8 Great Tips for Using Referral Sources More Effectively

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Hi. I’m Barry Rosen, President of The Pursuit Group. And this is 8 Great Tips for Using Referral Sources More Effectively. Every company wants to use referral sources to generate new business, but surprisingly few have a plan to optimize their referral performance and execute that plan effectively. We hope these Eight Great tips can help you generate more business from your referral sources.

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8 Great Tips for Using Referral Sources More Effectively - Presentation Transcript

Barry Rosen The Pursuit Group 8 Great Tips for Using Referral Sources More Effectively
1. Transcend the Sales Rep
- “ Do you know anyone else that I should be talking to?”
- “ Not off the top of my head, but let me think about it.”
2. Create a Participation Scale Incorporate into your CRM or SFA system
3. Establish Business Rules
- Expectations and rules
4. Expand Your Definition Source You Source You Typical Also Effective
5. Pursue Third Parties
- Treat as a separate target market
6. Measure
- Monitor development activity
- Measure results
- Adjust
7. Train Your Staff Management Sales Marketing How to generate, use and extend referrals
8. Close the Loop Source You Development Status Recognition
- 866 – 4 – PURSUE
- [email_address]
- www.thepursuitgroup.com