24_2010



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  • 1. The New Business Advantage
    The Benefits of Mobile (SMS) Marketing
  • 2. Customer Initiated, Customer Generated
    Customers have to request promos/offers to get them
    Customers will notcry “SPAM!”
    If they weren’t interested, they wouldn’t have texted in
    Customers can “opt out” at any time by simply replying “STOP” to any message
  • 3.
  • 4. The Business
    Mobile Marketing Provider (Harness Mobile)
    Participating Businesses
    End User (Customer)
  • 5. Types of Gateways (Aggregators)
    Tier 1 – Has agreements/software in place that communicates with all major and most minor wireless carriers (Open Market, MX Telcom, Motricity, mBlox)
    Tier 2 – Has agreements/software in place that communicates with most major and minor carriers
    Tier 3 – Has some agreements in place…
  • 6. Short Codes
    • Dedicated Short Codes purchase for one business- (i.e., Walmart, Pepsi)
    Dedicated short code(s) to be shared. (HMobile, Hip Cricket, Sumotext)
    Resellers of shared shortcodes- (buy rights to sell keywords to clients.)
    Cookie cutter applications, non-modifyable.
    Smaller margins, usually more expensive
  • 7. Why Harness Mobile?
    HM is run through a Tier 1 Gateway, Open Market
    HM owns a dedicated (5 digit) short code.
    HM has a completely customizable, scalable software/application platform that will grow with and adapt to the changing market.
  • 8. The Market
    The secret is out, mobile marketing is the new platform for effective customer contact
    # of text messages doubled from the June 08 to June 09 in the US
    53% of texters are 35+
    25-49 age group, 72% use text messages
    18-24 age group…just about everyone!
  • 9. Easily Build A Strong Client Database
    Re-market to existing opted in customers
    New customers constantly opting in
    Develop customer profiles by sending identifying questions to respond to
    A strong or creative/fun offer will spark a viral response ( forwarding your offer to friends/family)
  • 10. Track/Measure Existing Marketing and Advertising Efforts
    Mobile Couponing, Text2Win, Polling, VIP Clubs, Customer Loyalty Programs, Trivia, etc.
    Individual keywords for each marketing effort
    “Text PIZZA1 to 27922 for instant coupons” (in the local paper)
    “Text PIZZA2 to 27922 for instant coupons” (on a flyer)
    “Text PIZZA3 to 27922 for instant coupons” (in ValPak)
  • 11. Real Time Marketing Messages Based on Real Time Market Conditions
    Slow Day? Send out a great special to get customers in the door.
    Surplus of Inventory? Send a BOGO offer
    Send out lunch specials at 11:30
    Send out Happy Hour Specials at 4:30
    Static ads are now interactive and modifiable at a seconds notice
  • 12. Your Messages WILL get Read!
    • Junk email? Filters? Spam folders?
    No such thing with SMS
    • 160 character limit- you will get to the point quickly
    • 13. You customer wanted them in the first place!
  • Higher Conversion Rates
    • Text messages have a 94-98% read rate (in comparison, click through B2C promotional email marketing campaigns often range from about 2% to 12%. – Lyris)
    • 14. 30-40% average conversion rates
    • 15. Why?
    • 16. Leave a paper coupon at home, it stays at home. Leave you cell at home, you go back and get it!
    • 17. Customers get messages while they are already out and more likely to purchase
    • 18. Customer always knows where to find the coupon
  • “Green Marketing”
    No additional paper
    No “coupon cutting”