2 Minute Drill: Best Practices for Sales Proposals

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    Notes on slide 1

    Welcome to The Pursuit Group’s 2 minute drill…a quick hit to get you working toward better marketing and sales performance. Today’s topic: Best practices for sales proposals

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    2 Minute Drill: Best Practices for Sales Proposals - Presentation Transcript

    1. Best Practices for Sales Proposals Barry Rosen
    2. Top Performers: Four Do’s
      • Begin with the customer’s needs
       Eliminate jargon  Show compelling ROI  Use design to emphasize key points
    3. Top Performers: Four Don’ts
      • Rely on reps to write
       Use generic boilerplates  Lengthy company histories  Use “Proposal” as title
    4. Try This Exercise
      • Evaluate two recent proposals from each rep:
      • Customer focus
      • Consistency
      • “ Skimmability”
    5.  

    + Barry RosenBarry Rosen, 2 years ago

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